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Transcription

1 Opportunities with the with the fsb 2015

2 Opportunities with the FSB 2015 Opportunities with the FSB 2015 Introduction The FSB (Federation of Small Businesses) is the UK s leading business organisation, with around 200,000* members, in 188 branches, covering the length and breadth of the UK. This not-for-profit, non-political, member-led organisation has been supporting, protecting and furthering the interests of the UK s small business owners, directors and self employed, since As part of the FSB s excellent proposition, we are able to provide our members with the very best support, advice and specially negotiated deals, as well as making Government listen to and act upon the issues that affect you and your businesses. All of this ensures our members find it as easy as possible to do what they do best, running their business! Contents Introduction 2 Becoming an Official Service Provider 3-4 Offering a product or service to FSB Members 3 Member Services selection criteria 4 Sponsorship Opportunities 5-6 Exhibiting at FSB Events 7-8 Advertising in the FSB s Publications 9-10 First Voice 9 Regional Voice 10 Becoming an Affiliate Partner 11 Other methods of reaching FSB Members 12 Other regional involvement 12 Direct marketing 12 Pricing Matrix 13 Next Steps and Contact Details ,000 * members, in 33 regions with 188 branches, since

3 Becoming an Official Service Provider Offering a product or service to members Through our comprehensive partner network, members have access to a wide range of business services, which are continually reviewed for relevance and suitability. These include a legal and tax protection insurance scheme, an around the clock legal advice helpline, health and safety and HR online support, as well as pension planning, including FSB an auto enrolment solution, vehicle services, business banking and other products and services specifically designed to help our members to grow their business and save money. We are constantly looking to further invest in relevant products and services, increasing our current offering in addition to adding new products and services to complement our existing offering to new and existing members. Becoming an Official Service Provider Member Services selection criteria The following selection criteria guide is used by us when considering which benefits and services to make available to our members. Business Benefit Benefits and services introduced must provide benefits that assist members in the management of their businesses e.g. not be a consumer benefit. Appropriate Service Benefits and services introduced are selected to avoid any potential embarrassment in terms of campaigning and lobbying. UK-wide Delivery The members must be able to access the benefits or services throughout the UK, and the provider itself to have the capacity to service a potential customer base of around 200,000* members. Commercial Advantage There must be a commercial advantage to membership in the form of benefits and services available. Ideally, benefits are exclusive to FSB, though as minimum the propositions must be better than members can obtain through the most commonly used channels. Revenue Stream The services offered to the members generate a revenue stream for the FSB. This supports the activities of the organisation as well as enabling us to minimise subscription increases. Promotional Support Service Providers selected to provide benefits and services to members must contribute to the promotion of their proposition. 3. White labelling/co-branding The Service Providers selected must be willing to promote the Products and Services in a white labelled or co-branded format (subject to regulatory restrictions). Please review this carefully before submitting your proposal. 4.

4 Sponsorship Opportunities Sponsorship Opportunities There are a variety of different ways that businesses can become official sponsors of events, or partners in initiatives that we provide for our members. As an organisation that exists to support and promote the interests of small businesses, the FSB delivers a wide variety of events. Many of these are designed to encourage members across the country to work together, by sharing their experiences, knowledge and skills. This is achieved through a network of regional committees covering the length and breadth of the UK. For a full list of FSB regions and the areas they cover, please visit: We can help to tailor a package of activities and initiatives that meet your aims and objectives, for example we are able to offer major contracts such as headline sponsorship of our national Business Awards, priced at approximately 150,000, or sponsorship of a specific awards category priced at approximately 13,000, sponsorship of an awards area or a corporate table at the awards gala presentation. From the total and exclusive sponsorship of an event or campaign, to being an associate partner or supporter, the FSB is interested in working with you to agree a level of involvement that meets the objectives of all parties. At a Branch and Regional level, there are opportunities to support and sponsor a wide range of activities including: Networking breakfasts Local business awards Festivals and county shows AGMs (Annual General Meetings) Social, cultural and sporting events At a National level, businesses can also become involved in: Campaigns and lobbying National Business Awards Networking opportunities Small Business Expo hosted by the FSB Themed business and social occasions Roadshows Covering the UK from the islands of Scotland... Winners of the 2014 National Business Awards, Lanwarne Landscapes Ltd, with keynote speaker, Innocent Drinks Founder, Richard Reed. If you would like to become involved with the FSB through the sponsorship of key events and campaigns at both national and regional level, please fsbevents@fsb.org.uk with a brief outline of the kind of sponsorship you would be interested in and one of the team will be in touch to the tip of Cornwall 6.

