I m just a Welcome Kit, standing in front of a client, asking them to create the branding of their dreams with me.

Transcription

1 I m just a Welcome Kit, standing in front of a client, asking them to create the branding of their dreams with me.

2 Hello, lovely. My name is Jo. Graphic designer. Intuition coach. Contemporary introvert, aspiring ambivert. I specialise in brand identity conceptualisation and creation. Think: functional, clean websites; bespoke logos; and stunning, borderline-ocdlike attention to detail designs. I do all these design-y things from my cosy design studio in the heart of Melbourne. My philosophy? Design is more than just making things look pretty ; it s about tapping into our intuition to create considered, visual expressions of the essence - the deep down why? - behind every brand. Thank you for finding your way here. It means the world to me, honestly. Jo x 01

3 My hand-on-my-heart mission? To create intelligent, intuitive design solutions that help game-changing brands communicate their essence to the world with integrity. I love working with people whose hearts push them to do the unexpected, whether it be quitting an unfulfilling nine-to-five to sell handmade ceramics, or opening a flower shop just because it s something they have always wanted to do. I m in awe of the people who take chances and boldly leap over the boundaries of their comfort zones with unwavering purpose and conviction. The type of people who use their vision and imagination to shift the collective consciousness for the better. 02

4 Methodology Heart over hustle. Always. When working on design projects, I prefer a gentle yet purposeful approach. For me, it s all about being guided by my intuition, finding that delicate balance between head and heart, and holding space to support my clients through the creation process. I believe in the power of being present' in the work we do, and fully committing to each client I work with, every project I bring to life. This is why I weave intuition, reiki and meditation practices into my creative process; so I can tap into your brand and essence at an energetic level. That being said, if you prefer a more direct approach when working together, we can also do that. My services are completely customisable, and I offer all clients a personalised experience. 03

5 The Creation Process Like any great adventure, the journey to creating considered, timeless, unforgettable branding has many steps along the way: STEP 1 STEP 2 STEP 3 4STEP STEP 5 CLARIFY CONNECT CONCEPTUALISE CREATE CELEBRATE Strategy Workshop Sensory Mood Board Creative Direction Creation & Design Delivery & Launch This creation process allows us to bring clarity to the (maybe sharp, maybe blurry) vision you have for your brand and enables us to start cultivating a design solution. This time also allows us to hold space as we start on the creative journey, so soak up the good vibes and let yourself jump in, feet (and heart) first! 04

6 STRATEGY WORKSHOP STEP 1 Clarify Let s get a deeper insight into your brand. Our first step is to have a little online meet and greet to go over the vision for your project. It will also give you a sense of me as a person (I'm super friendly, I promise!) and allows us to bond over a mutual love of beautiful branding. INCLUDES Creation Questionnaire 1hr Strategy Workshop After our first tête-à-tête, I'll send you a super fun and deeply insightful online questionnaire to complete. I'll then use those answers as a guide for our second Skype session, the Strategy Workshop, where we will identify the vision for your branding and your business. 05

7 SENSORY MOOD BOARD STEP 21 Connect Design is a medium for human connection. In this stage, we work together to bring to life the creative direction for your branding. You will create a sensory board to capture your visual and sensorial perception and persona of your business. The aim? To break your brand down to its essential core. INCLUDES Sensory mood boarding Typography, colours, emotions, textures, patterns, copy. Take this time to consider every sensory experience and how that resonates with your identity. 06

8 CREATIVE DIRECTION STEP 31 Conceptualise Where can we take your brand? I firmly believe in delivering visual creative direction proposals to my clients so they can get a clear idea of the look and feel of their brand. If you choose my *Abundance Package or Infinite Package, I will present back three options for potential creative directions (in the form of sensory mood boards) during our Creative Direction consult. Each possible direction INCLUDES 1hr Creative Direction Consult 3 x Creative Directions* 1 x round of minor refinements will look at your brand from a slightly different energetic perspective, showing you the potential of your brand. 07

9 Why three options? Studies have shown that people make more precise, more authentic choices when they can compare their preferred option to others. I offer my clients three variations in creative direction, providing added reassurance and clarity (as well as flexibility, should we want to refine the direction and combine elements from multiple concepts). P.S. You re welcome *wink.* 08

10 CREATION & DESIGN STEP 31 4STEP Create Ready to watch things unravel and evolve? This stage is the culmination of all the work from the previous steps; where our carefully considered strategy and creative direction act as pillars for the building of your brand. Or, simply speaking, this is where I slip on that designer beret of mine and start designing. INCLUDES 3* x Logo Concepts 2 x rounds of minor refinements 1 hr Logo Presentation & Consult If you choose my *Abundance Package or Infinite Package, you will receive three different concept options for your logo. Again, my rule of threes comes into play! Of course, seeing things in colour, black and white, and mocked up on a business card, landing page, or letterhead is super helpful so this will form part of your design presentation. You also get two rounds of minor refinements/edits to the logo before it is all finalised. 09

11 DELIVERY & DELIVERY STEP 5 Celebrate It s time to launch your shiny new branding into the world! Once the final logo is approved and signed off on, I ll package up the branding files for you to download. As my little parting gift to you, you will also find a launch kit of personalised images included for you to use on social media to help you announce your amazing new branding to the INCLUDES Delivery of final files Style guide 2 x launch images world! It's the beginning of a new and amazing direction for your business - a new chapter of possibility - and I can't wait to see you shift the collective consciousness with your unique brand identity! *happy dance* 10

