HIGHSNOBIETY MEDIAKIT 2017

Transcription

1 HIGHSNOBIETY MEDIAKIT 2017

2 Highsnobiety is a global content platform that builds brand relevance and establishes industry credibility, all while inspiring millennials, early adopters and style seekers.

3 KEEPING OUR READERS AHEAD OF THE CURVE Lifestyle Coverage Contemporary Fashion Sneaker Culture Trend Coverage Intelligent Commentary

4 AMONGST THE MOST VISITED GLOBAL SOURCES FOR INSPIRATION IN THE FASHION AND LIFESTYLE WORLD

5 GLOBAL REACH 8.5 million unique users per month on.com 14.3 million visits per month on.com + 49 million total monthly unique users across all platforms and social 62 million pageviews per month on.com 15 million social engagements per month 36 million video views per month 87% YoY growth Source: Google Analytics, Crowdtangle, August 2017

6 REACHING OUR AUDIENCE WHEREVER THEY ARE SOCIAL MEDIA DESKTOP HIGHSNOBIETY MOBILE / NEWSLETTER

7 SOCIAL INFLUENCE AT SCALE 2.3 MILLION Facebook Fans 1.7 MILLION Instagram Followers 160,000 YouTube Subscribers 260,000 Twitter Followers 2.9 MILLION Google+ Followers 65,000 Snapchat Friends Source: Crowdtangle, Snaplytics, Youtube Analytics, August 2017

8 STRONGER THAN OUR COMPETITORS 15 Million total monthly engagements Facebook & Instagram Likes / Shares / Comments ENGAGEMENT RATE 0.07% 0.06% 0.04% 0.03% 0.03% Highsnobiety Complex Vice HYPEBEAST i-d 1.5% 1.4% 1.2% 0.6% 0.3% Highsnobiety Complex HYPEBEAST i-d Vice Source: Crowdtangle, August 2017

9 DRIVING CONVERSATIONS 59% OF OUR READERS TALK ABOUT OUR CONTENT WITH FRIENDS IN PERSON 35% OF OUR READERS SHARE OUR CONTENT ON SOCIAL MEDIA 10% OF OUR READERS SHARE OUR CONTENT VIA Source: Reader Survey 2016

10 A LOYAL AND ENGAGED READERSHIP 110,000 Newsletter subscribers COUNTRIES USA 45,000 UK 21,000 France 9,000 Germany 10,000 Italy 5,000 CULTURAL HUBS NYC 5,600 LA 4,500 London 2,100 27% Open Rate 10% Click Rate Source: Mailchimp, September 2016

11 WE HAVE INSPIRED YOUNG CREATIVES FOR MORE THAN 10 YEARS

12 AFFLUENT AND CREATIVE PROFESSIONAL INDUSTRIES: 83% YEARS OLD 68% UNIVERSITY EDUCATED 18% Arts / Design 17% Retail / E-Commerce 16% Media and Communications / Marketing 10% Technology 5% Finance 76% MALE 4 OUT OF 5 FROM GLOBAL CULTURAL HUBS INCOME HHI USD $100,000 or more: 49% Source: ComScore, August 2017; Highsnobiety Reader Survey 2016

13 LOYAL AND ENGAGED 70% of our readers say Highsnobiety is the fastest deliverer of fashion and culture CONSUMPTION OF HIGHSNOBIETY LOYALTY (returning users, daily consumption) Tablet 4% Mobile 66 % Few times a month 23% Once / multiple times per day 67% Desktop 30% Few times a week 8% Average dwell time 3:30 min. Source: Reader Survey 2016, Google Analytics, September 2016

14 READY TO SPEND SPENDING POWER THROUGH HIGHSNOBIETY 43% of our readers make a purchase online after reading 16% of our readers make a purchase in-store 9 out of 10 Highsnobiety readers say they discover cool new brands and products on Highsnobiety. Source: Reader Survey 2016

15 PRODUCTS THAT DELIVER SUCCESS DISPLAY

16 CONTENT MARKETING FROM THE WEB S BEST CREATORS CONTENT PRODUCTION product reviews / interviews / buyers guides / recaps / visits CREATIVE PRODUCTION video / photo productions SOCIAL strategy / curation / execution GIVE AWAY INITIATIVES COMMERCE EXPERIENCE EVENT PRODUCTION AND ACTIVATIONS

17 INFLUENCERS MATTER We identify the influencers that matter most to your campaign. Brands need audiences. Here is just a taste of some of the influencers we have worked with Nick Wooster Aitor Throup Chiara Ferragni Naleye Junior Mellany Sanchez Alisa Ueno Gee Patta Marcelo Burlon One of the keys to connecting with those audiences is leveraging influencers. Our unparalleled knowledge to identify the right influencer for each campaign, helps your brand obtain the association and loyalty it deserves.

