EXHIBITIONS & EVENTS SOURCE BOOK

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1 2016 Exhibitions and Events 2016 RATE CARD EXHIBITIONS & EVENTS SOURCE BOOK ABOUT: EXHIBITIONS & EVENTS Events are critical to the modern marketing strategy, and are increasingly recognized as a serious business discipline. The FME EXHIBITIONS & EVENTS SOURCE BOOK provides decision-makers with a targeted selection of specialist event resources and service providers for all aspects of event management, making it the marketing tool for event companies and event-related businesses. EDITORIAL Informative, thought-provoking articles are included in the Source Book to increase readership engagement and improve publication shelflife. The simple, professional layout ensures that advertisers get maximum exposure as readers page through the Source Book, and pass it on to friends and colleagues. Headline Sponsors and Premium Advertisers can maximize brand value and boost their leadership profile by contributing opinion pieces and editorial content. HOW THE EXHIBITIONS & EVENTS SOURCE BOOK WORKS The FME EXHIBITIONS & EVENTS SOURCE BOOK offers clients access to a suite of print and online advertising and marketing platforms, including the definitive printed Advertising Source Book, the Digital Source Book, a dedicated online business profile and inclusion in a range of associated online marketing channels (quarterly newsletter, online press room facility).

2 OUR READERS: DEMOGRAPHICS The FME EXHIBITIONS & EVENTS SOURCE BOOK reaches leading decisionmakers including Corporate CEOs, MDs, CFOs and HR Managers. These include subscribers of news publications as well as leading Advertising Agencies, PR Companies and Pharmaceutical Companies. DEMOGRAPHIC SPREAD BY OCCUPATION Business Owners CEOs, MDs, Directors 25 45% 30 High Level Professionals DEMOGRAPHIC BY MONTHLY INCOME 55% Earn above R Informative, thought-provoking articles are included in the Source Book to increase readership engagement and improve publication shelf-life. 45% Earn above R DEMOGRAPHIC BY EDUCATION LEVEL 60% 25% 15% Other Technical Diploma or certificate University Degree

3 DIGITAL MARKETING: BECOME A PREFERRED THOUGHT LEADER DIGIZINE IMAGE HERE Full Page Profile in the Exhibitions & Events A5 digizine The Digizine is updated every quarter Distributed quarterly with Daily Maverick and OPSA (Office Professionals South Africa) The Digital publication is saved on our business partners desktop for daily use. Your profile page includes an active link directly to your website NEWSLETTER Our Quarterly newsletters are an excellent engagement platform to talk directly to key decision makers SOCIAL MEDIA We use social media to drive traffic to your articles published on Business Essentials website and encourage interaction among our business & social networks WEB PROFILE Premium Business Profile on the Business Essentials website for 12 months with Search Engine Optimisation (SEO) PRESS ROOM (WEEKLY) Article and Pressroom facility affords ongoing communication with all your latest industry news, competitions, special events and accolades with SEO (unlimited content uploads weekly) to our corporate member database ensuring that you reach the right market VIDEO 60 to 90 seconds Interview with you or the person of your choice. The video will be on Business Essentials website with a hyperlink to your website The video will be hosted on You Tube and all relevant social media platforms. In addition to your business profile, the video will provide an effective snapshot of your company s brand and unique services. Analytical Reports allow for tracking & measurement.

4 OUR RATES: BECOME A PREFERRED THOUGHT LEADER CATEGORY ENTRY PRICE EX VAT Single Page R Page next to Editorial R Page next to 1st Content R Page next to 2nd Content R Page next to 1st Index R Page next to 2nd Index R Double Page Spread (DPS) R Inside Front Cover DPS R Inside Back Cover DPS R FRONT COVER R BACK COVER R Sponsorship Cover naming rights with FM Essentials, Inside Front Cover DPS, Outside Back Cover, Inside Back Cover, DPS Editorial on the sponsor. R FULL DIGITAL PACKAGE Including: Single page in emag, Online Web Profile, Press Room Facility with unlimited content uploading, editorial partnership on newsletters and SEO. R All rates exclude VAT & Agency Commission

5 CONNECTING: CONTENT TO CONSUMERS PRINT DISTRIBUTION Our bluechip databases, are made up of key decision makers and industry leaders consisting of: Corporate senior management (CEO s, MD s, CFO s) Top level professionals, who are thought leaders & buyers in business. Highly influential business owners and entrepreneurs DISTRIBUTION DATE 28 OCTOBER 2016 Financial Mail subscribers >> DISTRIBUTION nationally Entrepreneur Magazine subscribers and regional outlets >> DISTRIBUTION nationally Strategic Distribution to Black Management Forum, NAFCOC, SACCI, NABC, Women in Business >> DISTRIBUTION 3000 DIGITAL DISTRIBUTION Our digital partners are tech savvy, top level professionals from the following sectors: Corporate decision makers(ceo s, MD s, CFO S, Procurement Officers & PA s), who are thought leaders & buyers in business. Small & Medium Highly influential business owners and entrepreneurs Our partnership with has expanded our digital footprint extensively. The Daily Maverick news portal attracts 350,000 unique monthly viewers and has 30,000 newsletter subscribers TOTAL REACH DISTRIBUTION DATE 17 OCTOBER 2016 Daily Maverick readers comprise of industry leaders, political heavyweights and University Graduates who are loyal to the website as well as the daily newsletter. OPSA has weekly readers drawn from the private and public sectors in major cities throughout South Africa. Digital distribution reaches Southern African & African Chamber of Commerce Angola, Ethiopia, Rwanda, Zambia, Mozambique, Tanzania, Namibia,Botswana, Kenya, Uganda, DRC & East Business African Council. FOR MORE INFORMATION enquiries@businessessentials.co.za HEAD OFFICE: Tel: Fax: Suite 405, Buitenkloof Studios, 8 Kloof Street, Gardens, Cape Town