The Mission: "Helping You Build It, Fix It, Maintain It, and Improve It!" Media Kit 2018

Transcription

1 "Helping You Build It, Fix It, Maintain It, and Improve It!" The Mission: The Carey Brothers bring real-life content to the right audience. From daily tips for the weekend DIY-er to Cool Tool Reviews for the pro, they have a little something for everyone! Media Kit 2018

2 Meet The Carey Brothers The Carey Brothers are nationally recognized home remodeling experts who host On The House with the Carey Brothers. James and Morris are entering their thirty-second (32 nd ) year hosting the weekend show. The Carey Brothers have a combined 75+ years experience as licensed contractors. Their three hour radio program airs on a ever-growing network of over 150 terrestrial radio stations. Their program is also streamed live and podcast on a host of digital broadcast outlets including Spreaker, Soundcloud, TuneIn, Stitcher, itunes and iheartradio. On The House with the Carey Brothers is supported by a content rich website, weekly e-newsletter, social media, and their YouTube channel. The Careys are authors of four home improvement and remodeling books including Cost Effective Home Upgrades, Home Remodeling For Dummies and Home Maintenance For Dummies 1 st and 2 nd Edition. The Carey Brothers appeared regularly as the home improvement experts on the Daytime Emmy Award nominated Home & Family TV show on the Hallmark channel and have been home improvement editors on CBS News Saturday Morning, Discovery Channel s Home Matters, HGTV s Smart Solutions and PBS s Right On The Money among others. Experienced and Trusted Licensed Contractors, Authors and Experts 2

3 Live Radio Show & Streaming Our weekly, three hour radio program, On The House with the Carey Bros. is aired on over 150 affiliate radio stations nationwide and is streamed live on a host of digital broadcast outlets. The Carey Bros. answer home improvement questions and provide their listeners with useful tips and information that will save them money, improve their personal comfort and their quality of life. The Radio Numbers 150 Affiliates 12+ Average Quarter Hour (AQH) 92,500 55% Male 45% Female 12+ CUME 945,000 Total Audience Coverage 58.50% CUME Audience z Rating 0.5 Own a Home 82% Median Home Value $205,000 3

4 Weekly Podcasts The On The House active audience can tune in to all three hours of our podcast on the go - when and where they want. Our podcast includes: 5 10-second audio billboard announcements (for partners and advertisers) during each hour of the 3-hour podcast providing greater exposure and reach to our audience. 4

5 Have your tool or product reviewed by America s most trusted home improvement team. In addition to hosting their nationally syndicated radio program, the Carey Bros. still work with their tools and help people transform their home improvement dreams into reality. As such, they are always on the hunt for a new tool, product, or solution that will make their job easier and produce spectacular results for their clients and our DIY and Pro audience. 5 On-Air and Online Content James, Morris and Cameron review the features and benefits of your product live on the show during a three minute segment. The Cool Tool & Product Review will be featured at the exclusive Cool Tool & Product Review page at onthehouse.com. Your product image and website link will be prominently posted at the Cool Tool & Product Review page. Your Cool Tool & Product Review will be featured in one issue of the On The House Weekly E-Newsletter. Your Cool Tool & Product Review will be promoted through On The House social media including Facebook, Twitter, Instagram and Pinterest.

6 Giveaway Opportunities Product Giveaway during one hour of the show, which can be done during the same show as the Cool Tool and Product Review or a later show. Have your brand and product dominate one hour of the Carey Brothers national program with a live on-air giveaway. Your product will be mentioned at least five times during the hour as listeners vie for their opportunity to walk away a winner. Get instant listener feedback and testimonials live on the national radio show about your product. Stimulate website activity and social media engagement during the one hour giveaway. Gain more ongoing social media responses to your product through The Cool Tool & Product Review segment. Click to play video Add a Video All of the elements above plus Watch two of the most trusted experts showcase your product as only the Carey Bros can. Cameron will help you reach novice DIYers and Millennials as he puts your product to the beginner test. James and Morris will discuss and demonstrate your product s features and benefits. An invaluable video that you will have on your website as well as at the exclusive Cool Tool & Product Review page at onthehouse.com. 6 Click to play video

