AHE 2018 OPPORTUNITIES GUIDE

Transcription

1 AHE 2018 OPPORTUNITIES GUIDE CONNECTING ENVIRONMENTAL SERVICES PROFESSIONALS AND INDUSTRY STRATEGIC ALIGNMENT SPONSORSHIP MARKETING ADVERTISING

2 AHE OVERVIEW Helping vendors identify and understand the needs of their customers and providing them with direct access to these decision-makers is a key component of AHE s strategic road map. As the professional organization of choice for those responsible for caring for the patient and resident care environment across all care settings, AHE represents, defines, and advances over 2,200 professionals working to ensure quality outcomes and healthy communities. Industry strategic collaboration is imperative for AHE to achieve successful outcomes. AHE MEMBER PROFILE AHE members are seasoned professionals with long term careers in environmental services and healthcare. They are influencers and decision-makers with true buying power. Members join AHE and come to EXCHANGE to learn, share best practices, collaborate and EXCHANGE ideas. QUALIFIED BUYERS, DECISION-MAKERS, AND INFLUENCERS AHE members are directly responsible for budgets related to: Cleaning and surface disinfection across all practice settings Waste management operations Laundry processing/linen, laundry contract management, distribution/textile processing Pest control management Safety and security Selection of interior design/finishes/textiles/ furniture Flooring/carpets/tile Bath and restroom fixtures Infection prevention Hospitality services Grounds management Guest relations Transport/patient flow Construction/plant operations/ maintenance Carts/moving systems Environmental sustainability 2

3 81% use HCAHPS scores as a metric for measuring environmental services operational performance AHE CORE MEMBER PROFILE *Based on 2016 Trends Data Survey responses. 87% have 10 or more years in healthcare 59% are male 41% are female 72% have between beds in their facility 92% are managers or directors 35% are CHESP (Certified Healthcare Environmental Services Professionals) 73% work in acute care hospitals 78% have 10+ years in environmental services 74% are between the ages of % have college degrees 39% are facing mandates regarding green initiatives 80% represent multiple facilities 72% select cleaning and disinfectant products and 42% are final decision makers 54% look to manufactures, service providers and other vendors for training and education. Responsibilities: 94% include waste management 78% include pest control 72% include laundry 3

4 STRATEGIC ALIGNMENT OPPORTUNITIES WE ARE ENVIRONMENTAL SERVICES CAMPAIGN SPONSORSHIP Call for details. Help shape professional practice AHE is changing how the healthcare community sees environmental services professionals but more importantly how environmental services professionals see themselves. Join AHE in an ongoing effort to encourage healthcare environmental services professionals to take the pledge and redefine the role of their profession in the healthcare community. CAMPAIGN ELEMENTS: Define the contribution of environmental services to overall quality of care Eliminate the usage of titles such as: housekeeper, janitor, and custodian in the hopes of better defining our members areas of expertise and their role in healthcare Educate environmental services professionals to become their own advocates and win a seat at the table in policy discussions Petition for education and professional development support BENEFITS Acknowledgment and company logo on all campaign communications (digital or print) 4

5 CORPORATE CHAMPION SPONSORSHIP $25,000 minimum contribution Gain greater corporate visibility with environmental services professionals and increased access to AHE members throughout the year. Corporate Champion benefits include branding, meaningful interaction and access to information and environmental services insiders. AHE also offers a variety of customizable benefits*. Contact us to learn more. CUSTOMIZABLE OPPORTUNITIES ACCESS Gain exclusive access to information unique to the healthcare environmental services field. INTERACTION Receive valuable insights from a truly unique collection of dedicated and engaged professionals. BRANDING Increase brand visibility throughout 2017 across multiple points of contact. *NOTE: ADDITIONAL FEES MAY APPLY. 5

