Syllabus & Sample Questions for the Post of Marketing Assistant (Job no. 262)

Transcription

1 Syllabus & Sample Questions for the Post of Marketing Assistant (Job no. 262) Syllabus Related to Marketing Skill Core marketing concepts; Developing Mkt. plan; Scanning the Env. ; Conducting market research; Connecting with customers; Creating customer value; Digital marketing Sample Questions 1. The task of any business is to deliver at a profit. a. customer needs b. products c. customer value d. products and services e. improved quality 2. In a hypercompetitive economy such as ours, a company can win only by fine-tuning the value delivery process and choosing, providing, and superior value. a. communicating b. selecting target markets with c. composing d. developing e. researching

2 3. The in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service). a. operations process b. manufacturing process c. primary activities d. secondary activities e. tertiary activities 4. There are four main ways that marketers can find relevant online information on competitors products and weaknesses, and summary comments and overall performance rating of a product, service, or supplier. is(are) a type of site that is concentrated in financial services and high-tech products that require professional knowledge. a. Independent customer goods and service reviews b. Distributor or sales agent feedback sites c. Combo-sites offering customer reviews and expert opinions d. Customer complaint sites e. Shopping bot service sites 5. The heart of the internal records system is the. a. database b. asset acquisition process c. order-to-payment cycle d. service consideration e. information liquidity ratio

3 6. A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors published reports and stockholder information, the company is using to improve the quality of its marketing intelligence. a. sales force surrogates b. intermediaries c. external networks d. advisory panels e. customer feedback systems 7. All of the following would be among the ways that small companies can conduct marketing research in creative and affordable ways EXCEPT. a. using the Internet b. engaging students to design and carry out projects c. checking out rivals d. engaging professors to design and carry out projects e. hiring syndicated-service research firms to conduct projects 8. Designing a research plan calls for decisions on all of the following EXCEPT. a. drafting research objectives b. data sources c. research approaches d. research instruments e. sampling plans

4 9. Primary data can be collected in several ways. Which of the following primary data collection methods would be exemplified by constructing see-through mirrors in a retail store whereby consumers actions could be recorded? a. Focus groups b. Surveys c. Observation d. Behavioral data e. Experiments 10. The most common instrument used to collect primary data is the. a. human eye (through observation) b. Internet c. bar code reader (behavioral data research) d. video camera (e.g., focus group research) e. questionnaire 11. Total customer value is the perceived monetary value of the bundle of economic, functional, and benefits customers expect from a given market offering. a. psychological b. intangible c. realized d. fabricated e. advertised 12. One key to customer retention is. It would be wise for a company to measure this factor frequently. a. heavy promotion b. deep discounts for intermediaries c. to have an ethics officer d. customer satisfaction e. to have customers on the board of directors

5 Syllabus Related to Communication Skills English grammar and vocabulary testing using comprehension passage. Sample Questions Child Labour Child workers, some as young as 10, have been found working in a textile 1) in conditions described as close to slavery to produce clothes that appear destined for one of the major high street 2). Speaking to a British newspaper, the children described long hours of 3) work and threats and beatings. The company said it was unaware that clothing intended for its 4) had been improperly 5) to a 6) that used child labour. It further announced it had withdrawn the garments involved until it had investigated the alleged 7) of the 8) code it imposed on manufacturers three years ago. The discovery of these children working in appalling conditions in the Shahpur Jat area of Delhi has renewed concerns about the 9) by some large retail chains of their 10) production to India, recognised by the United Nations as one of the worlds's hotspots for child labour. According 11) one 12), over 20 per cent of India's economy is 13) on children, which comes to a total of 55 million youngsters under 14 working. 14) in the West should not only be demanding answers from retailers about how their 15) are produced but also should be looking into their consciences at how they spend their money and whether cheap prices in the West are worth the suffering caused to so many children. Q1 - facility factory office bureau

6 Q2 - warehouse retailer warehouses retailers Q3 - inpaid unpaid without pay without payment Q4 - warehouses stores outlet branch Q5 - outsource outsourcing outsources outsourced Q6 - association sweatshop closed shop retailer Q7 - breaches errors mistakes wrongdoings

7 Q8 - ethic ethnic ethical ethnical Q9 - outsource outsourcing outsources outsourced Q10 - garment raiment garments raiments Q11 - by to of from Q12 - estimate estimating estimates estimated Q13 - depends dependent dependant dependence

8 Q14 - Consume Consumption Consumer Consumers Q15 - stuf ware goods garment