Position Vacancy. Sales and Marketing Manager. Organisation overview. Summary Job Description. Location: London, UK

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1 Blue Ventures Conservation North Road, London N7 9DP Tel: +44 (0) Registered charity # Position Vacancy Sales and Marketing Manager Location: London, UK Closing date for applications: 3rd December 2017 Start date: asap Contract duration: Full time Remuneration: Competitive salary based on experience Organisation overview Blue Ventures is an award winning social enterprise, comprising a charity and not-for-profit ecotourism business, working to promote marine conservation and rebuild coastal fisheries. We re committed to protecting marine biodiversity in ways that benefit coastal people. We work in places where the ocean is vital to local cultures and economies, and where there is a fundamental unmet need to support human development. Summary Job Description We are looking for a Sales and Marketing Manager to drive the continued growth of our expeditions business within our UK team. This is an exciting new position responsible for spearheading the expansion of our core social enterprise in new territories, in line with our 2020 vision. The Sales and Marketing Manager will be responsible for increasing volunteer applications and conversions for our award winning non-profit ecotourism business, while also overseeing the design, development and promotion of new products and services to build upon our existing ecotourism and community-based tourism models. Reporting to the Head of Digital and working closely with the Expeditions and Volunteer Manager and team, this will be a full-time role based in Blue Ventures London headquarters. This role includes some line management responsibility.

2 The successful candidate will be a motivated, proactive and highly organised individual, with a desire to harness business and marketing expertise to help drive marine conservation and community development. We are seeking someone with a adaptable, entrepreneurial and pragmatic approach, who is willing to explore new approaches to building our business. Our ideal candidate will have a background in a sales focussed environment, with experience of creating and reporting on marketing campaigns to drive new leads. You ll be extremely digitally aware, a master of SEO, SEM, SERPS, PPC, CPA, CPC and a hundred other acronyms. You ll be well versed in the language of organic, referral or social traffic, and comfortable in analytics reports and more creative content creation tasks alike. You ll be confident to take responsibility for business development, and comfortable having a high degree of autonomy to make decisions in a fast paced and supportive environment. The evolving nature of the organisation will give the right candidate exceptional opportunities for innovation and original thinking when approaching tasks. Blue Ventures is a fast growing and mission-driven social enterprise, offering excellent opportunities for further professional development. Responsibilities Marketing and communications Sales - Conversion-oriented cross channel marketing, including PPC and SEO optimisation - Coordination of Blue Ventures social media channels, working with the Digital Communications Assistant to refine, optimise and implement our social strategy - Explore new opportunities for expanding our reach and impact in print and digital media - Prioritise and coordinate volunteer recruitment events and similar opportunities - Create campaigns to engage former clients and volunteers to support Blue Ventures as ambassadors, fundraisers and individual donors - Update web content, develop strong and compelling copy, creating new landing pages and optimising sales funnels - Ensure a tight operational link between marketing and sales functions - Work with the Expeditions and Volunteer team to meet revenue targets - Create new ecotourism products for new geographies - Seek, explore and develop new opportunities for Blue Ventures to replicate our successful ecotourism and community-based tourism models - Work with conservation partners to develop sales and marketing channels for Homestay and ecotourism models Analysis & reporting - Report monthly on key performance indicators - Create analytics and KPI dashboards based on past performance - Keyword analysis and SEO optimisation - Benchmark our performance against competitors and implement PPC, SEO and content recommendations based on this information

3 Skills and Experience Required - Practical experience working in digital marketing and fast-paced sales-focussed environment - Graduate degree (or equivalent) in relevant field (eg. marketing, communications, business studies) - Proven experience managing PPC campaigns with Google Adwords, achieving targets and reporting on impact - Experience working with online marketing and sales CRM (Hubspot), digital publishing CMS (WordPress), marketing systems (Mailchimp) and social media tools - Demonstrable experience of social media strategy development, as well as use of advertising and analytics tools - Experience creating sales funnels and lead pages, lead nurturing and drip-content marketing - Demonstrable experience conducting market research to understand potential audiences, and proven ability to present results clearly and succinctly to inform product development and future campaigns - Proven ability to write and edit highly engaging copy for different audiences across online communications including ability to design effective marketing materials as part of wider brand and marketing campaigns - Fluency in written and spoken English - Excellent communication, interpersonal and motivational skills. Desirable - Knowledge and experience of volunteer travel / expedition sector - Previous ecotourism, international development, and/or NGO experience - Experience developing and marketing new tourism products/tours, market research and feasibility studies - Excellent knowledge of GSuite, MS Office, Adobe Creative Suite - Experience working within the Google AdGrants programme - Confident, strong interpersonal skills and ability to relate to and work effectively with individuals from a wide range of backgrounds and cultures, at all levels - Line management experience - Capacity to undertake research and development work independently

4 Why work with us: Mission : We operate at the frontline of some of the world's most pressing environmental and social problems, innovating effective and scalable responses with tropical coastal communities. We are recognised as a transformative force in our sector. Working style: We're a fast-moving social enterprise, quick to embrace and implement promising ideas without bureaucracy. Autonomy: We expect and support our staff to take a lead in their own work, offering scope for creativity and strategic input. Professional development: We challenge and support our staff to grow their skills, providing considerable exposure to different work experiences and training opportunities. Adventure: We offer extensive opportunities for travel, working in diverse environmental and cultural contexts. Family: We look out for one another as we work closely together in challenging situations, celebrating successes and spurring each other on when the going gets tough. Values: Our organisational values are central to everything we do: Communities first Above all, we listen to community needs, responding in a sensitive and pragmatic way for long lasting benefits. Passion & belief Our mission is urgent and critical, we believe that our models work, and we are determined to get the job done. Valued people & effective teams We work in diverse and inclusive teams where all members have a voice and influence. We are effective because our work is integrated across teams and projects. Openness & humility We are an open source social enterprise. We work in a transparent and collaborative way to pass on what we learn to others who share our vision and passion. Innovation & courage We are resourceful and creative. We are prepared to take risks and challenge broken paradigms. Grounded in evidence We have high standards and are not afraid to be self critical. If we see something that doesn t work, we change tack until we re on the right course.

5 Application process Applicants should apply online, using the form below, by 3rd December If you have any questions about the advertised role or would like to discuss your application informally, please contact Please note that applications will be reviewed on a rolling basis and first-round interviews may be conducted with short-listed candidates before the application deadline. All shortlisted candidates will be contacted within two weeks of the closing date.