18 DISPLAY AND NATIVE PLACEMENTS TO SUPPORT YOUR EDITORIALS

19 DESKTOP DISPLAY FORMAT Interstitial Top 1600x400 px / 970 x 250 px / 728 x 90 px 2 Interstitial Middle 1600x400 px / 970 x 250 px / 728 x 90 px Interstitial Bottom 1600x400 px / 970 x 250 px / 728 x 90 px 4 DBL MPU / MPU 300 x 600 px / 300 x 250 px Homepage Homepage continued Post page

20 MOBILE DISPLAY FORMAT Leaderboard 320 x 50 px 2 MPU 300 x 250 px Homepage Post page

21 NATIVE PLACEMENTS 1 Priority Boxes Visible on every page Images auto scaled from post 1 2 What Drops Now 3 Related Post 3 2 Homepage Post page

22 HIGHSNOBIETY+ RATE CARD 2016 Highsnobiety+ helps our brand partners achieve their goals. Through our team of producers, writers, designers, strategists, analysts and developers, we help you create powerful, effective content. Offering production, editorial, design and strategy, together we weave ideas into tangible results that you can see, feel and experience all with a Highsnobiety touch. Our services include: Photo Production Video Production Content Strategy & Original Editorial Social Media Strategy Events Contact: sales@highsnobiety.com Minimum campaign commitment: $10,000.

23 PRICING DISPLAY FORMATS DESKTOP MOBILE SKIN FULL WIDTH $60 USD CPM SKIN FULL WIDTH $15 USD CPM BILLBOARD $45 USD CPM BILLBOARD $30 USD CPM LEADERBOARD $15 USD CPM DBL MPU / MPU $15 USD CPM

24 PRICING SPONSORED CONTENT Highsnobiety.com POST $4,000 USD* Highsnobiety Social Platforms INSTAGRAM $8,000 USD** FACEBOOK $4,000 USD** TWITTER $1,000 USD** GOOGLE+ FREE Timing for social posts is not guaranteed and subject to change. For partners looking to guarantee specific times a premium of 25% will apply. Highsnobiety requires brand supplied Instagram images at least 7 days in advance of posting. If our editorial team feels the assets do not fit the feed, Highsnobiety offers to shoot products in house at no cost. If outside production is required, a fee may be requested. * Pricing is for a single post featuring supplied assets (images and/or video). Labeled as Partnered Story on highsnobiety.com site (non-negotiable). Custom options are available, and include but are not limited to: Custom Styling Shoots, Custom Videos, Interviews, Store Features and Dynamic Executions (Parallax). Incremental fees will apply. We reserve the right to work with the client to ensure certain quality standards are met, and in order to achieve performance goals. ** Pricing is for a single post featuring supplied assets (images and/or video). Custom options are available, and include but are not limited to: videos or photos. Incremental fees will apply. We reserve the right to work with the client to ensure certain quality standards are met, and in order to achieve performance goals. Facebook and Twitter posts to link to Sponsored Content. To link externally, additional fees apply.

25 PRICING NATIVE PLACEMENTS HIGHSNOBIETY CAROUSEL $5,000 USD PRIORITY BOX $5,000 USD TOPIC BOX $5,000 USD CURATED BOX $2,500 USD EDITORS PICKS $2,500 USD** WHAT DROPS NOW WHAT DROPS NOW INCLUSION $2,500 USD*** Note: All native placements for sponsored content are fixed for 24 hours unless otherwise agreed upon. For Carousel placement, sponsored content is placed in 1st position, rotating with other placements. Native placements can only be bought alongside sponsored content placements and can not link externally. **3x Rate of $6,000 ***3x Rate of $6,000. WDN placements appear on WhatDropsNow.com with products then appearing on highsnobiety.com

26 PRICING MARKETING EXCLUSIVE NEWSLETTER $10,000 USD* NEWSLETTER INCLUSION $3,000 USD** Includes: Header banner (600x360), words text, up to four links to products. The newsletter can either link to a brand post on Highsnobiety. com or externally to a client s webpage or ecommerce site. With the exclusive newsletter, no other brands are included/featured. Can be booked without purchasing sponsored content on highsnobiety.com. Includes: One slot in the daily Highsnobiety.com newsletter sent to our readers. Includes banner images and title. Only linking inbound to sponsored content on highsnobiety.com. Images and title are generally taken from the highsnobiety.com post.