6 2018 MARKETING AND ADVERTISING HAVE SOMETHING YOU WANT TO SHARE WITH AHE MEMBERS? REACH THEM THROUGH ONE OF THE FOLLOWING ADVERTISING OPPORTUNITIES. E-MARKETING $2,000/E-BLAST (LIMITED) Having an exclusive e-blast message delivered to the AHE membership can be the best way to launch a new product or service, or to keep your product front and center with decision-makers. AHE will send one message to our entire membership (approximately 2,200 members) on your behalf. Contact AHE for message specs. You are responsible for providing content. AHE.ORG Education Calendar 280 x 213 pixels Sold quarterly $1,000 CHEST Homepage 307 x 164 pixels Sold quarterly $1,000 CSCT Homepage 307 x 164 pixels Sold quarterly $1,000 Membership Homepage 280 x 213 pixels Sold quarterly $500 MEMBERSHIP MAILING LIST RENTAL $600 (AHE ASSOCIATE MEMBER COMPANY) $1,500 (NON-MEMBER COMPANY) AHE represents approximately 2,200 leaders responsible for the healthcare environment and can assist your company in reaching these influential and decisionmaking professionals. Our mailing lists will include members name, title and mailing address. Only electronic lists will be provided to companies using a mail house and will be sent directly to the mail house. Pre-printed mailing labels will be sent to companies not using a mail house. At member request, addresses are not available. Regional mailing lists are available upon request. Please call or ahe@ aha.org for regional requests. Individual state mailing labels are available for $0.75 per label. *AHE reserves the right to refuse sale. 6

7 OPPORTUNITIES SPONSORSHIP POINTS SYSTEM AND LEVELS OVERVIEW SPONSORSHIP POINTS SYSTEM All Corporate Champions and EXCHANGE Sponsors will receive priority points toward EXCHANGE 2018 booth selection respectively. Points will be earned in the following manner for exhibit participation toward 2018 booth placements: One point for each 10x10 booth for the current year (non-cumulative).* One point will be awarded for past participation as an exhibitor starting from the year There is a one-year grace period for not exhibiting. For companies not exhibiting for two consecutive years, consideration will only be given for the participation from when a company resumed exhibits participation. Points are earned for participation in membership at the rate of five points for current year-only membership. These points may be earned by either being a member or by applying for membership, up to the printing of the final priority point list. Points for contributions are earned as follows: Eight points for $50,000 or more pledged (non-cumulative)* Six points for $25,000 to $49,999 pledged (non-cumulative)* Five points for $20,000 to $24,999 pledged (non-cumulative)* Four points for $15,000 to $19,999 pledged (non-cumulative)* Three points for $10,000 to $14,999 pledged (non-cumulative)* Two points for up to $9,999 pledged (non-cumulative)* One point for up to $4,999 pledged (non-cumulative)* *Non-cumulative sponsorship points will be awarded on a current year basis only. SPONSORSHIP LEVELS Diamond, Platinum, Gold, Silver, or Awards level status, are determined based upon monitory commitment as outlined. Opportunities can be combined to achieve desired sponsorship level. A list of benefits and complimentary offerings specific to each level of sponsorship are included in the following content. Please note, sponsorships must be paid in full prior to April 1st to receive recognition in the brochure, daily program guide and mobile app when applicable. 7

8 SPONSORSHIP LEVELS COMPLIMENTARY BENEFITS VALUE A WA R D S $500 AND UP S I LV E R $2,500 AND UP GOLD $7,500 AND UP PLATINUM $15,000 AND UP DIAMOND $25,000 AND UP Company name on awards webpage Over 1,300 hits annually Company name on EXCHANGE awards open announcement Distributed to more than 20,000 professionals working in the field of environmental services Company name in EXCHANGE brochure Distributed to 9,000 professionals working in the field of environmental services Company name on EXCHANGE mobile app Distributed to more than 20,000 professionals working in the field of environmental services Company name on EXCHANGE homepage Over 43,000 hits annually Company logo on EXCHANGE mobile app Distributed to more than 20,000 professionals working in the field of environmental services Company logo on EXCHANGE homepage Over 43,000 hits annually Company logo in EXCHANGE brochure Distributed to 9,000 professionals working in the field of environmental services 1 tote bag insert Distributed to all 500+ attendees, a $1,000 value 2 complimentary exhibitor full conference registrations $1,490 value Complimentary 10x10 exhibitor booth $1,875 value 2018 Trends Data Survey Report $8,000 value 8

