Category Management Basics 2-day Seminar

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1 Seminar Dates in 2018 Category Management Basics 2-day Seminar from the company that offers the Certified ECR Category Manager training course, conducted in english

2 Category Management: Achieving more together Better results through increased customer benefit: That, in a nutshell, is the goal of category management. A study conducted by GS1 Germany shows: Manufacturers and retailers can increase their turnover by up to 30 percent* by implementing customer-oriented strategies and collaborative category management (CM) processes. Seminar contents Introduction to the topic of efficient consumer response (ECR) and category management Structured overview of subject matter and methodology of the 8 steps of the ECR category management process Category definition, assortment optimisation and placement optimisation in depth Real-world case studies Practical knowledge conveyed via presentations given by experts from the retail and manufacturing sectors Group exercises based on case studies The seminar focuses on the ECR category management process standards. The category management 8-step process Strategic alignment 1 Category definition 2 Category role 8 Category review 3 4 Category assessment Category targets 5 Category strategies 6 Category tactics 7 Category implementation * from the GS1 Germany study Category Management: Integration, Implementation and Success in The Company

3 Target audience The seminar is aimed at the following areas: Efficient consumer response, category management, key account management, trade marketing, field service, purchasing, sales, market research, shopper marketing and business organisation. Your benefit: Excellent training for outstanding results Concise and practice-oriented Over the course of two days of practical exercises and expert talks, you ll learn about the benefits of category management and develop a broad understanding of the methodology. Collaborating as equals A common language the prerequisite for effective enterprise-wide processes: The ECR-CM-standards allow all partners in the category management process to communicate on the same level and ensure projects run smoothly. A look at the broader picture During the seminar, representatives of the retail, manufacturing and service sectors have the chance to exchange ideas and gain an insight into each other s perspectives. What participants say What I liked best was the dovetailing of theory and practice. The topics covered in the seminar can be advantageously assimilated into my projects at the coop. It s always interesting to get to know different people working in other sectors and be able to discuss category management with them. Anja Rochau, category management, purchasing service, coop EEC The talks and practical exercises were excellent. I found both days to be very interesting and engaging, and picked up a number of things I m now going to try out in practice. Chantal Rihm, market research, Vileda GmbH

4 Your recognised CM partner: GS1 Germany More than 7,500 people have attended our seminars and training courses on category management over the past 14 years. This makes us the market leader in the field of CM education. Our experienced trainers are highly qualified and have many years of experience in the manufacturing and retail industries. Our neutral network provides you with great opportunities to make new contacts and swap e xperiences for instance, in working groups, via the Category Management & Shopper Marketing XING group or at regular conferences. Venue GS1 Germany Knowledge Center try out pioneering technologies on site Experience how digital technologies are used in practice: The Shopper Experience makes the consumer world of the customer tangible in the form of an interactive shopper journey. Become acquainted with cross-channel solutions and current trends from the customer s home to the urban environment and ultimately the point of sale. A fully functional supermarket with over 700 articles serves as a training centre for the category management and shopper marketing processes. As a seminar attendee, you can simulate the effect of process optimisation in the value chain using interactive application scenarios. From the latest market research methods to virtual shopping, you ll learn more about the innovative tools and technologies used at the PoS. Individual offers In-house training courses The seminar Category Management Basics can also be given at your premises. The seminar materials will be tailored to your specific needs and adapted to your requirements. This allows you to directly train your team on the topic of category management in a focused manner. Category Management Consulting You can book our category management consultants as needed too: Our experts will assist you with everything from optimising specific categories to developing a total store concept.

5 Registration Category Management Basics 2-day Seminar Please complete and fax to: GS1 Germany GmbH Fax Or register online at: Available seminar dates (please tick as appropriate) 15./ / The registration fee is 1,195 plus statutory VAT per person. The organiser is GS1 Germany GmbH. The seminar location is Cologne. Surname First name Position Function Company Institution Street House number Country code Post code City Phone Fax Order number and, if applicable, alternative invoice address I am interested in the Category Management Basics seminar as in-house training. I understand that by registering, I accept to be bound by the Terms and Conditions of Participation. The Terms and Conditions of Participation can be found at Date Stamp Signature Privacy Notice: GS1 Germany may use your data for its own marketing purposes in addition to fulfilling contractual obligations. You can withdraw consent for your data to be processed or used for marketing purposes at any time by contacting GS1 Germany GmbH, Maarweg Cologne/Germany Tel: Fax: (responsible entity in the sense of the BDSG).

6 Sponsors GS1 Germany GmbH Maarweg Cologne/Germany T F E GS1 Germany GmbH, Cologne/Germany, 1/2018