5 Exhibition Opportunities FSB Small Business Expo Each year the FSB hosts the annual national Small Business Expo, which is one of the leading events for UK business owners. Opening its doors to more than 700 members, attracting over 1,000 exhibition visitors each year, the Expo is a hive of activity, offering visitors and members networking breakfasts, extensive programme of topical business seminars. Exhibition Opportunities Small Business Expo If you are searching for ways to make your marketing budget stretch even further, we also have a selection of Expo sponsorship packages, with varying costs, ranging from main sponsor, partners, supporters and associate sponsors, through to drinks receptions, dinners, entertainment, refreshment stations, sponsored lunches, programmes and apps, seminars, digital and social media communications, plus delegate gifts and giveaways. In addition to keynote speeches, presentations from well-known business and industry figures making the Expo a must-attend event in the SME calendar. Prices start from as little as VAT for the 1,800+ three days There are discounts available for companies wanting to be part of the event, with typical space at the Expo offered on a shell scheme basis, with the average size of stand being 3m x 2m, together with a range of options, including marketing and promotion packages. 7. Regional Events The FSB has a national network of over 30 regions, each of which has a number of branches in that area. Every one of those branches and regions delivers an active calendar of events to bring FSB members and non-members together, including networking breakfasts, talks and presentations for which there would be a sponsorship fee of approximately 500 per event. If you are looking for ways to reach new businesses, customers and clients in a particular location, participating at one or more of the FSB s regional events is an excellent route to achieving this. 8.

6 Advertising in the FSB s Publications First Voice Advertising in the FSB s Publications Regional Voice First Voice is an essential read for small business owners published by the FSB. The 68-page, flagship magazine of the FSB is mailed six times a year to the FSB s member base of small business owners throughout the UK. It contains must read material including changes in Government legislation, information relating to new directives from Brussels, issues being raised by the FSB and the success of our members. First Voice carries the highest ABC audited circulation in the British business to business publishing sector and is the perfect medium for a company looking to promote their goods and services to SMEs. The strength of advertising in First Voice is enhanced by the fact that the publication is sent directly to the business owner, enabling your message to directly reach your target audience. All editions of First Voice are uploaded onto the FSB s website and can be accessed via desktop computer, laptop, tablets or smartphones. Each of the FSB s regions has a 14 page, full colour, magazine containing local news, business information and contacts. The magazine, produced six times a year, is mailed out to the members. The local information contained within Regional Voice makes it a unique source of business news and networking on a Regional level, similar to a local newspaper but the advertising rates are offered at a fraction of the cost. There is also the added benefit that the publication is delivered exclusively to local business owners, providing a real alternative for targeted business advertising. All editions of Regional Voice are uploaded onto the FSB s website and can be accessed via desktop computer, laptop, tablets or smartphones. Page rates range from just VAT for an eighth of a page. Pages start from just 1,950 + VAT for a quarter page and inserts (up to 10grams) at just 35 per 1,

