PARTNER PROGRAMME A PROGRAMME TO HELP YOU GROW YOUR BUSINESS

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1 PARTNER PROGRAMME 11 YEARS NO.1 GLOBAL LUBRICANT SUPPLIER* A PROGRAMME TO HELP YOU GROW YOUR BUSINESS To stay ahead of the competition you need partners who are as passionate about your business as you are. When you partner with Shell, you will have the strength of the Global Leader in lubricants behind you to help you grow your business. *Source: Kline & Company 2017.

2 BENEFITS WORK SHOP BRANDING Enjoy the benefits of having one of the world s most recognised brands on your building, including: A professional look Increased credibility Attractive street profile Signage can be customised to suit your needs. SHOP SIGNAGE SHELL LUBRICANTS TRAINING Drive your sales of better quality and higher margin products and help your team upskill with our Shell online training programmes - all at zero cost to you. Certified Shell Lubricant Sales Consultant Stage 1: Online training workshop. Certified Shell Lubricant Sales Consultant Stage 2: Face-to-face training with our Training and Business Development Manager. JUSTIN EDGINGTON - TRAINING & BUSINESS DEVELOPMENT MANAGER CUSTOMER SERVICE Tyreline s locally based and experienced customer services team are available from 8am to 5pm Monday to Friday. Tyreline services the country from two warehouses, one in Christchurch and one in Auckland. Tyreline also offers next day delivery (if ordered before 2pm) anywhere in the country with delivery performance closely monitored. WASTE OIL COLLECTION CUSTOMER SERVICE Tyreline is part of the used oil collection scheme run by The Alliance Group, made up of Fulton Hogan Ltd, Petroleum Services Ltd, and Salter s Cartage Ltd. This service will be provided free of charge to Tyreline customers. EQUIPMENT FUND As a Shell partner you may be eligible for an equipment fund. Ask your Account Manager for more information. EQUIPMENT FUND AVAILABLE SHELL ADVANTAGE PARTNER PROGRAMME

3 While Shell Helix Ultra with PurePlus Technology motor oils for the race track and the road share the same technology platform, the racing formulation is customised to meet the extreme racing conditions. SMALL PACKS RETAIL OFFER All Shell Authorised Retail Partners will be offered a Shell stand to display in your reception area and sell one litre and four litre Shell packs. MARKETING SUPPORT Participate in oil change promotions that will be supported by national marketing campaigns, and in store point of sale items. Free car windscreen stickers with oil service information. These can be co-branded with your business name. You will be listed as an Authorised Shell Service Agent on National marketing campaigns will drive people to this page so they can easily find their nearest Shell Advantage workshop. SHELL DISPLAY STAND SHELL HELIX WINDSCREEN STICKERS MADE FOR EACH OTHER BMW MOTORSPORT NOW USES SHELL HELIX ULTRA WITH PUREPLUS TECHNOLOGY. WILL YOU? BMW Motorsport Premium Technology Partner PULL UP BANNER & TEARDROP FLAG SHELL A1 POSTER SHELL ADVANTAGE PARTNER PROGRAMME

4 NATIONAL MARKETING CAMPAIGNS Let us take care of the marketing side of things and all you have to do is what you do best, provide your customers with the best service in town! All promotions are supported by comprehensive national digital marketing campaigns using channels such as Facebook and Google. You will receive a free point of sale marketing pack for each promotion including items such as posters, counter cards and flyers. As a partner you will appear on our website as a participating store for promotions, with Google Maps guiding customers direct to your door. GOOGLE SEARCH STUFF ADVERTISING NEWSHUB ADVERTISING FACEBOOK ADVERT FACEBOOK CAROUSEL FEATURE ON OUR WEBSITE As a Shell Advantage Partner, you will appear on our website as a Shell Authorised Servicing agent, with Google Maps guiding customers to your door. Customers can also click on your phone number to dial straight away and get in touch with your store. THOUSANDS OF CUSTOMERS VISIT THE TYRELINE WEBSITE EVERY MONTH SHELL ADVANTAGE PARTNER PROGRAMME

