Graa, A. and M. D. elkebir, (2011), Situational factors Influencing Impulse Buying Behavior of Algerian Consumer, Romanian Journal of Marketing, Vol.

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4 Rajaguru, R. and M.J. Matanda (2011), Functional Attributes and Shopping Value: Supermarket vs Local Market, International Journal of Global Business, Vol. 4, No. 2, pp Rook, D.W. (1987), The Buying Impulse, Journal of Consumer Research, Vol. 14, pp Rook, D.W. and R.J. Fisher (1995), Normative Influence on Impulse Buying Behaviour, Journal of Consumer Research. Vol. 22, pp Rook, D.W. and S.J. Hoch (1985), Consuming impulses, Advances in Consumer Research, Vol. 12, pp Saleem, M.A., R.A. Ali, and S. Ahmad (2012), Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse buying and Hedonic Tendencies, Interdisciplinary Journal of Contemporary Research in Business, Vol.4, No.5, pp Sekaran, U. and R. Bougie (2013), Research Methods for Business, 6 th ed, United Kingdom, John Wiley & Sons Ltd. Shiv, B. and A. Fedorikhin (1999), Heart and Mind in Conflict : The Interplay of Affect and Cognition in Consumer Decision making, Journal of Consumer Research, Vol. 26, pp Soriano, M.Y. and G.R. Foxall (2002), A Spanish Translation of Mehrabian and Russell s Emotionality Scales for Environmental Consumer Psychology, Journal of Consumer Behaviour, Vol.2, No.1, pp Stern, H (1962), The Significance of Impulse Buying Today, Journal of Marketing. Vol.26, pp Verplanken, B. and A. G. Herabadi (2001), Individual Differences in Impulse buying Tendency: Feeling and No Thinking, European Journal of Personality, Vol.15, pp Verplanken, B., A.G. Herabadi, J.A. Perry, and D.H. Silvera (2005), Consumer Style and Health : The Role of Impulsive Buying in Unhealthy Eating, Psychology and Health, Vol. 20, No. 4, pp Virvilaite, R., V. Saladiene, and R. Bagdonaite, Peculiarities in the market of Consumer Goods, Engineering Economics, Vol. 2, pp

5 Yu, C. and M. Bastin (2010), Hedonic Shopping Value and Impulse Buying Behavior in Transitional Economies : A Symbiosis in the Mainland China Marketplace, Journal of Brand Management, Vol. 18, No. 2, pp Zeithaml, V.A. (1988), Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence, Journal of Marketing, Vol. 52, pp