Relationship Banking:

Transcription

1 Relationship Banking: There s not an App for That Branch Tier Strategy to Stay Competitive KEVIN BLAIR CEO NEWGROUND ICBA 2017 Booklet.indd 1 2/21/2017 3:14:08 PM

2 Kevin Blair President and CEO NewGround International _ Kevin, a principal of NewGround, is a thought leader in the development of integrated total customer experience environments for financial institutions. He was instrumental in the development of NewGround s Integrated Service Delivery, which aligns an organization s Brand, Place, and Culture in the development of strategic solutions that differentiate and drive performance. Kevin has gained his extensive experience through the development of thousands of projects and over his career has become one of the foremost experts in the industry. He has gained extensive experience in the development of strategic retail delivery solutions for financial institutions. Kevin spends the majority of his time in front of clients, challengingt hem to think differently in order to evolve their businesses to deliver unexpected experiences. As an international keynote speaker, and author of numerous articles, Kevin uses his vast experience to educate and inform the industry on new innovations and trends in the marketplace. ICBA 2017 Booklet.indd 2 2/21/2017 3:14:08 PM

3 There s an app for Everything Except Relationship Banking ICBA 2017 Booklet.indd 3 2/21/2017 3:14:08 PM

4 MYTHS OF BANKING MYTH #1: THE BRANCH IS DEAD Although media channels lead you to believe otherwise, there is actually a significant increase in new or renovated branch projects today. MYTH #2: WE NEED TELLERS Universal Bankers in an open platform are replacing traditional tellers. MYTH #3: WE ARE OVER BRANCHED Most communities banks are under branched MYTH #4: OUR BRANCHES ARE FINE 70% of all branches are irrelevant MYTH #5: ONE SIZE FITS ALL The purpose, market and area along with your offering will define branch size. ICBA 2017 Booklet.indd 4 2/21/2017 3:14:09 PM

5 THE ROLE OF THE BRANCH HAS CHANGED The role of the branch has shifted from transactions to account acquisition and complex sales and service. ICBA 2017 Booklet.indd 5 2/21/2017 3:14:09 PM

6 TOP CRITERIA FOR SELECTING PRIMARY FINANCIAL PARTNER Proximity to a physical Branch ICBA 2017 Booklet.indd 6 2/21/2017 3:14:09 PM

7 HUB & SPOKE STRATEGY ICBA 2017 Booklet.indd 7 2/21/2017 3:14:09 PM

8 WHO S THINKING THIS WAY? ICBA 2017 Booklet.indd 8 2/21/2017 3:14:10 PM

9 CRACKED THE CODE ICBA 2017 Booklet.indd 9 2/21/2017 3:14:11 PM

10 A NEW WAY OF THINKING Visual Translation ICBA 2017 Booklet.indd 10 2/21/2017 3:14:11 PM

11 Trend drivers: The progression of Economic Value and the growth of the experience economy The evolution of technology The shift from big box stores to other venues and outlets The massive shift in consumer behavior - moving from the physical world to the digital domain. ICBA 2017 Booklet.indd 11 2/21/2017 3:14:11 PM

12 CHANGE PROCESS ICBA 2017 Booklet.indd 12 2/21/2017 3:14:11 PM

13 IDENTITY What are you really good at? What are you passionate about? What makes you unique? ICBA 2017 Booklet.indd 13 2/21/2017 3:14:11 PM

14 MARKET FOCUS Who do you serve today and who do you waant to serve tomorrow? What need do they have that you can provide for? ICBA 2017 Booklet.indd 14 2/21/2017 3:14:11 PM

15 AREA Where will you find your future customer? Where are they physically and digitally? ICBA 2017 Booklet.indd 15 2/21/2017 3:14:12 PM

16 GETTING NOTICE Is your message clear? How do you stand out in the crowd? Is your message the same across all channels? ICBA 2017 Booklet.indd 16 2/21/2017 3:14:12 PM

17 INTIAL OFFERING What do you want to provide? How can your place support your offering? How should you communicate? ICBA 2017 Booklet.indd 17 2/21/2017 3:14:12 PM

18 NURTURE How will you nurture relationships? What knowledge will you share to support your purpose? How will you nurture yourself? ICBA 2017 Booklet.indd 18 2/21/2017 3:14:12 PM

19 EXPERIENCE What experience do you want to stage for your customers? What memories do you want to create with them? ICBA 2017 Booklet.indd 19 2/21/2017 3:14:12 PM

20 SUMmARY ICBA 2017 Booklet.indd 20 2/21/2017 3:14:12 PM

21 New Terms to know: Experience Economy - The fourth economic stage where the exchange is more about doing something than buy something. It is about time well spent than time well saved. Visual Translation - The process of capturing ideas, conversations and interactions with words and images to identify relevant information, enhance the retention of that information and improve the recall. Visual translations are the collection of a group s thinking and collaboration. IDEATION Sessions - An interactive group process using creative and structure idea generation processes to achieve new ideas, create new methods and develop new directions and approaches. ICBA 2017 Booklet.indd 21 2/21/2017 3:14:12 PM

22 ICBA 2017 Booklet.indd 22 2/21/2017 3:14:12 PM

23 LET S TALK. TO OBTAIN THE VISUAL TRANSLATION PRINT CONTACT KEVIN BLAIR KBLAIR@NEWGROUND.COM ICBA 2017 Booklet.indd 23 2/21/2017 3:14:12 PM