9 OPPORTUNITIES EXCHANGE SPEAKING & INTERACTIVE SPONSORSHIPS SOLUTION CENTER OPENING RECEPTION $25,000 Hors d oeuvres and beverages during the opening of the EXCHANGE Marketplace exhibit hall. Key Benefits: Sponsor will cut the ribbon and address the crowd, to announce the opening of the EXCHANGE Marketplace. Reception food and beverages will be strategically place near the sponsor s booth, and sponsor logo will appear on plates and napkins. KEYNOTE PRESENTATION $15,000 and up EXCHANGE opening session presentation. CLOSING SESSION $15,000 and up Key Benefits: Introduce speaker and address attendees. Daily program guide and conference brochure recognition. GENERAL SESSION $15,000 and up Key Benefits: Introduce speaker and address attendees. Daily program guide and conference brochure recognition. Key Benefits: Introduce speaker and address attendees. Daily program guide and conference brochure recognition. WELCOME MIXER $20,000 and up Reserved meeting place where attendee can catch-up, socialize, relax and order food and drinks (not included). Social activities will be planned.(i.e. games and competitions) Key Benefits: Company logo and acknowledgment in preshow e-blast invite, on table tents, and signage. Ability to address attendees and handout sponsor materials or giveaways. Daily program guide and conference brochure recognition. BREWED AWAKENINGS $10,000 and up Breakfast with attendees. Key Benefits: Company logo printed on napkins and plates. Company representatives can meet and greet attendees with business cards and promotional items. All Brewed Awakenings signage will include company logo. Daily Program guide recognition. VIP BREAKFAST (CHESP & T-CHEST) $7,500 Private breakfast for attendees who have their CHESP. Key Benefits: Ability to attendees face-to-face. Company branded giveaways. Promotional items maybe distributed. Daily program guide recognition. 9

10 LEARNING LAB ( ATTENDEES) $5,000 Key Benefits: Company acknowledgment on screen before presentation, signage outside Learning Lab and company representative can sit outside of learning lab and distribute information or giveaways. FIRST TIME AND NEW MEMBER RECEPTION $3,500 Private meeting for attendees who are new to AHE and/or EXCHANGE. Key Benefits: Ability to interact with attendees face-to-face. Company branded giveaways. Promotional materials may be distributed. Daily program guide recognition. PHOENIX AWARD $2,500 The highest honor bestowed upon an AHE member, the Phoenix Award recognizes an individual who has made an unselfish, lasting impact and outstanding contributions to the growth and professionalism of AHE and its membership, and the environmental services profession. Key Benefits: Ability to announce winner and address attendees. website, onsite signage, daily program guide and conference brochure recognition. PASSPORT TO PRIZES $600 (30 Spots Available) Guarantee increased traffic to your booth with this opportunity. A passport-style card will be included with the attendees registration materials, and attendees will collect stamps from the participating exhibit companies during the show. Participants will enter their passport for a chance to win a prize; the prize drawing will take place Tuesday before the close of the exhibit hall. The prizes will be listed in the final passbook alongside your company name. The way it works is simply: You submit a question to AHE about your company that you want the attendee to ask you in order to foster dialogue We will add your question, booth number and company name on the passbook Each attendee will receive a passbook in their registration packet that they must complete for a chance to win some fabulous prizes During exhibit hours the attendee will visit each participating exhibitor in order to ask the question on their passbook and get your stamp Without your stamp, they can t win, so be prepared for increased traffic to your booth! 10

