STONEFERN DESIGN BRANDING QUESTIONNAIRE

Transcription

1 STONEFERN DESIGN BRANDING QUESTIONNAIRE

2 welcome By completing this form you are simply starting the ball rolling. This is a document designed for discussion and research. We are very much looking forward to receiving your completed form. This form is generic by nature, so if you feel some sections are irrelevant to your business please leave them blank. This form will give us a focused design direction and enable us to produce a better product and in return a better ROI for your business. Feel free to provide additional details in the empty right hand column and if you would like to go through any points with us on the telephone please feel free to call us on +44 (0) food for thought Branding a business can be a daunting task to undertake yet a rewarding process that can deliver significant commercial benefits. Branding can breathe life into a business or product. A brand can never be a logo or product, it is the sum total of your products, services, ethos and strategy. With the correct branding and application you can install values, ambitions and most importantly character into your brand. With this in mind - built in consistency is one of the most powerful usability principles: when things always behave the same, customers don t have to worry about what will happen. Instead, they know what will happen based on an earlier experience. Styles come and go and good design is a language, not a style. This language is only achievable by market exposure, strong design and a flexible set of design standards that ensure consistency in your brand representation within your chosen marketplace. Finally - Great design is simple - that is to say, it is always easier to add to a design but a harder skill to take just enough away that you end up with something timeless. This is always our goal. Director

3 company info company name as it will appear in full company address registered and postal billing address if different from above company phone main landline company url registered / non registered project lead This should be the responsibility of as few people as possible. The most brilliant concepts can be compromised beyond recognition if the opinions of too many people have to be incorporated. name and position mobile number or landline address capable of 10MB delivery

4 brand info exact wording to be used in your logo what are we branding? company service department event is this a new brand? product organisation range charity yes experience initiative no interest group location re-branding Re-branding is a very big step that to provide great ROI. Please provide some background information so we can understand your reasons for this decision. If you have an existing brand/identity, why isn t it working for you? This will us understand what s not working, what are the pain points, and what you feel is needed to fix/improve in your brand.

5 please describe your product/service Is there a unique story behind your business or business name or product? People connect through stories. Storytelling is an effective way to create and sell a brand image what s your business about? This is just a short statement to tell us about the business idea: when you started, what you stand for and where you see your business in the future type of business? Ltd company Sole trader No. Of offices Partnership Organisation No. Of staff

6 b2b customers and clients A little about your target audiences sectors business targets (ie. law firms) size (ie local, national, multinational) ethnic/geographical considerations to be made? decision makers position within the organisation demographic (age, sex etc) consumers/general public a little about your target audiences target audience demographic (age, sex etc) status (ie student, professional, retired)) special interests (ie construction, motor sport, legal, environmental issues) income where are they shopping at the moment?

7 who are your competitors? Please include www addresses if possible how you will outflank the competition? What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you? What s your unique selling point? have you carried out a swot analysis? Can you share the salient information from this process? We are happy and used to signing NDAs if you feel it appropriate.

8 brand characteristics Your logo should project those values and characteristics which you would like people to associate with the product/service you offer. Please try to choose a maximum of three from each column. Rural Tough Sophisticated Urban Gentle Unsophisticated Calm Serious Gobal Energetic Happy local Natural Mature Progressive High tech Childlike Conventional your service should appear... Please chose a maximum of two from below Very expensive Ultra modern Very traditional Quite expensive Quite modern Quite traditional Good value Neutral Contemporary

9 what is your primary message? This does not have to be just a verbal message. This is about how you want customers to feel each time they interact with your business. likely usage Where is your logo likely to be applied? This will give us a clear idea of the amount of cross media platforms you may use your logo on and help us design accordingly. Stationery Point of sale Websites Brochures Internal comms Merchandising Advertising Exhibitions Digital media Packaging Clothing Promotions Signage Tv Vehicles launch collateral Which of the above items will you need for your brand launch?

10 existing concerns Is there anything in place which we should be aware of? Identity of parent company/authority Colours of existing vans, uniforms, interior design schemes Existing website or format of shop signs identities you admire? Which have some relevance to your own product/service? Please provide www addresses if possible - this gives us a good idea of types of design / website etc that you like and may have some bearing on design style identities you dislike? Which may or may not have any relevance to your own product/service? Please provide www addresses if possible - this gives us a good idea of types of design / website etc that you really can t stand so we can avoid any design cues.

11 market research Do you have any existing market research about your ideal client or your product/business that you can share with us? We are happy and used to signing NDAs if you feel it appropriate. do s and don ts? We won t use comic sans! But need to know if there is anything else (colours, existing branding) we need to avoid? deadlines? If your product launch date is on the horizon let us know so we can ensure we have plenty of time to produce the perfect brand.

12 thank you No one like form filling so we do really appreciate your time This form will give us a focused design direction and enable us to produce a better product and in return a better ROI for your business. By completing this form you are simply starting the ball rolling. This is a document designed for discussion and research and you are under no obligation to take this process forwards at this stage. Please kindly return your completed questionnaire via post or contact details If you have any queries about this questionnaire you can the studio or pick up the phone and we will do our best to help you out. Contact details for Stonefern Design Ltd West Gate House, West St. Midhurst, GU29 9NQ studio@stonefern.com boring legal stuff Reproduction in full or part, of this material is not allowed without written consent of Stonefern Design Ltd UK Reg Stonefern retains copyright on this document unless otherwise agreed with the client in writing prior to release. See website for full terms and conditions -

13 STONEFERN.COM CELEBRATING 10 YEARS OF DESIGN