27 PRICING BUYERS GUIDES CURATED BUYER S GUIDE $6,000 USD* PREMIUM PACKAGE $15,000 USD Includes: one (1) post on Highsnobiety.com, inclusive of products to be featured. Each product inside the guide links externally to a client e-commerce. Includes: Curated Buyer s Guide, dedicated What Drops Now collection, Instagram, Facebook and Twitter promotion. *Social promotion must be bought separately, please refer to SPONSORED CONTENT page for pricing.

28 PRICING GIVEAWAYS WEEKLY $12,000 USD INSTAGRAM $12,000 USD.COM GIVEAWAY $5,000 USD Includes: Highsnobiety.com post with newsletter opt-in (Highsnobiety newsletter and client newsletter), 24 Hour Carousel Placement, 250,000 Banner Impressions (300x600). Plus one post on Facebook and Twitter. Includes: A post on Highsnobiety Instagram channel, opt-in to follow Highsnobiety instagram and client instagram. Includes: Highsnobiety.com post with newsletter opt-in (Highsnobiety newsletter and client newsletter). One Twitter post included. *Social promotion must be bought separately, please refer to SPONSORED CONTENT page for pricing.

29 PRICING DISPLAY FORMATS DESKTOP MOBILE SKIN FULL WIDTH 60 CPM SKIN FULL WIDTH 15 CPM BILLBOARD 45 CPM BILLBOARD 30 CPM LEADERBOARD 15 CPM DBL MPU / MPU 15 CPM

30 PRICING SPONSORED CONTENT Highsnobiety.com POST 4,000 * Highsnobiety Social Platforms INSTAGRAM 8,000 ** FACEBOOK 4,000 ** TWITTER 1,000 ** GOOGLE+ FREE Timing for social posts is not guaranteed and subject to change. For partners looking to guarantee specific times a premium of 25% will apply. Highsnobiety requires brand supplied Instagram images at least 7 days in advance of posting. If our editorial team feels the assets do not fit the feed, Highsnobiety offers to shoot products in house at no cost. If outside production is required, a fee may be requested. * Pricing is for a single post featuring supplied assets (images and/or video). Labeled as Partnered Story on highsnobiety.com site (non-negotiable). Custom options are available, and include but are not limited to: Custom Styling Shoots, Custom Videos, Interviews, Store Features and Dynamic Executions (Parallax). Incremental fees will apply. We reserve the right to work with the client to ensure certain quality standards are met, and in order to achieve performance goals. ** Pricing is for a single post featuring supplied assets (images and/or video). Custom options are available, and include but are not limited to: videos or photos. Incremental fees will apply. We reserve the right to work with the client to ensure certain quality standards are met, and in order to achieve performance goals. Facebook and Twitter posts to link to Sponsored Content. To link externally, additional fees apply.

31 PRICING NATIVE PLACEMENTS HIGHSNOBIETY CAROUSEL 5,000 PRIORITY BOX 5,000 TOPIC BOX 5,000 CURATED BOX 2,500 EDITORS PICKS 2,500 ** WHAT DROPS NOW WHAT DROPS NOW INCLUSION 2,500 *** Note: All native placements for sponsored content are fixed for 24 hours unless otherwise agreed upon. For Carousel placement, sponsored content is placed in 1st position, rotating with other placements. Native placements can only be bought alongside sponsored content placements and can not link externally. **3x Rate of $6,000 ***3x Rate of $6,000. WDN placements appear on WhatDropsNow.com with products then appearing on highsnobiety.com

32 PRICING MARKETING EXCLUSIVE NEWSLETTER 10,000 * NEWSLETTER INCLUSION 3,000 ** Includes: Header banner (600x360), words text, up to four links to products. The newsletter can either link to a brand post on Highsnobiety. com or externally to a client s webpage or ecommerce site. With the exclusive newsletter, no other brands are included/featured. Can be booked without purchasing sponsored content on highsnobiety.com. Includes: One slot in the daily Highsnobiety.com newsletter sent to our readers. Includes banner images and title. Only linking inbound to sponsored content on highsnobiety.com. Images and title are generally taken from the highsnobiety.com post.

33 PRICING BUYERS GUIDES CURATED BUYER S GUIDE 6,000 * PREMIUM PACKAGE 15,000 Includes: one (1) post on Highsnobiety.com, inclusive of products to be featured. Each product inside the guide links externally to a client e-commerce. Includes: Curated Buyer s Guide, dedicated What Drops Now collection, Instagram, Facebook and Twitter promotion. *Social promotion must be bought separately, please refer to SPONSORED CONTENT page for pricing.

