2018 Popcorn Sale Unit Kernel Guidebook

Transcription

1 2018 Popcorn Sale Unit Kernel Guidebook

2 Important Popcorn Dates Friday September 3 rd Storefront popcorn orders due online Saturday, September 22 nd Storefront popcorn pickup & Storefront Blitz Day Monday October 8 th Free Return Day for any product. After the 8 th, Chocolate is no longer returnable Wednesday November 1 st Storefront & Take Order Sales begin in Burlington/West Burlington Thursday, November 15 th Popcorn sale ends; Reports, orders, and returns due by 5:30 pm Last Day to return excess Storefront Popcorn (Please note: chocolate is not returnable) Take Order sales due online At least ½ of the retail amount of the Storefront bill due All Prize orders due Saturday, December 1 st Take Order popcorn pickup. Full payment due upon pickup *Payments not submitted by December 1 st will incur a 5% late fee. Product Name Price Military Donation $25.00 Chocolate Lover s Tin $60.00 Milk Chocolatey Pretzels White Chocolatey Pretzels Pecan Clusters Chocolatey Caramel Crunch Iowa Hawkeyes Collectors Tin $60.00 White Cheddar Cheese Yellow Cheddar Cheese Jalapeno Cheddar Cheese Cheese Lovers Collection $30.00 White Cheddar Cheese Yellow Cheddar Cheese Jalapeno Cheddar Cheese 18 Pack Kettle Corn $25.00 Chocolatey Caramel Crunch $25.00 Premium Caramel Corn with Nuts $ Pack Unbelievable Butter $20.00 White Cheddar Cheese $15.00 Classic Caramel Corn $10.00 Popping Corn $10.00 Product Mix

3 Commission and Prizes Unit Commission Schedule 20% Base Commission Bonus Bonus Commission will be based upon sales per Scout using Unit rosters as of 7/1/18. 21% - $100/Scout 26% - $350/Scout 22% - $150/Scout 27% - $400/Scout 23% - $200/Scout 28% - $450/Scout 24% - $250/Scout 29% - $500/Scout 25% - $300/Scout 30% - $550/Scout Units who sell a total of $15,000 or more will receive at least 26% commission 30% Total Possible Commission 2018 Prize Program Take Order, Storefront, and Online sales all accumulate towards a Scout s prize order. Popcorn Prizes: Included in the 2018 popcorn order form is a prize sheet. The prizes for your unit should be ordered online on the same day you submit your Unit s popcorn order online. $750 Club: Scouts who achieve $750 worth of sales will receive a Baja Buggy RC Car! As soon as you hit the mark, come to the Quincy or Burlington Scout Service Center with a copy of the order sheet and claim your prize. Council Top Sellers: Sell $1,500 to receive a family STAYcation. A 1-night stay at the Pzazz! in Burlington which includes access to the indoor water features and a $10 Fun City card! Scholarship Program: Every Scout who sells $2, or more in the 2018 Popcorn Sale will be eligible for the Trail s End Scholarship Program. 6% of the total sales goes into the scholarship fund. Additionally, 6% of the Scout s future popcorn sales will also go into the fund, no matter how much they sell. The Scout must fill out the Scholarship Form each year and each year the Scout must submit copies of his take order forms to be sent with the Scholarship Application to Trail s End. For more information visit

