Purpose Promise Vision + =

Transcription

1 Topline Media Kit 2018

2 Purpose Promise Vision Shortlist Media creates content the Met Set is proud to enjoy + = We build brands AND inspire action THE content partner for brands talking to the Met Set

3 Who are the Met Set?

4 Anxious, ambitious, caring, pleasure-seeking, hardworking, yoga-loving, cocktail-drinking (and almost certainly yearning for a good night s sleep), the Met Set are a very specific set of people. They re the liberal urban elite, and arguably the most influential demographic in Britain today. Their politics are staunchly and passionately international, their relationships strive for relaxed equality, and their tastes in TV and music are uncompromisingly eclectic. The Flat White Warriors of the City Above all, they are looking for meaning. This generation values friendship and personal development over wealth. They are powerful consumers, but consumers with heart.

5 Family, our agency for The Met Set, will create meaningful content for your brand that inspires action

6 What is Family? Family inspire the Met Set audience to act through creative and effective partnerships via our portfolio of brands and platforms and beyond. Family is a true collaboration of writers, designers, strategists and cultural influencers that come together to build the right story for your brand. Our content creators are immersed in the cultural zeitgeist of the young professional urban audience, and they have a deep understanding of the storytelling that inspires them to act.

7 Stylist is an advocate for women who are defining a very modern take on feminism. Our readers are the country s finest professional women who are time-poor but thought-rich; they demand the best out of life. But they are also searching for meaning and connectivity.

8 For those navigating the opportunities, contradictions and challenges of modern masculinity. Our readers are busy men building their careers and relationships and they are looking for ways to optimise their time and their considerable buying power. ShortList is the funny, feminist well informed, well-dressed friend every metropolitan man needs.

9 The influencer who understands women seeking everyday adventures. From books to bars, new brands and moodboosting buys, they want resources for joyful living. Emerald Street offers a tried-and-tested treat, an indulgent insider tip, from your funniest friend.

10 Influencing a generation of men looking for extraordinary things to wear, see, eat and drink. From burgers to books and games to greens, they want ammo for modern living. Mr Hyde offers the banter and the warm sarcasm of your truly witty mate: the one who s been there and done it all.

11 Experiences For The Met Set Our team of 24 combine creative and logistical skills to produce memorable experiences that the Met Set love to share. We build around 25 partner events each year, ranging from secret gigs to business networking. We also have a calendar of sell-out brand events, with Stylist Live, our festival of inspiration for 21,000 women, being the jewel in our crown. We can confidently say that when it comes to Met Set experiences, we ve got it nailed.

12 Videos worth sharing Our policy is to make a meaningful connection with the Met Set. If it s not funny, informative or emotional, and doesn t express a strongly held opinion, we don t make it. A 10-year study of our Met Set audience has given us the insight into exactly what video content they want to engage with. We deliver 15 million monthly video views through our own brands and partnership content.

13 Let s Talk Tarun.Naipaul@shortlist.com Head of Investment Georgina.Holt@shortlist.com Group Publishing Director Sam.Bird@shortlist.com Executive Director, Family Family@shortlist.com General Enquiries

14 Thank You

15 Rates: Print Inside front cover DPS 53,875 Inside front cover 26,940 1st DPS 49,675 SP facing Ed s/toc 24,840 DPS pre-edit 46,685 1st right-hand page 23,340 1st left-hand page 22,775 SP specified site 21,740 DPS specified site 43,470 SP ROM 20,700 DPS ROM 41,395 Inside Back Cover 24,835 Outside Back Cover 29,600 Cover wrap 106,620 Advertorial +40% display Production POA Bound-in insert POA Paper technology POA Inside front cover DPS 62,878 Inside front cover 31,439 1st DPS 58,040 Full page facing ed s letter/contents 29,020 DPS pre-edit 54,544 1st right-hand page 27,272 1st left-hand page 26,541 Full page specified site 25,392 DPS specified site 50,784 Full page ROM 24,182 DPS ROM 48,364 Inside Back cover 29,020 Outside back cover 35,309 Cover wrap 118,583 Advertorial +40 per cent display

16 Rates: Online Cost per thousand 970x x x page take-over (skins, 970x x600) Interscroller Pre-roll inread channel targeting 10% premium audience targeting

17 Rates: Daily Adventures Content Total Investment includes production Editorial Sponsorship (100% SOV) 33,700 + Listicle/ Feature 8,170 Advance Feature 10,970 Partnership 18,300 Competition/ Offer 3,300 Content Total Investment includes production Editorial Sponsorship (100% SOV) 27,260 + Listicle/ Feature 7,750 Advance Feature 10,970 Partnership 13,960 Competition/ Offer 3,300 Display (assets to be provided) Single display unit 4,200 Display takeover (Ad 1, Ad2, Ad 3) 12,600 Display (assets to be provided) Single display unit 2,800 Display takeover (Ad 1, Ad2, Ad 3) 8,400