34 PRICING GIVEAWAYS WEEKLY 12,000 INSTAGRAM 12,000.COM GIVEAWAY 5,000 Includes: Highsnobiety.com post with newsletter opt-in (Highsnobiety newsletter and client newsletter), 24 Hour Carousel Placement, 250,000 Banner Impressions (300x600). Plus one post on Facebook and Twitter. Includes: A post on Highsnobiety Instagram channel, opt-in to follow Highsnobiety instagram and client instagram. Includes: Highsnobiety.com post with newsletter opt-in (Highsnobiety newsletter and client newsletter). One Twitter post included. *Social promotion must be bought separately, please refer to SPONSORED CONTENT page for pricing.

35 PRICING DISPLAY FORMATS DESKTOP MOBILE SKIN FULL WIDTH 70 CPM SKIN FULL WIDTH 18 CPM BILLBOARD 50 CPM BILLBOARD 35 CPM LEADERBOARD 18 CPM DBL MPU / MPU 18 CPM

36 PRICING SPONSORED CONTENT Highsnobiety.com POST 4,400 * Highsnobiety Social Platforms INSTAGRAM 8,800 ** FACEBOOK 4,400 ** TWITTER 1,100 ** GOOGLE+ FREE Timing for social posts is not guaranteed and subject to change. For partners looking to guarantee specific times a premium of 25% will apply. Highsnobiety requires brand supplied Instagram images at least 7 days in advance of posting. If our editorial team feels the assets do not fit the feed, Highsnobiety offers to shoot products in house at no cost. If outside production is required, a fee may be requested. * Pricing is for a single post featuring supplied assets (images and/or video). Labeled as Partnered Story on highsnobiety.com site (non-negotiable). Custom options are available, and include but are not limited to: Custom Styling Shoots, Custom Videos, Interviews, Store Features and Dynamic Executions (Parallax). Incremental fees will apply. We reserve the right to work with the client to ensure certain quality standards are met, and in order to achieve performance goals. ** Pricing is for a single post featuring supplied assets (images and/or video). Custom options are available, and include but are not limited to: videos or photos. Incremental fees will apply. We reserve the right to work with the client to ensure certain quality standards are met, and in order to achieve performance goals. Facebook and Twitter posts to link to Sponsored Content. To link externally, additional fees apply.

37 PRICING NATIVE PLACEMENTS HIGHSNOBIETY CAROUSEL 5,500 PRIORITY BOX 5,500 TOPIC BOX 5,500 CURATED BOX 2,750 EDITORS PICKS 2,750 ** WHAT DROPS NOW WHAT DROPS NOW INCLUSION 2,750 *** Note: All native placements for sponsored content are fixed for 24 hours unless otherwise agreed upon. For Carousel placement, sponsored content is placed in 1st position, rotating with other placements. Native placements can only be bought alongside sponsored content placements and can not link externally. **3x Rate of $6,000 ***3x Rate of $6,000. WDN placements appear on WhatDropsNow.com with products then appearing on highsnobiety.com

38 PRICING MARKETING EXCLUSIVE NEWSLETTER 11,000 * NEWSLETTER INCLUSION 3,300 ** Includes: Header banner (600x360), words text, up to four links to products. The newsletter can either link to a brand post on Highsnobiety. com or externally to a client s webpage or ecommerce site. With the exclusive newsletter, no other brands are included/featured. Can be booked without purchasing sponsored content on highsnobiety.com. Includes: One slot in the daily Highsnobiety.com newsletter sent to our readers. Includes banner images and title. Only linking inbound to sponsored content on highsnobiety.com. Images and title are generally taken from the highsnobiety.com post.

39 PRICING BUYERS GUIDES CURATED BUYER S GUIDE 6,600 * PREMIUM PACKAGE 18,000 Includes: one (1) post on Highsnobiety.com, inclusive of products to be featured. Each product inside the guide links externally to a client e-commerce. Includes: Curated Buyer s Guide, dedicated What Drops Now collection, Instagram, Facebook and Twitter promotion. *Social promotion must be bought separately, please refer to SPONSORED CONTENT page for pricing.

40 PRICING GIVEAWAYS WEEKLY 15,000 INSTAGRAM 15,000.COM GIVEAWAY 5,500 Includes: Highsnobiety.com post with newsletter opt-in (Highsnobiety newsletter and client newsletter), 24 Hour Carousel Placement, 250,000 Banner Impressions (300x600). Plus one post on Facebook and Twitter. Includes: A post on Highsnobiety Instagram channel, opt-in to follow Highsnobiety instagram and client instagram. Includes: Highsnobiety.com post with newsletter opt-in (Highsnobiety newsletter and client newsletter). One Twitter post included. *Social promotion must be bought separately, please refer to SPONSORED CONTENT page for pricing.