11 OPPORTUNITIES EXCHANGE EDUCATIONAL SPONSORSHIPS ENVIRONMENTAL SERVICES WEEK $15,000 Week of observation in honor of environmental services professions, the week prior to EXCHANGE. Celebrated through series of daily webinars, tips and tools provided through eblasts, the AHE website, and social media. Key Benefits: Company acknowledgment on AHE website and all related environmental services week promotional materials (digital or print). 11

12 EXCHANGE BRANDING SPONSORSHIPS Key benefits for all branding sponsorships include: acknowledgment and/or company logo sponsored item/materials. Hotel Room Keys $15,000 Registration Center $15,000 Tote Bag $15,000 Conference Water Bottles and Water Stations $15,000 Daily Program Guide $12,000 Lanyards & Badges $10,000 Registration Brochure Sponsor $5,000 Information Kiosk $5,000 Charging Station $3,500 Conference Evaluation ipad Sweepstakes $1,200 Learning Lab Snacks (40-150) $1,200 and up 16

13 MARKETING & ADVERTISING OPPORTUNITIES Advertise your company s involvement and highlight your products and services at EXCHANGE. This is the premiere event of the year for environmental services professionals as they investigate new products and services, meet with colleagues and sales representatives, stay informed on AHE activities, participate in educational courses and more! There are several valuable advertising opportunities that will deliver maximum exposure for your marketing budget. EXCHANGE ATTENDEE MAILING LABELS AHE can enhance your reach to attendees prior to and after EXCHANGE. Contact information includes attendees names, titles and mailing addresses. Attendee lists are a great way to introduce your company via mailers and invite them to your booth prior to the event. Please note the pre-conference lists will be available on August 1. At members request, addresses are not included. Pre-conference attendee labels: $200 Post-conference attendee labels: $350 Pre- and post-conference attendee labels: $495 EXCHANGE HOTEL ROOM DROPS Call for details. Distribute company samples or information about booth activities and events directly to EXCHANGE conference attendees. The information will be placed under the door of each attendee staying in the AHE room block. This fee offsets the coordination and hotel labor for distribution. Post-conference survey data noted that 86% of recipients read the distributed pieces and 66% visited the highlighted booth. Per AHE s contract, all room drop requests must be processed through AHE. 12

14 EXCHANGE TOTE BAG INSERTS $1,000 each Promote a new product, by inserting a promotional piece in the conference tote bags and maximize exposure to every attendee. PDFs will be uploaded to the EXCHANGE website making exhibitors services and products brochures available to a larger audience. Companies are allowed two (2) single-page inserts or one (1) promotional item such as a pen, microfiber cloth, etc. EXCHANGE METER BOARDS $1,200 double-sided High visibility and multiple impressions throughout the convention are just two reasons to place your ad graphics and message on both sides of a 4 x 8 board. Located strategically throughout high-traffic areas in the convention center, this is a unique way to reach all attendees with your important message. EXCHANGE PUBLICATION BIN $750/bin Distribute company product materials in one of the publication bins positioned at the entrance of the Healthcare Marketplace. This allows for easy distribution of product flyers, information guides, magazines and brochures. EXCHANGE COLUMN WRAPS Call for details. Prominently placed columns are located in the main lobby of the convention center at the base of the escalators leading to and from the attendee registration area and right outside a main entrance to the exhibit hall. Contact AHE for specs. CLINGS Call for details. Floor or wall clings strategically placed through out the conference center. MOBILE APP PROMOTED POST 30-min increments: Sunday: $50/30 min Monday: $75/30 min Tuesday: $75/30 min Wednesday: $50/30 min A message from your organization pinned to the top of the activity feed in the attendee mobile app. 140 character maximum per post. Can include a link to a website or agenda item. Can include image (640x630 px. PNG). MOBILE APP PUSH NOTIFICATION $200 each A 140-character pop up message that displays on the mobile app user s phone screen and in the Notifications bar in the app menu. 13

15 155 N. Wacker Drive, Suite 400 Chicago, IL OVER 30 YEARS OF ENVIRONMENTAL SERVICES ACCESS AND COLLABORATION