IBC Conference. Promotional Opportunities September RAI Amsterdam. show.ibc.org

Transcription

1 IBC Conference Promotional Opportunities September 2018 RAI Amsterdam show.ibc.org

2 IBC is the place to maintain existing connections and establish new relationships and to see all the new technologies in the broadcast industry. Mirad Isakovic, CTO, Al Jazeera The IBC Conference is an unrivalled global destination for business leaders, gamechangers and policymakers in media, entertainment and technology to gather to take stock, find inspiration and connect. Attracting 400+ world-class speakers and an engaged audience of 1,700+ from across both established and emerging sectors, the IBC Conference is where key industry players come together to converse and do business. Whether you are interested in announcing a new product, partnership, investment, company, or anything else at IBC, there is an opportunity available to suit every need. Sponsorship of the IBC Conference provides a platform to achieve your goals. Engage with the industry s largest audience Forge new partnerships and build relationships with senior decision makers Generate qualifi ed leads Promote brand awareness and positioning for your company Launch new products to industry and media The audience experience is at the heart of our offering. With an editorially robust programme of sessions that offer real ROI, delegates can expect

3 to be educated, informed, enthused or entertained. The conference is forward facing and innovative, going beyond the usual line-up of speakers and rehashed rhetoric, we get to the heart of burning industry issues and bring alive key topics. At IBC2018 our revered blockbuster keynotes and state-of-the-art screenings sit alongside a programme of focused, innovative sessions, including headliner talks, topical panel discussions, deep dive masterclasses and insightful interviews, all curated into six themes: 400+ Speakers 5 Days New Platforms, New Opportunities Content Creation and Production Audiences Advertising Mobile Cutting-Edge Tech 5 1,700+ Days Delegates Speakers 1, ,700+ Days Delegates Speakers Days Delegates 100+ Sessions , Delegates Sessions Delegates Sessions 40 Sp

4 Conference Audience Demographics Broadcaster / Content Provider 28% VR / AR 1% Telecoms 5% Other 21% Cloud 2% Industry sector Expanding Audiences 13% Technology / Service Provider 10% Consultancy / Analytics / Research 8% Government / Industry Body 3% Content / Post Production 3% Mobile 1% OTT 4% Film Industry 7% Distribution and Delivery 2% Equipment / Software Manufacturer 7% Final Approval / Buyer 39% VP, EVP, Director 25% C-Level / Owner 17% User 15% Student / Intern or Educator 6% Seniority Consultant / Freelance / Independent 4% Journalist / Editor / Photographer 2% Entrepreneur 2% Executive or Assistant 3% Purchasing authority Manager or Head of Department 30% Professional Engineer or Developer 12% Recommend / Specify 46% W.Europe & Scandinavia 52% North America 16% Central Europe Eastern Europe 2% 6% 3% 13% Asia 2% Africa Middle East South America 5%

5 IBC is a great place for new information and to experience the world of broadcast technology across the globe. Anshul Khullar, Vice President, Star TV India

6 Campaign Elements Speaking Opportunities A speaking slot at the IBC Conference ensures that you achieve maximum credibility and exposure. This premium sponsorship opportunity allows you to establish yourself as a thought-leader and align your brand with the analysis and future strategy arising from the IBC Conference. As part of a headline keynote session, case study, interview, masterclass or panel discussion, a representative from your company can share your views, present your ideas and help to direct the debate at the conference. Networking Hosting networking drinks and events, or sponsorship of one of our exclusive lounges, allows your company to network with existing and potential clients, targeting specifi c audience segments and gaining focused time with customers in a quality environment. Branding From the exclusive Executive Lounge accessible only to IBC s top-tier delegates to inserts in the delegate bags gifted to all conference attendees, there are multiple branding opportunities available throughout the IBC Conference securing your companies presence in front of key industry fi gures and top management clients. Target your message to this high level, decision-making audience. Digital Position yourself as a front-runner in the technology industry with one of our digital sponsorship opportunities. From webinars in the build up to conference to digital signage offering onsite exposure, digital sponsorship opportunities allow you to focus your marketing efforts and increase brand awareness to a specialised group of delegates.