7 Social Media On The House with the Carey Brothers social media is an engaged audience of consumers, DIYers and tradespeople. Social impressions reach over 9,133,221, with 1,009,000 reach during On The House sweepstakes We engage on a variety of social networks and add to that with other social media platforms such as Facebook and Instagram. 7

8 Content Drives Engagement On The House with the Carey Brothers features a robust website with useful and relevant content shared across their social channels. 1,700 + Project Articles 2,100 + Quick Tips & Q&As 13, Videos 1000s 1000s Hours of Podcasts Industry Interviews 8

9 Affluent and Engaged The On The House with the Carey Brothers audience across radio, streaming, print and online engagement: HHI $75,000 Gender Men 55% Women 45% Brand Loyal 40% Own a Home 84% Median Home Value $225,000 DIYers vs Pros HH w/children 44% 70% DIYer 30% Pros Source: Arbitron Radio Advertising and OTH Survey 9

10 Custom Marketing Solutions We create custom marketing solutions that utilize the considerable power of the Carey Brothers brand influence for our Partners and Sponsors. Remote Broadcasts Cool Tool and Product Reviews Web Ads Videos CareyBrosPros E-Newsletter Social Media Content Marketing Trade Show Appearances Sweepstakes & Giveaways 10

11 Remote Broadcasts Trade Show Opportunities We use a modest temporary footprint that will enhance your presence at a show. Our broadcast will promote your brand and products far beyond the bounds of your exhibit. We create buzz at shows and drive traffic to your exhibit using The Carey Brothers remote broadcasts and appearances. We use our expanding social media presence, and those of our guests, that recognize you as our Exclusive Show Sponsor. Our remote broadcasts air on 150 radio stations, is heard on streaming services Soundcloud, Spreaker, Stitcher, TuneIn, iheartradio and our itunes podcast. We promote the remote broadcasts and our guests through our weekly e-newsletter. Our remote broadcasts can be paired with a live, in booth, or product demonstration of your product to taut feature products and benefits. Click to play video 11

12 Today s busy consumers are looking for quick, money-saving tips that will help them fix up and improve their homes. The Carey Bros. do all that and more in just 60 seconds, six days each week with their award-winning On The House Tip of the Day. Using white toothpaste to patch nail holes in drywall, how to use a paper plate to capture the mess made when drilling a hole in a ceiling, how to caulk like a pro, use talcum powder to quiet a squeaky floor, and how to save thousands of gallons of wasted water using a couple of drops of food coloring. The On The House Tip of the Day is as popular among pros and DIYers as it is consumers seeking advice on making a sound purchase. The Carey Brothers use their over 75+ years of combined experience as licensed general contractors along with their entertaining delivery and brotherly banter to offer sound advice that leaves the listener with money in their pocket and a smile on their face. Click individual Tip of the Day icons to play sample audio now: Click below to go to an online playlist of samples The On The House Tip of the Day: aired twice daily to a growing network of over 80 affiliates heard via podcast accessed online at onthehouse.com accessed via On The House social media 12

13 Website Marketing Opportunities Hello Bar Leaderboard ad Our website opportunities include a variety of placements and features: Rotating leaderboard ad placement Static Display Ad Static Tower ad Hello Bar across the top of the page Featured Video placement Editorial integration Partners Page Other custom opportunities Display ad Tower Ad Unique Visitors 49,432 Page Views 86,310 Featured Video Google Analytics 30 Day Average 2018 Partners Page 13

14 Video package features can include: 30 second to 5 minute video Promoted on social media Facebook, Twitter, Instagram, Pinterest and YouTube Featured placement on the On The House website Featuring James and/or Morris Carey speaking about your product or service Videos The Carey Brothers develop and shoot custom videos that target your audience: Product knowledge videos Case study videos Trade show exhibit videos Live stream video events Click to play trade show video Click to play trade show video 14 Click to play how-to video