7 Becoming an Affiliate Partner Becoming an FSB member is an attractive proposition to most of the UK s small business owners, directors and self employed the fees are modest and FSB membership makes it easy for them to access a range of financial benefits that more than outweigh the cost of membership. We are keen to promote membership through affiliate partners, especially those who also work with small businesses and the self employed. This could be wholesalers and distributors, professional service organisations, to other trade associations, media companies and a variety of other industries that could benefit the FSB s diverse, UK-wide member base. Other methods of reaching our Members Regional Roadshows The FSB hosts a series of UK-wide business road-shows, which are designed to foster relationships with local businesses. These road-shows encourage local businesses to come along to a venue near them to discuss the latest issues affecting their business, hear about the FSB s latest work, as well as to network with other local and national companies and to find ways of developing and growing their businesses. You can become involved as a non-member, as well as finding out more information about joining the FSB. Offering your existing and potential customers preferential rates to join the UK s leading business organisation may in-turn enhance your own proposition. Direct Marketing Alternatively, you may wish to receive a commission for facilitating such access, or discuss how you can reach our member base, as part of a wider initiative to work together. 11. There are opportunities to contact the FSB s member base through a variety of direct marketing activity, ranging from one-off campaigns, or longer term arrangements. Please review the Member Services selection criteria before submitting your proposal for direct marketing activity. 12.

8 Pricing Matrix Sponsorship* Price Headline Sponsorship of the FSB s National Business Awards 150,000 Secondary Sponsorship of FSB s National Business Awards 50,000 FSB national Business Awards Category Sponsorship 13,000 FSB national Business Awards Table Sponsorship 1,100 FSB national Business Awards Table(s) of 10 Guests FSB national Business Awards Individual tickets 220 Marketing Campaign Sponsorship 6,000 Bespoke Packages at FSB National Business Awards Event and Exhibition* The most high profile and exclusive Exhibition and Sponsorship opportunities available at the FSB s National Conference and Small Business Expo. Position your company as a strategic service and solution provider for the FSB community. Gain direct access to pre-qualified, hand-picked and personally invited members in attendance at the event. Exhibiting at the FSB s National Conference and Small Business Expo with a 6sqm shell scheme stand with furniture, power and 3 delegate passes Exhibiting at the FSB s National Conference and Small Business Expo with a space only stand 2,000 per table Contact the Events Team 50, ,000 1,800 Sponsorship of Regional Events 500 Speaking slot at the FSB s National Conference and Small Business Expo Inclusion of promotional literature in the delegate bag FSB s National Conference and Small Business Expo 270 per sqm 11, Delegate Gifts and Giveaways 1,000 to 10,000 Bespoke Marketing Packages at FSB s National Conference and Small Business Expo Publication Advertising Contact the Events Team First Voice quarter page 1,950 First Voice half page 3,750 Next Steps and Contact Details Prospective Providers Become a provider of products and services Become an affiliate partner Explore long term, or one-off direct marketing opportunities Please review the criteria on page four carefully, which offers a practical guide for those prospective providers of benefits and services for FSB members, then your proposal in as much detail as possible to: proposal@fsb.org.uk Advertise in our Publications To take advertising in our publications, or want further information on our publications Speak to our colleagues at Redactive by calling: or cm@redactive.co.uk Events Become closely involved with the FSB, through the sponsorship of various national and local events Enquire about exhibiting at FSB national and regional events Enquire about other regional involvement Contact the FSB s Corporate Events and Sponsorship by sending your enquiry to: fsbevents@fsb.org.uk First Voice full page 5,500 First Voice full double page 9,250 First Voice inserts (up to 10gramms) 35 per 1,000 Regional Voice half page 475 Regional Voice full page 950 Regional Voice double page 1,800 * Sponsorship and Events prices are approximate and individually tailored sponsorship packages can be created by speaking to the Events and Sponsorship team. ** All prices exclude VAT Thank you for your interest in becoming involved with the FSB. We look forward to working with you. *Membership figure quoted as of January

9 Federation of Small Businesses, Sir Frank Whittle Way, Blackpool, Lancashire, FY4 2FE VAT No P: E: