Agenda. Introduction to Audio What products are we looking for Attribute filling Tips to boost sales

Transcription

1 EL - Audio

2 Agenda Introduction to Audio What products are we looking for Attribute filling Tips to boost sales

3 Introduction to Audio Charles to update figures EL Accessories Revenue by Country Bags grew 1.5x between July-15 and June-16 Philippines and Thailand are the biggest markets for EL Accessories (54% of SEA NMV). EL Accessories is forecasted to continue growing at this path in H2-2016, with a peak in November and December (End of the Year Mega Campaigns)

4 Introduction to Audio By Gender CUSTOMER DEMOGRAPHICS By Location By Age Group 29% 71% 47% Women s Choice: 1) Phone Cases (20%) 2) Memory Cards (16%) 3) Cables & Docks (8%) 4) Screen Protectors (7%) 5) Tripods & Monopods (6%) Men s Choice: 1) Phone Cases (18%) 2) Memory Cards (18%) 3) Cables & Docks (8%) 4) Screen Protectors (7%) 5) Mice (7%) 53%

5 Agenda Introduction to Audio What products are we looking for Attribute filling Tips to boost sales

6 Tips to boost your sales Before we start let s talk about the golden formula Golden Formula UV (Unique Visitor) x CR (Conversion Rate) x AOV (Average Order Volume) Increase your free traffic via: 1. Correct categorization 2. Attributes filling (brands, colors, size, materials ) 3. SKU grouping to show all colors available Increase your CR via: 1. Price competitiveness 2. Detailed photos of your product 3. A comprehensive description explaining the features, material SALES! SALES! SALES!

7 Follow the trends! Check what s working at the moment with a simple click What type of assortment does the customer buy? The best is to go on Lazada websites, and check out: - the pricing and - the model trend of the hot selling product! Where can you find the best selling SKUs? Browse the websites and search for the subcategories you re interested in Don t forget that all markets are different! - Lazada Indonesia: - Lazada Malaysia: - Lazada Thailand: - Lazada Philippines: - Lazada Singapore: - Lazada Vietnam: If you can source the same product cheaper than what is currently selling on Lazada,, do not forget that you can multisource. You ll start selling within a minute! How can you multisource? Contact your Account Manager/ PSC. They will do the necessary due diligence and multisource your SKU if products are exactly the same.

8 Be a smart seller Creating the next top selling SKU Fill in the gap 1. Make sure your LAZADA shop is selling new trendy products, keep an eye on platforms/markets! 2. Products selling on other channel not live on LAZADA => upload with good content and prices ASAP! (Always check on up to date version of prohibited categories list)

9 Be a smart seller Creating the next top selling SKU Strengthen your assortment 1. Utilize the categories navigation menu and sorting to understand the trend/pricing of your products 2. Modify content => Title - efficient? Descriptions - sufficient spec info? Photos - neat with style, adding video clips? Price - can you be the best?

10 Wireless Headphones

11 Wireless Headphones Latest iphone 7 will launch in September, very likely that it does not come with 3.5mm headphone jack What It Means : No Headphone Jack Sell More Wireless Headphones!

12 Wireless Headphones Wireless Earbuds (Support both ios and Andriod!) Basic Earbuds Advance/ in-ear Earbuds Target Price: 6-10 USD Target Price: 7-18 USD

13 Wireless Headphones Bluetooth Sports headphones Prefer spec: In-ear Bluetooth v4.1 Sweatproof / ip5+ waterproof Support both ios and Andriod 6 hours + music playing time Target price: 8-20 USD

14 Wireless Headphones Wireless Over-The-Ear Headphones Prefer spec: Bluetooth v4.1 Sweatproof / ip5+ waterproof Support both ios and Andriod 6 hours + music playing time Target Price: USD

15 Wireless Headphones Bluetooth Headsets Prefer spec: Bluetooth v4.1 Sweatproof / ip5+ waterproof Support both ios and Andriod Target Price: 7-15 USD

16 Lightning Headphones / Adaptors Alternative for iphone 7 users Lightning Headphones Lightning to 3.5mm Adaptors Nice to have feature: MFI certified Target Price: 5-25 USD

17 Microphones

18 Microphones Professional microphones for youtuber

19 Microphones Studio Condenser Microphone Studio Condenser Microphone (Build-in Stand) Clip-on Condenser Microphone Target Price: USD Target Price: 10-30USD Target Price: 5-15USD

20 Microphones accessories Stand set Pop Filter Foam Cover Target Price: 7-18 USD Target Price: 5-10 USD Target Price: Under 1 USD per piece

21 Agenda Introduction to Audio What products are we looking for Attribute filling Tips to boost sales

22 ATTRIBUTES Request to Sellers: Fill attribute values accurately and 100% Why: Filter attributes fuel findability and conversion

23 ATTRIBUTES - AUTO RECONSTRUCTION OF TITLE

24 ATTRIBUTES Example of correct/incorrect attributes filling: Correct Incorrect

25 Agenda Introduction to Audio What products are we looking for Attribute filling Tips to boost sales

26 Tips to boost your sales Before we start let s talk about the golden formula Golden Formula UV (Unique Visitor) x CR (Conversion Rate) x AOV (Average Order Volume) 1 2 Increase your free traffic via: 1. Correct categorization 2. Attributes filling (brands, colors, size, materials ) 3. SKU grouping to show all colors available Increase your CR via: 1. Price competitiveness 2. Detailed photos of your product 3. A comprehensive description explaining the features, material sales Sales SALES!

27 1 Increase your free traffic Correct categorization will improve findability and searchability Why categorization is important 1. It will determine where the SKU will be featured on Lazada 2. Improve findability of your SKU (via the category tree, accessible from anywhere on the website) 3. Improve searchability of your SKU (via the search bar, accessible from anywhere on the website) And increase sales! How to categorize your SKUs Onsite search Side bar to switch from one subcategory to another

28 1 Increase your free traffic Attributes will help customers find your products Why attributes are so important We use attributes: - To propose filters to our customers - For merchandising purposes Filters available on the website Based on the customers searches, Lazada offers an extensive list of filters to help them find the right products The more attributes you fill, the more likely your product will show up! Where can you fill the attributes

29 1 Increase your free traffic Maximize the exposure of your product - Grouping Why grouping SKUs based on colors? Grouping can increase the exposure of your SKUs and improve CR: - Customers can see directly all the colors available on the catalogue page - Customers can see all the variation on the product page as well How does it look on the website On the catalog page How can you group your SKUs? Submit Color Grouping Request File to your Account Manager/ PSC You can find the related document on Lazada University! (see below) On the product page

30 2 Improve your Conversion rate Price competitiveness is key How can you check your price competitiveness Go to Products > Manage your products in your Seller Center account: you will access your Product Overview. You can then click on the Uncompetitively Priced Button to see all your uncompetitive SKUs Match competitor s price if your margin allows it!

31 2 Improve your Conversion rate Your Product Page is your salesman! Things to consider Correct categorization Very important for visibility for those who browse Product name Complete and accurate Unique selling points (Highlights) Short bullet description Good image quality Mirrors quality of the product 4-5 Products images To show different angles of the products Shooting on a model can increase conversion Pricing Attractive discount with competitive price will help boost sales - Accurate before price Long description Mix of text, pictures, video, size chart 1 How does it look on the website

32 2 Improve Conversion Rate Detailed photos will give confidence to your customers Things to consider What s good here? Color variations (1) and (2) different angle + deconstruction Size reference (3) Detailed packaging (4)

33 2 Improve your Conversion rate Always be aware of the upcoming campaign and submit deals! Where can you submit your deals? Campaigns reminder always pop up on Homepage of Seller Center! - Click on Join the promotion to have more details! - Each country is different, please check your all your Seller Center account Where will your deals be featured For each campaign, we have banners on the main (called highlights) section of the website See below, the highlight section of Malaysia during Ramadhan + one extra chance to be selected for online marketing push and onsite visibility