15 Content Marketing Articles, Galleries, Infographics The Carey Brothers provide a first class website that features great actionable articles and how-to advice for their readers. Customized articles, blog posts, galleries and slideshows featuring your brand and products can be featured on the home page and have a prominent placement at our content driven site. Content can consist of actionable how-to articles and tips for your industry which highlight your products Galleries and slideshows of top 10 or best of can include your products or services Custom infographics can be developed and created that bring your product or service into focus 13,553 Then the content is promoted online through our social media presence, e-newsletter and more. 15

16 Weekly e-newsletter Our e-newsletter is full of organic, relevant content, targeted to our qualified subscribers. With a well-designed newsletter, we highlight your ad or content marketing effort. By The Numbers: 94,800 e-newsletters distributed per month 22.37% open rate 5.2% Click through rate Featured Article Newsletter ad Featured Video Giveaway ad placement 16

17 Sweepstakes & Giveaways The Carey Brothers develop custom viral giveaway programs for partners and sponsors. Entries and opt-in is only the beginning of the campaign. Entrants receive multiple entry opportunities depending upon their effective participation, creating a VIRAL TSUNAMI effect that helps share the giveaway and your brand to thousands more with the same interests. Each and every On The House sweepstakes, giveaway, and promotion generates thousands of leads. Drive tens of thousands of visits to your website, videos, Twitter, Facebook, Instagram, and Pinterest. Choose from various levels of participation. All contests and sweepstakes are promoted on-air, online, digitally, and via social media. Access to entry data ( s, names, etc.) for post event marketing and prospecting. Analytics from a recent giveaway 17

18 Seminar / Workshop Presentations The Carey Brothers visit major trade shows throughout the year for sponsors, partners, remote broadcasts and seminars/workshops. The appearances are promoted on-air, online, at PR events and press opportunities, and through The Carey Brothers social presence. The Carey Brothers will develop events like LIVE Video Webinars demonstrating products to partner customers, distributors, prospects and trade professionals. The Carey Brothers offer a unique opportunity to propel your brand and products to their peers in both the building trades and the building industry press. Use the Carey Brothers as spokespersons to improve brand awareness, product knowledge, and product features and benefits among pros. Let the Carey Brothers host a press conference to convey your message at a press event at your exhibit or conference room setting. Awareness, Loyalty & Sales 18

19 What our Partners get from CareyBrosPros CareyBrosPros is a multimedia resource for skilled tradespeople, contractors, remodelers, and building professionals who have an interest in growing and improving their business. CareyBrosPros provides a forum for the exchange of ideas, help from leading product manufacturers, information on the latest in building products and technology, problem solving resources, virtual round table discussions, management and productivity tips, and advice and mentoring for business success. A pro oriented website aggressively marketed to professionals that highlights partner products, services and deals. Featuring how-to videos and Carey Bros. use of partner products. Interview time during our 30-minute weekly podcast, just long enough to get to the next job. Feature placement in our weekly pro e-newsletter for the pros. Customized content strategy for partner products and services. Customized video how-to, case studies and reviews by the Carey Brothers. Personal appearances, turn-key workshops & webinars with partner presence and exposure. Sharing what we ve learned in over 40 years in the business Experienced and Trusted Licensed Contractors, Authors, Radio Show Hosts and Experts 19

20 What the Professionals get from CareyBrosPros For our pro audience and peers, CareyBrosPros offers: Tips for building their business Sensible product reviews How-to-videos featuring product and tools the brothers actually use on work sites Weekly podcasts packed with actionable information to make pros successful Blog content that is concise, to the point and actionable On how to meet budgetary challenges Working with high-performance specs and space Solutions to daily, on the job, problems Business building insights and tips Product knowledge videos and content Sharing where to find reward programs On-line Seminars with Q&As Exclusive discounts from partners Partner product Giveaways 20

21 The Measure of Success Comes with Great Personalities that are Respected Players in their Market The Carey Brothers We will do what it takes to earn your business and deliver the value you need. On The House Media/CareyBrosPros Onthehouse.com CareyBrosPros.com