7 Experiential The IBC Conference plays host to a number of engaging and bespoke opportunities from branded catering options to mobile charging stations. These provide a perfect platform to have your brand seen in new and imaginative ways. IBC is a great place to meet people, discover new ideas and look for new ways to move the broadcast industry forward. Darren Long, Director of Sky Production Services, Sky

8 Great experience, great content and great networking! Imad El Kadi, Director of Operations, Paris Television Centre IBC Conference Sponsorship Packages We have restructured our sponsorship rates and opportunities across the conference to give you more fl exibility and increase your branding and reach. Your investment at the IBC2018 Conference defi nes your sponsorship tier. The higher your sponsorship tier, the more frequently and prominently you brand will be presented before, during and after the event. Sponsorship Tier Investment Level Headline POA Platinum 30,001+ Gold 17,501-30,000 Silver Up to 17,500 Package Contents Package Includes Headline Platinum Gold Silver Gold Pass 3 2 Silver Pass Session Pass 5 3 Invitation to opening networking drinks 2 2 IBC365 Editorial Coverage Logo on pre-event marketing s Logo on programme and online Logo on conference area signage

9 Campaign Elements Our campaign elements are designed to allow you to build a bespoke campaign, helping you to align your presence at the IBC Conference with your marketing objectives and maximise your campaign effectiveness. To determine your sponsorship tier, build your own sponsorship package from the campaign elements listed below. Speaking Headline Keynote Speaking Session (with a client) POA Stream Research Partner 17,500 Stream Case Study (with a client) 17,500 Stream Sponsor Interview 17,000 Masterclass Session 15,000 Panel Discussion 12,500 Networking Conference Opening Drinks 10,000 Evening Networking Drinks 8,000 Coffee & Breakfast Sponsor 8,000 Lunch Sponsor 8,000 Speaker Lounge 10,000 Executive Lounge 20,000 Branding Conference Bags 10,000 Delegate Bag Inserts 3,000 Conference Brochure Pull-Out 15,000 Conference WiFi Sponsor 7,500 Experiential Branded Catering Options POA Product Giveaway / Goody Bag 5,000 Charging Stations 4,000 Digital Digital Info Points 8,000 Pre or Post-Conference IBC365 Webinar 17,500 Live Streaming Sponsor 20,000 Interactive Touchscreens POA Conference Survey Technology Sponsor POA

10 Invitation-Only Premium Events IBC Leaders Summit Each year the IBC Leaders Summit brings together 150+ top industry experts, blending penetrating insights from influential speakers, independent and exclusive research and the collaborative participation of delegates in a day-long event that informs and shapes future strategy. Maximise your exposure to the industry s top decision makers with one of our Leaders Summit sponsorship opportunities. IBC Leaders Summit Sponsor The only way for vendors to join this exclusive, invitation-only event, and network with this C-Level group is to sponsor the IBC Leaders Summit. One of our most prestigious sponsorship packages, this enables you to network, present, speak, meet and influence those with real purchasing power and enhance your presence with major branding opportunities on site. IBC Leaders Summit Research Partner Becoming the IBC Leaders Summit research partner provides you with an exclusive opportunity to present your research to the industry s most influential visionaries, allowing you to shape future strategy and position your company as industry thought-leaders.

11 C-Tech Forum Our industry is going through a paradigm shift like no other before where unquestionably opportunities and threats are emerging. Launched at IBC2017, the IBC C-Tech Forum has been created to address those key challenges and areas of innovation which every leader in our industry needs to recognise and act upon. Highly informative and stimulating, this invitation-only forum will be underpinned by topics which are at the top of every technology and strategy leader today. Sponsoring this exclusive event is the only way for your company to access this engaged, high-level audience. Not only will you benefi t from extensive networking and branding opportunities, you will also be able to participate in the programme itself, aligning your brand with forward facing world-class content. From the C-Tech Forum to the Conference Panel Sessions specifi cally focused on key industry areas, IBC is the place to learn about how the world of media is changing. Milton Lee, CEO, Keemotion

12 Please contact the IBC Sales Team at to start planning your 2018 marketing campaign. show.ibc.org