5 OVERSEAS CONFERENCE Every two years, Platinum and Diamond Shell Advantage Partners will be invited on an overseas trip with the Shell Team. This provides an excellent opportunity to network with other Shell Advantage store owners, whilst getting to see the world for free! DONT MISS OUR NEXT OVERSEAS SHELL ADVANTAGE CONFERENCE! AIRPOINTSTM Earn Airpoints with purchases made at Tyreline! Every $100 earns you 1 Airpoints DollarTM and earnings aren t capped. This gives you the opportunity to generate enough points to buy flights or redeem your Airpoints DollarsTM for one of the items in the Airpoints store. LOYALTY REWARDS UP TO 50% OFF TYRES Keep your vehicles at peak performance with special discounts on tyres from Tyreline. This is a specified amount of tyres for personal and business employee use. This will be up to 50% off RRP. GET DISCOUNTS ON TYRES FROM TYRELINE SHELL ADVANTAGE PARTNER PROGRAMME

6 #1 global lubricants supplier eleven years in a row * first to market premium lubricants manufactured from natural gas in 100+ countries 1 Protection 2 Performance Efficiency deliver cutting-edge products to all kinds of industrial machinery most preferred lubricant brands 3,4 preferred truck oil brand 5 preferred passenger car oil brand 6 preferred motorcycle oil brand 7 Fleet expert technical services save customers millions of dollars a year Mining Construction Power Agriculture shell Virtual assistant Using artificial intelligence to serve customers network of technology centres in houston, hamburg and shanghai with over 200 r&d scientists successful commercial relationships with global companies world-class lubricants supply chain investing to meet market demand 5base oil plants 10 grease plants 40 blending plants strong network of macrodistributors and 1,200 distributors 80 pushing the boundaries of lubricant technology on race tracks around the world BMW Motorsport Premium Partner co-created shell concept car running on next-generation engine oil improved fuel economy by 5% and reduced co2 *Source: Kline & Company Based on Gas-To-Liquid Technology and marketed as Shell PurePlus Technology. 2 Shell lubricants help to improve engine protection, efficiency and performance. 3 Independent Research Kantar Millward Brown H Shell lubricant brands include Shell Rimula and Shell Rotella for trucks; Shell Helix, Pennzoil and Quaker State for cars; and Shell Advance for motorcycles. 5 In China, USA, Malaysia and the Philippines. 6 In Brazil, China, Indonesia, Malaysia, Thailand and USA. 7 In the Philippines.

7 A LITTLE BIT ABOUT TYRELINE... OUR VISION IS TO ENHANCE NEW ZEALANDERS DRIVING EXPERIENCE BY PROVIDING EVERYONE THE OPPORTUNITY AND INCENTIVE TO ENJOY THE WORLD S MOST PRESTIGIOUS AND SAFE MOBILITY SOLUTIONS. OPPORTUNITY Opportunity means that we aim to have our products in the right place at the right time. Our customers have access to our quality products through distribution warehouses in both the North and South Islands. INCENTIVE As well as providing top quality brands, we want to make dealing with us easy. We deliver product and sales training so you can be as confident selling our products as we are. This year we will be significantly increasing our investment into digital marketing campaigns in order to direct customers to our partners. ENJOY By matching our quality products to people s needs, we can ensure that their experiences are enjoyable and they become loyal customers of our brands. PRESTIGIOUS We understand that quality products mean value for money. We have partnered with several of the worlds leading brands to ensure we can offer customers a wide range of the best quality products at competitive prices. SAFETY Our quality products are backed up by expert technical assistance to ensure everyone is kept safe.

8 BECOME A PARTNER AND FEATURE ON OUR WEBSITE Shell Authorised Service Provider P A 9 Macdonald Street, Mt Maunganui, Tauranga 3116 W fultonautomotive.co.nz THIS COULD BE YOU! facebook.com/tyreline lubesales@tyreline.co.nz