12 Design Packages

13 Logo & Branding Packages I OFFER SOME PRETTY SWEET (GLUTEN-FREE) PACKAGES FOR CONSCIOUS BRAND IDENTITY. Timeline 8-12 WEEKS These logo and branding packages have been mindfully designed to honour the entire conscious creation process and to hold energetic space for your branding journey - including having me as your go-to design guru! Subject to availability Investment & Packages GRATITUDE PACKAGE ABUNDANCE PACKAGE INFINITE PACKAGE $2,700 AUD $3,200 AUD $3,500 AUD Bookings secured with an upfront deposit of 50%. Plus $500 DISCOUNT VOUCHER Valid for 6 months for the Web Design Package 11

14 Logo & Branding Packages Gratitude Package $2,700 AUD Abundance Package $3,200 AUD STRATEGY & CREATIVE DIRECTION 1hr ~ Creation Strategy Workshop & Creation Questionnaire 1 x Creative Direction Sensory Mood Board 1hr ~ Creation Direction Consult CREATION & DESIGN 1 x Logo option 1hr ~ Logo & Branding Consult 2 x round of minor refinements In addition to the Gratitude Package, you also get 3 x Creative Direction Sensory Mood Boards 3 x Logo options The Final Logo Set in 3 arrangements Style Guide Infinite Package $3,500 AUD DELIVERY & LAUNCH 1 x Final Logo Set in 1 arrangement 1 x Launch Kit of image for social media Colour palette and typography In addition to the Abundance Package, you also get 1 x customised Business Card or Stationery Piece 1 x Branded Icon Set for your digital or printed material 12

15 The Little Extras ~ Branding Related Add- Ons Printing DESIGN PIECES Business Card Letterhead & Envelope Set Sticker Signage Stamp Tote Bag Packaging Tag $600 AUD $600 AUD $200 AUD $400 AUD $200 AUD $400 AUD $200 AUD The files I will send to your printer will be print ready. This means that I will work with your printer to check over colour and final artwork before they go to print so that you don t have to! If you are based in Australia, I would be happy to recommend a local printer or supplier! DESIGN PROJECTS Packaging Illustrated pattern Branded icon set Custom illustrations Please request a custom quote 13

16 Website Design Package READY TO TAKE YOUR BRANDING TO THE NEXT LEVEL? TAKE A PEEP AT MY OH-SO-AWESOME OPTIONS FOR WEBSITE DESIGN! I believe that every aspect of how you communicate your brand s values and persona is an opportunity to ensure that you are leaving the best possible impression. And in this ecommerce-driven world of ours, that impression starts at your (digital) front door. Timeline 8-12 WEEKS Subject to availability Investment FROM $5,000 ($4,500 AUD with Logo Package Discount) Bookings secured with an upfront deposit of 50%. 14

17 Website Design Package The Details $5,000 AUD ($4,500 AUD with Logo Package Discount) Includes Squarespace & Customisation STRATEGY & CREATIVE DIRECTION 1hr ~ Website Strategy Workshop & Website Questionnaire 3 x Creative Directions Sensory Mood Boards 1hr ~ Creation Direction Consult CREATION & DESIGN 1 x Website Design and Layout Concept (for 5 pages) 2 x 1hr ~ Website Consults 3 x rounds of minor refinements DELIVERY & LAUNCH 1 x Custom Website for Squarespace 2 x Launch Kit of images for social media Style guide, colour palette and typography Custom coding (CSS) created for Squarespace Full installation onto Squarespace Connecting to accounts Social media accounts Custom domain address and set up and newsletter lists Training 1hr workshop. In this session, I will take you through the basics of using your website 15

18 The Little Extras ~ Website Related Add- Ons Please note WEBSITE BITS & PIECES Ecommerce shop set up Additional page Event page set up DESIGN PIECES newsletter design Social media template $1000 AUD $500 AUD $500 AUD $1000 AUD $500 AUD This design package excludes the cost for website hosting and the purchase of your domain name (optional). If you would like to have a blog on your website, this will account for two pages (blog summary page and individual blog post page). ILLUSTRATION & PHOTOGRAPHY Not on Squarespace? Photography editing Illustrated pattern Branded icon set Custom illustrations Please request a custom quote I can also create the website design and package it for your website developer if you wish to have it installed on another platform. 16

19 Other Services DIGITAL PRINT CONSULT Social Media Templates Newsletters Digital Templates E-Books Resume Templates Media Kits Business Cards Packaging Signage Stationery Posters & Postcards Flyers & Brochures Illustrations Book & Magazine Layouts Brand Strategy Creative Direction Don t see what you are looking for? Not to worry ~ get in touch and I can create a custom package for you! 17

20 BOOK YOUR CONSULT Sound like your cup of (matcha) tea? I ll put the kettle on Click below to book in your FREE consultation to chat all things design, branding and business. I look forward to connecting with you and talking about all the magic we re going to create together! BOOK YOUR SESSION You bring the cupcakes. I ll bring the awesome ideas. 18

21 Gratitudes Thank you so much to these beautiful creative gurus PHOTOGRAPHY COPY EDITING Kinlake Wild Spark Copy

22 Get In Touch! CONTACT SOCIAL WEBSITE Based in Melbourne jochunyan.com