Tips & Marketing for Shopfitters: How to Get More Sales

Transcription

1 Tips & Marketing for Shopfitters: How to Get More Sales Tess Robinson GoViralNow.net

2 We know what its like, you're so busy with the day-to-day running of your shop that you never seem to find the time for brainstorming marketing ideas or promotional events. Or maybe you worry that marketing is too expensive and time consuming? Here are 5 simple strategies to bring more customers into your shop and get your existing customers coming back again and again: 1. Get the Most from Your Business Cards 2. Build a List 3. Get Online 4. Package Deals 5. One Day Sale

3 Shop Tips 1 - Marketing For More Sales Melbourne Victoria

4 1. Turn them into mini brochures by printing your contact details on one side and a list of your products or services on the other. Or what about using your cards as a discount voucher or loyalty card? Once you've got great cards, make sure you always carry them with you. Give them freely and ask permission to leave them in places your potential customers may visit. Include your social media profiles to connect with customers via social. This allows you to develop a relationship and trust before they buy.

5 Marketing For More Sales Build a List

6 2. Did you know that it's said to be 5 times easier to make a sale to an existing customer than it is to get a new one? Plus, it takes an average of 7 contacts with a service before a new customer will trust you with their business. Treat your current customers like VIPs with special promotions, discounts and offers. Build your list in store by having a draw for a product or a gift certificate and ask your customers if theyd like to join your VIP club. Set up a newsletter and opt in form on your website so that visitors can subscribe for coupons, discounts and other offers. When you have a slow month or need to offload old stock, you can use this database by sending out promotional s. By promoting to a warm list of interested buyers, your conversion rates will massively increase.

7 Sweeten the deal by offering 10% off the next purchase/payment in exchange for their signing up to your list. This encourages them to use the coupon and to give you their contact details for future connections. Make sure that you provide a lot of value to your list and not just sales and promotions. Giveaways, tips, contests, polls and information can allow you to connect without always seeming like you're only after the sale. This can be a great opportunity to use free tools such as Survey Monkey to ask your customers what they want from your business. 3. Get Online Every business needs a great website. Effective retailers use their websites not just to showcase their products, services, opening hours and location but also for things like: - customer testimonials - social media links and connections - promotions and sales

8 Make sure your website is set up for conversions and sales. It needs to be fast loading so that visitors don't click away after waiting too long for the content to be visible. Every second a site takes to load decreases your conversions. Your on page search engine optimisation needs to be as perfect as possible to help you gain a high rank in Google. This means you need to understand how to use <h> tags, alt tags, fast site speed, keyword optimisation, good text to HTML ratio and have clean code with good navigation. Your site must be responsive or at least have a mobile optimised version to ensure the optimum experience for your visitors. Providing a good user experience and a responsive website are two very important factors to consider when setting up your online web space. Make sure to connect your social accounts and provide share buttons so people can spread the word about your business. Providing a feedback form allows customers to tell you of their problems instead of shouting it out to the world.

9 Package Deals: Team up with a compatible business in your area to offer a package promotion or a voucher for each other's shops. For example, you might like to team up with a hardware shop or other compatible tradies to cross promote each other's businesses. Attend local business networking events to meet potential customers. These are great places to meet customers and partners for cross promotion.

10 One Day Sale Pick the slowest day of the week to hold a one-day sale. Promote your event with signs, via your newsletter, social media and leave flyers with customers in the coming weeks. This is time to use your database of warm leads and them to let them know about the sale. Use scarcity and promote the end date and time to boost conversions on the day. Super Tip: Use Buffer.com to schedule your social media posts to get more visibility and only spend minutes per week on this great form of free marketing.

11 Make sure you have all your social media properties set up to use Buffer properly. This is great for branding and visibility online. Connect these properties using your RSS feed and IFTTT.com recipes (if you want to know more about this incredible, free method of automating sharing and backlinking to your blog posts, get in touch and we'll set it up for you. Once it's set up, it will send high quality, branded links to your site whenever you publish new content. Call now on for generating more leads and conversions for your shopfitting business.