THE IMPORTANCE OF BRANDING YOUR BUSINESS

Transcription

1 THE IMPORTANCE OF BRANDING YOUR BUSINESS VOLUME ONE

2 Congratulations! You started your own business! Whether this is just happened or you have been running your business for some time now, this is a huge accomplishment. Now comes the next big step: Branding. Properly branding your business is extremely important. There are hundreds of reasons why it is important, however, we wanted to break down the top 5 reasons why branding is the bread and butter of your business. Before we get to the nitty gritty of it all, let us explain what branding is. There is a huge misconception that your branding is just your logo. That is absolutely wrong! When thinking about your branding you want to think about the big picture and that includes your customer experience. Without going into too much detail right off the bat, your brand is the manner in which your customer perceives you. It is important for you as a business owner to know how you want your customer to perceive you and then work towards achieving that through a strategic plan. This is not something that just happens overnight. Now that you understand what branding is, let s go through why it is important to have proper branding. 2

3 1YOUR BRANDING SETS YOU APART FROM THE COMPETITION Think of it this way. How many restaurants are there out there? Tons right? However, how many restaurants are memorable? A much smaller number. I can t tell you how many times we ve walked by a restaurant and barely noticed it was there. However, there are certain restaurants that you just walk by and people want to go in and try it without even knowing what s on the menu. The reason for that? The branding! If a restaurant is branded correctly, a client will walk by and from just the look of the place will know weather a restaurant is going to be really great or not. It is hard enough to get business through the door, so why not make it easier on yourself. Create that look that will have people just lining up to get in! 2 A GREAT BRAND LEADS TO CUSTOMER EXPECTATIONS This point and the first one really go hand in hand. In a customer gets the sense of a luxury experience from your branding, they ll expect that experience once they come in to do business with you. It is important for you to determine how you want your customers to feel when you service them. How you want them to feel is what your branding should convey. YOUR BRAND PROMOTES RECOGNITION This is the ultimate goal that many business owners want to achieve: Brand Recognition. That moment when customers can just look at one of your pieces or walk into a location and know you are there. There are a number of brands that achieve this so well. Think of Louis Vuitton. That signature checkered pattern on their purses gives them brand recognition. Or even Louboutin. No women can walk in a pair of stilettos with a red sole and people around them not know that they are wearing a pair of Louboutins. There is even such a thing as Scent Branding. People will literally spray their location with a particular scent so when people smell that scent afterwards they associate it to a particular business. 3 3

4 4 YOUR BRAND PROVIDES DIRECTION FOR YOUR STAFF Your brand is the easiest way for your staff to understand and know how they should behave, dress, address customers, etc., without any sort of training being done. Your branding also helps your narrow done applicants for a job within your business without you even having to filter through cover letters and resumes. If your business invokes a tone of luxury, your staff won t show up wearing cropped tops and ripped jeans to work. If your business invokes a laid back and relaxing vibe, you won t have your staff dressing up in power suits to work. Your branding does the hard work for you! YOUR BRANDING PROVIDES THE VALUE OF YOUR BUSINESS There is a great quote that exists by Philip Kotler that states: The art of marketing is the art of Brand Building. If you are not a brand, you are a commodity. The price is everything and the low-cost producer is the only winner. This couldn t ring more true. There are so many businesses doing what you are doing. However, a proper brand will set you apart and really will allow you to easily dictate what you want to charge (even if it s more than your competition) and still come out on top. There are so many purses that are just as good as brands such as Chanel & Louis Vuitton out there, but the reason those brands can charge so much for their products is 5because of their branding. People will pay for branding. So, now that you are packed with information, let us help you get started. Whether you are just starting out or looking to rebrand your business, let us help you set the tone you want your customers to feel when they do business with you. And branding doesn t just extend to business branding. Are you looking to brand yourself personally? As a blogger? We can take care of that too! Contact us today to find out more! 4

5 douknow 80 Bass Pro Mills Drive, Unit 13 Vaughan, Ontario L4K 5W Also, be sure to check out our Monthly Newsletters, where we take you through everything from what a Mood Board is, to how to achieve that perfect picture, to how to develop the perfect product. Keep a lookout on our social platform to know when the next newsletter is dropping. 5