4 Selling Methods Online Sales Average Sale Per Customer: $90 Description: Scouts solicit customers via or social media. Customers buy popcorn with a Scout s online link or searching for them on Then, customers pay shipping and obtain popcorn within 3-9 business days. Customers that buy at least $90 worth of product will receive free shipping. Who Buys This Way? Out of town family and friends, parents and coworkers. Best Practice: Scouts self-register for online selling and create an account at the beginning of the sale. They are encouraged to and share person al order links on social media. Within two weeks, they should follow-up with those who have not ordered and sent thank you messages to those who have. Storefront Sales Average Sales Per Hour: $100 Description: Scouts sell popcorn (exchange popcorn for money on the spot) to local community members in front of high-traffic stores or events. Who Buys This Way: Grocery store shoppers, college students, sports attendees, festival attendees. Best Practice: Schedule booth times with store managers as early as possible. Schedule Scouts to fill 2-hour time slots, and ask a family to commit to two slots per Scout. This is a great way to increase visibility in the community and recruit new Scouts! Units are encouraged to have credit card readers for storefront sales to avoid no cash objections. Take Order/Doo r to Door Sales Sales Average Sales Per Hour: The Sky is the Limit! Description: Customers order popcorn on an order form and waits for it to be delivered in late October or early November. Who Buys This Way: Family members, friends, neighbors, parents coworkers, teachers, coaches, hairdressers, etc. Best Practice: Before Scouts hit the street and knock on doors, they should approach closest family and friends, especially during the first week of the sale. Help Scouts make a list of family and friends they know will make a purchase. After initial contacts, they should be close to their goal and feeling confident of their sale victories. If a customer chooses to pay with a check, then it should be made payable to the unit.

5 Motivate your Scouts and Parents Keep it fun! Keep it moving! Keep it short! How to Host a Kickoff Show parents and Scouts the benefits of selling popcorn. Lay out the exciting Scouting program you have planned for the year. Tell families how they can eliminate out-of-pocket expenses by reaching their goal. Tell families about online selling. Explain that Scouts will have fun while learning to earn their own way. Kickoff agenda (40 minutes) Grand Opening (5 minutes) o Get ideas from the online video at sell.trails-end.com. o Play music, dim the lights, and have fun! Explain the Scouting program and key dates (10 minutes) o Make sure your families understand the benefit of selling popcorn to pay for their Scouting program. o Highlight key dates important to the popcorn sale. Train your Scouts (10 minutes) o Show Scout training videos on sell.trails-end.com at your kickoff. You can download these videos to your computer ahead of time if your kickoff location does not have an Internet connection. o Explain the different ways Scouts can sell face-to-face and online at sell.trails-end.com Showcase your Scout Rewards (10 minutes) o Introduce your unit incentive program, starting with the pie in the face! Big Finish (5 minutes) o Have the top sellers from last year throw pies in the faces of the leaders. o Send everyone home motivated to sell! Kickoff Floor Plan Have a rewards table showing the cool items Scouts can earn. If you can connect to the Internet, have a table set up with a couple of computers so each Scout can create an account on sell.trails-end.com Hang colorful Trail s End banners and posters. Have door prizes for both Scouts and parents. Set up table with a popcorn popper and other Trail s End snacks.

6 Popcorn System Login & Support To access the online Popcorn system, which is used to order Popcorn, go to sell.trails-end.com. Video tutorials for the popcorn system are available on our Council website at The Volunteers and Staff of the Mississippi Valley Council are here to make sure you have a successful sale! Do not hesitate to reach out to us with any questions. Council Popcorn Kernel Karen Mayville kmayville@brcn.edu Popcorn Staff Advisor David Lane david.lane@scouting.org Popcorn Support Staff Ryan Barnes ryan.barnes@scouting.org Eagle Valley Kernel Ben Hunold benhunold1@gmail.com Eagle Valley Staff Advisor Heather Huebner heather.huebner@scouting.org Shoquoquon Kernel Lisa Ray rayfamily@mchsi.com Shoquoquon Staff Advisor Keely Kangas keely.kangas@scouting.org Preparation Unit Kernel Checklist Recruit a Kernel that is NOT the Unit Leader or Committee Chair Fill out the Unit Commitment form Develop Unit Incentives Include your Scouts! Submit your Storefront Popcorn Order online by 9/3/18 Host your Unit Kickoff Record each Scout s goal - either Prize or Dollar Amount During the Sale Check in with your Scouts weekly and encourage success Encourage Scout to visit the Scout Shop immediately after achieving the $750 Club level After the Sale Pay your Storefront bill Order your Take Order Popcorn by 11/15/18 Order your prizes both online & Council prize form by 11/15/18 Pay your Take Order bill by 12/1/18 File/save your popcorn sheets to distribute next year! Celebrate your Success with your unit!