Introduction to Analytics Portal. Guide to Analytics Portal FAQ. What is Analytics Portal and how to access it? Understand how to use Analytics Portal

Transcription

1 Analytics Portal

2 Introduction to Analytics Portal What is Analytics Portal and how to access it? Guide to Analytics Portal Understand how to use Analytics Portal FAQ Most Frequently Asked Questions

3 Introduction to Analytics Portal 3

4 Introduction to Analytics Portal My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions Use Data analytics to drive business growth! Grow your business with data analytics: Identify top SKUs that are out-of-stock Identify top SKUs that are uncompetitive Check your bestsellers, brands and categories 4

5 Introduction to Analytics Portal My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions Snapshot of your top performing SKUs, worst performing SKUs, top SKUs (out of stock/ going to be out of stock) and top uncompetitive SKUs Summary of your performance and day to day revenue Display all the SKUs details and what are the key actions you should take to drive sales Display the performance of your brands Display the performance of your categories List of definitions of the metrics in the Analytics portal 5

6 Introduction to Analytics Portal Weekly Seller Report: 1. Weekly performance Overall account performance KPI Detailed category performance 2. Product performance My bestseller performance What are my next steps to grow? 3. Product performance Full detail Full details of all your skus 4. Definitions Your Weekly Seller Report now can be found in Seller Center! 6

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8 My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions 8

9 Reset all filter Filter for Categories or Brands Filter for Last 30 days performance or Last 7 days

10 1 Top Selling SKUs Top 10 SKUs by revenue 3 Top Selling SKUs: Out-of-stock/ To be Out-of-stock All SKUs that are out-of-stock or projected to be outof-stock within 7 days, sorted by descending revenue 2 4 Worst Selling SKUs Top 10 SKUs by page views with no sales Top Uncompetitive SKUs All uncompetitive SKUs sorted by descending page views 10

11 Revenue & Items: Gross revenue and items sold before returns and refunds Conversion: Items sold divided by page views of those products across web and app Stocks: Current stock count and projected number of days to out-of-stock based on past sales history Page views: Number of times customers have viewed the product page across web and app Price: Current price of the SKU Lowest Price Found: Lowest prices found for the same SKU on other platforms 11

12 Step 1 Right click on the dashboard and click on Step 2 Export data to CSV or Excel Note: Please make sure that your pop-out blocker is deactivated 12

13 My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions 13

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15 Data available till (date) This will show you the latest date of every data provided Category 1, category 2 & Brand: Search by primary or secondary category or Brand Month: Current Month till date vs last month till date Week: Last 7 days vs Last 8 th 14 th day Day: Yesterday vs the day before yesterday Purchasable SKUs: All SKUs that are active & have stocks at the date this report was generated Viewed SKUs (No sales): SKUs that have page views with no sales in the specified period Selling SKUs: SKUs with at least 1 order in the specified period Revenue Lost Due to OOS: Lost revenue per day in the specified period for the products are outof-stock 15

16 Revenue: Gross revenue before returns, refunds and vouchers Orders: Gross orders before returns, refunds and vouchers % Out-of-stock: % of selling assortment out-of-stock weighted by SKUs sales Price Uncompetitiveness: % of assortment that is not competitive compared to matching SKUs on other platforms Page Views: Number of times customers have viewed the product page across web and app Conversion Rate: Items sold divided by page views of those products across web and app Doughnut Chart: The summary of your selling, viewed and non-selling SKUs in chart Sales Evolution last 30 days: Your sales summary in bar chart within the last 30 days. 16

17 My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions 17

18 Conversion rate 18

19 Select the type of dashboard you would like to look at The Selected Metric will change according to the dashboard you select 19

20 Conversion rate Action that you should take based on stocks, pricing and traffic data: - Restock when stocks is running low - Re-price improve the price if they are uncompetitive - Improve content low conversion rate 20

21 My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions 21

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23 Export Table: All data can be exported to Excel % of Views: Split of page views by brands % of Items Sold: Split of items sold by brands % of Revenue: Split of revenue by brands 23

24 Top Brands: Brand-wise performance in the specified period across multiple metrics 24

25 My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions 25

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27 Export Table: All data can be export to Excel file. % of Views: Split of page views by brands % of Items Sold: Split of items sold by brands % of Revenue: Split of revenue by brands 27

28 Click on + button to expand to category level 3 Top Categories: Category 2 and 3 performance in the specified period across multiple metrics 28

29 Frequently Asked Questions 29

30 Frequently Asked Questions Q A 1 What are the key metrics I should focus on? 2 How do I increase my page views? 3 How do I increase conversion rate? 4 How do I increase my average basket size? Revenue, orders & items sold are key to understanding how your business is performing Key drivers of your business are page views, conversion rate and average basket size Drive traffic to your product pages! Add your best products to Lazada campaigns to increase exposure Drive your customers from your marketing campaigns to Lazada product pages Run marketing campaigns on Facebook or Google Adwords Direct organic traffic from your website to your Lazada product pages Improve your content! Reduce your sales price to ensure customers are seeing the best deal in the market Add more high quality images; Images with 4+ images perform better Create detailed product description including photos & videos wherever possible Focus on increasing your page views and conversion rate to grow your business Increase average basket size while maintaining conversion rate by creating product bundles 5 What are the key actions I should take? Identify the top SKUs with stocks, pricing or content issue and improve them 6 What is the currency displayed? <your country> currency 7 I want more information. How can I get it? [ Please include all feedback in the feedback box at the bottom of the page ] 30

31 Thank you