Upping Your Marketing Efforts & Outcomes

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1 Upping Your Marketing Efforts & Outcomes Marketing = Growth. Yes, it s that simple.

2 Housekeeping What To Expect Today

3 The Value Party Shelby Fitzpatrick USTA Southern Director of Sales & Marketing College: Western Carolina University Marketing Experience: Media Promotions Consumer Behavior Favorite Pro Team: Atlanta Falcons Favorite Snack: Reese Pieces Favorite Tennis Memory: 1989 US Open watching Chris Evert play before she retired Garrett Mansfield USTA NC Promotions & Communications Coordinator College: Appalachian State University Marketing Experience: Social Media Campaigns Video Editing Favorite Pro Team: Carolina Panthers Favorite Snack: Popcorn Favorite Tennis Memory: 2016 PowerShares event in Winston-Salem Hope Tolley USTA NC Director Promotions College: University of NC at Greensboro & University of Maryland Marketing Experience: Community Connections Schools Favorite Pro Team: Washington Redskins Favorite Snack: Chips & Salsa Favorite Tennis Memory: Winning Southwest Sectionals in 2011 Alex Welch USTA GA Marketing Assistant College: Kennesaw State University Marketing Experience: Social Media Campaigns On-site events & Promotions Favorite Pro Team: Atlanta Falcons Favorite Snack: Goldfish Favorite Tennis Memory: Running the practice courts at the 2012 BB&T Atlanta Open

4 Today s Platforms Marketing Fundamentals Existing Resources Media & Social Media Local Promotion & Opportunities Town Hall Discussion

5 Marketing Fundamentals Product Price Target Consumer Place Promotion

6 Marketing Resources Use what you know to help you grow!

7 USTA State Marketing Staff Who Are They? How Can They Help?

8 Community Tennis Associations Funding? Resources? Advice? Training? Promotional Materials? You can have it all!!!

9 Community Tennis Associations NCTennis.com

10 CTA Websites

11 Facilities and Tennis Pros Perfect for Signs/Posters Calls to Action Incentives Interaction Information

12 Local League Coordinators Perfect for Regionalized Marketing Competitive Tennis (Both Junior & Adult) Rules and Regulations Tournament Info. Help & Advice

13 USTA E-newsletter Monthly Exposure to USTA Members News & Events from around the State Linked to your Website

14 USTA E-newsletter

15 USTA Resource Site WHAT? Videos Customizable Print Online Course Lesson Plans Posters And more! WHY? To help you Learn Promote Teach

16 Resources.usta.com

17 Media Resources Traditional & Social

18 Benefits of Social Media To inform To entertain To engage To capture your audience s attention

19 Questions to ask yourself Only we What makes YOU distinct Why do your programs work? Where is the content coming from? Source of social media fuel

20 Expectations For Social Media Are they Realistic? Achievable? Focused? Measurable?

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22 Picture Perfect

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26 Traditional Media Don t be afraid to reach out Research Fit Find your tennis ambassadors who can make connections Media folks always love free food Keep in touch

27 Local Promotion & Opportunities

28 How do I promote locally? Start with the goal in mind ID and understand your target market ID and understand your opportunities

29 Achieve Your Goal What is success? How will know if you succeeded? How will you measure success?

30 Knowing the Target Market Who do you need to target? Where are they? What do they value? What s in it for them?

31 Examples of Local Opportunities Health Fairs Run/Triathlon Events Festivals County/Local Fairs School Events Park & Rec Events Local Hospital Professional/College Sporting Events

32 Session Recap Identify & Use Current Resources Try Something New Always include a call to action

33 Town Hall Questions?

34 Join Us 11:30a Selling Our Sport: Creative Marketing Techniques