41 COMPLETE TRANSPARENCY Reporting Optimization Post campaign analysis

42 OUR CLIENTS

43 AMPLIFY YOUR REACH TO A WIDER NETWORK OF INFLUENCERS THROUGH OUR PARTNER SITES

44 OUR NETWORK HIGHSNOBIETY MAGAZINE

45 SELECTISM Selectism is a daily online platform dedicated to the modern man who seeks a premium experience. He remains on the pulse of today s fashion and culture, but keeps an open mind when presented with new ideas. Above all, he appreciates the timeless beauty of the classic. TOTAL REACH 650,000 visits / month 2.1 million pageviews / month AUDIENCE Influencers & early adopters / People connected to fashion industry / Relationship builders & tech savvy SOCIAL CHANNELS 160,000 Followers 80,000 Fans 46,000 Followers 2.5 million Followers

46 HIGHSNOBIETY PRINT MAGAZINE Five years after establishing itself as a leading voice in the digital sphere, Highsnobiety produced its first print issue in the summer of Today, the magazine is carried in the most discerning retailers and bookstores across the globe. PRINT RUN 50,000 copies PUBLICATION SCHEDULE Biannual: March / September AUDIENCE Fashion impressarios / Brand owners & PR specialists / Influencers & early adopters / Trendsetters & forecasters / Collectors / Individuals reluctant to mainstream

47 WHAT DROPS NOW What Drops Now is a Highsnobiety curated platform that provides a uniquely editorialized shopping experience. Users can read about, discover and shop new products in realtime as soon as they drop. TOTAL REACH 1.7 million visits / month 165,000 registered users 3 min average dwell time CONVERSIONS 48,000 transactions / month Generating 9,000+ daily clicks to retailers up to 3,000 buy clicks / product Source: Google Analytics, January 2017

48 WHAT DROPS NOW AUDIENCE GENDER 85% male 15% female LOCATION 85% USA 20% UK 18% EU 13% APAC TARGET GROUP Influencers & early adopters / Fashion & style savvy / Online shoppers / Sneaker collectors 50% of the users come back at least 4 times 10% of the users return 10+ times Source: Google Analytics, September 2015

49 CONTACTS Titel Media GmbH Ritterstrasse Berlin tel: info@highsnobiety.com highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety New York Office 25 Broadway, 5th Floor New York, NY All images produced by Highsnobiety.

50 CONTACTS David Fischer Highsnobiety Titel Media GmbH Ritterstrasse Berlin david@highsnobiety.com highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety New York Office 25 Broadway, 5th Floor New York, NY All images produced by Highsnobiety.

51 CONTACTS Ben Hakki Highsnobiety Titel Media GmbH Ritterstrasse Berlin ben@highsnobiety.com highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety New York Office 25 Broadway, 5th Floor New York, NY All images produced by Highsnobiety.

52 CONTACTS Tiffany Macquet UK, London highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety Berlin Office Highsnobiety Titel Media GmbH Ritterstrasse Berlin All images produced by Highsnobiety.

53 CONTACTS Caitlin Leroux Highsnobiety Titel Media GmbH Ritterstrasse Berlin caitlin@highsnobiety.com highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety New York Office 25 Broadway, 5th Floor New York, NY All images produced by Highsnobiety.

54 CONTACTS Angus MacEwan Highsnobiety Titel Media GmbH Ritterstrasse Berlin angus@highsnobiety.com highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety New York Office 25 Broadway, 5th Floor New York, NY All images produced by Highsnobiety.

55 CONTACTS Robert Miller Highsnobiety / Selectism 25 Broadway, 5th Floor New York, NY rob@highsnobiety.com highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety Berlin Office Highsnobiety Titel Media GmbH Ritterstrasse Berlin All images produced by Highsnobiety.

56 CONTACTS Lindsay Blue Highsnobiety / Selectism Jewel Avenue Laguna Beach, CA lindsay@highsnobiety.com highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety New York Office Highsnobiety / Selectism 25 Broadway, 5th Floor New York, NY Berlin Office Highsnobiety Titel Media GmbH Ritterstrasse Berlin All images produced by Highsnobiety.

57 CONTACTS John Flood Highsnobiety / Selectism 25 Broadway, 5th Floor New York, NY john@highsnobiety.com highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety Berlin Office Highsnobiety Titel Media GmbH Ritterstrasse Berlin All images produced by Highsnobiety.