CUSTOM MEDIA. Content that Highlights Your Thought Leadership and Solutions

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1 CUSTOM MEDIA Content that Highlights Your Thought Leadership and Solutions

2 Content attracts attention for your solutions and generates leads Let us help you tell your story, then share it with the state and local government and education leaders you want to reach. Instead of developing content yourself, take advantage of our knowledge, award-winning editorial and market expertise. Build your content library with a compelling piece written and produced by our expert researchers, market analysts, editors and designers. Our custom media solutions give you: End-to-end project management, writing and design services Distribution and lead-generation programs to get in front of key decision makers Thought leadership with third-party credibility We were all very impressed with your ability to capture our input and effectively and concisely translate it into these two pieces. This is one of the easiest projects I have done and given the quick turnaround we had to work with makes me even more impressed! Kudos to you and your team. Senior Field Marketing Manager, NetApp 2 marketing@erepublic.com /

3 RESEARCH COLLABORATION 1/4 RESEARCH IS GOING GLOBAL. OF ALL SCIENTIFIC PAPERS NOW HAVE CO-AUTHORS Engage more government and education FROM TWO OR MORE COUNTRIES. decision makers with your content 1 GLOBAL RESEARCH AND DEVELOPMENT BUDGETS HAVE MORE THAN DOUBLED IN THE PAST 15 YEARS. 2 UNIVERSITY RESEARCHERS INCREASINGLY NEED AND SHAREmedia DATA AROUND THE WORLD. TO COLLABORATE We provide custom media services across print and web platforms, managing projects from content development to design, production and distribution. 34 COUNTRIES SCIENTISTS FROM You drive the content: Thought Leadership Case Studies Demonstrate how your company s solutions or technologies perform a task or solve a problem, supported by customer testimonials. Custom Q&A Share your subject-matter expert s knowledge on a topic of your choice. Handbooks Give government and education leaders a best practices roadmap for effectively managing or implementing a solution or strategy. We create the content for you: Another way to share the content you produce with us is online and you can generate leads! Our online offerings include web display advertising, newsletters, asset hosting, Channel Sponsorships, Social Hubs and social media services. Please see our Online brochure: Custom Infographics HOT! TERABYTES. Explain complex information or highlight data in an ARE USING DATA GENERATED BY THE LARGE HADRON COLLIDER TO STUDY THE SMALLEST KNOWN PARTICLES. easily consumable graphic visual we develop for you to use in any custom materials or online. INVESTING NOW POSITIONS UNIVERSITIES FOR THE FUTURE INSTITUTIONS INVESTING IN I.T. INFRASTRUCTURE OFTEN RECEIVE MORE FUNDING AND CREATE A POSITIVE ECONOMIC IMPACT. THE U.S. AND CANADA INVEST IN 2013, THE NATIONAL SCIENCE FOUNDATION $453 BILLION PROVIDED MORE THAN ANNUALLY $5.3 BILLION IN FUNDING TO COLLEGES, UNIVERSITIES AND ACADEMIC CONSORTIA. IN RESEARCH AND DEVELOPMENT. 3 White Papers and Issue Briefs Clarify complex topics from an independent perspective to help government and education decision makers overcome challenges. Annual Thought Leadership Paper The paper for 2016 is Everything-as-a-Service: How the unbundling of technology will impact the future of state and local government. Participate in a unique leadership opportunity by underwriting this high profile exploration of one of the year s top technology trends. Ask your sales representative about the success of this yearlong program. THE 1,000 GENOMES PROJECT COMPRISES OVER 2,500 WORLDWIDE DNA SAMPLES WITH A TOTAL DATASET SIZE OF 4 AFTER INVESTING IN RESEARCH INFRASTRUCTURE, THE UNIVERSITY OF FLORIDA RECEIVED AN $8.5 MILLION GRANT FOR ITS 5-YEAR PROJECT TO STUDY 5 COMPRESSIBLE MULTIPHASE TURBULENT FLOW. THE UNIVERSITY OF TEXAS AT AUSTIN S RESEARCH FUNDING HELPS EXPAND THE TEXAS ECONOMY BY $2. 8 BILLION ANNUALLY AND CREATES MORE THAN 16,000 JOBS. 6 WHEN THE STATE OF OHIO INVESTED $1.5 BILLION IN RESEARCH, IT REALIZED $6.6 BILLION IN LEVERAGED FUNDING, AND ADDED 80,000 JOBS AND 701 COMPANIES. 7 Custom Lead Gen Polls POWER THROUGH ROADBLOCKS TO RESEARCH COLLABORATION Generate guaranteed leads with an online survey targeted to government or education executives. DATA IS EXPLODING AND I.T. INFRASTRUCTURE CAN BECOME A BOTTLENECK TO COLLABORATION AND INNOVATION. 15 THE LARGE HADRON COLLIDER PRODUCES APPROXIMATELY More details to follow. PETABYTES OF DATA ANNUALLY OR ENOUGH TO FILL MORE THAN 1.7 MILLION DUAL-LAYERED DVDs. TIME TO TRANSFER A GENOMIC FILE ACROSS THE GLOBE: PUBLIC INTERNET = 26 AIRPLANE = 17 HOURS erepublic.com/mediakit HOURS 3

4 Show how your solutions solve problems Thought Leadership Case Studies Typically produced in a 2- to 4-page format, Thought Leadership Case Studies illustrate the successful implementation of a product or service. These papers educate prospects on the value your company brings to the government or education market. We can develop a Case Study for you written in one of two ways: Non-Promotional Content Tone: Written from a non-promotional angle to demonstrate how public agencies use a solution to perform a task or solve a problem. Our custom content team will work with you to identify an appropriate issue or challenge and the customers you would like to interview. Strong Promotional Tone: Advertorial-driven case studies also show how public agencies use a solution to perform a task or solve a problem with an objective to advertise a company s solution and expertise. This type of a case study is often supported by customer interviews and endorsement quotes. Benefits: Showcase your expertise: With a Thought Leadership Case Study, you can invite your best customers to talk about how your solutions helped solve their problems. Turnkey project management: We ll manage the entire process, including securing all consent and release forms from your public-sector customers. Content/design: You approve all content, design and branding. Visibility: Post your piece on one of our sites and get exposure with the audience you want to reach. Sales support: Distribute copies as an event leave-behind and business development tool. Third-party credibility: Co-branding with us will help build credibility for your products because of the trust we ve developed with state and local government and education leaders since Lead Generation Option We can host and gate your Case Study on one of our websites and drive engaged site visitors to register and download it. Note: Lead generation support for Case Studies is subject to Publisher approval. Collaborating with Government Technology is not only a pleasure, but extremely effective. Their quality custom content development is hard to beat. Marketing Programs Manager, State, Local & Education, Symantec 4 marketing@erepublic.com /

5 Share your expertise & capture leads Custom Q&A A Custom Q&A is a sponsor-driven content piece that shares your subject-matter expert s knowledge on a topic of your choice. One of the market experts on our Custom Publications team will interview your thought leader to create a piece that speaks to the interests of state and local government and/or education leaders in the market sector(s) you want to target. We will create questions and advise on content that best positions your company s strengths and value for government or education leaders. Your Custom 1- or 2-page Q&A will get full-page placement in one of our publications or Special Reports. Benefits: Showcase your knowledge: Highlight your subject-matter expertise on a particular topic. Third-party credibility: Co-branding with us will help build credibility for your position because of the trust we ve developed with government and education leaders. Sales support: This Q&A one-page or twopage format works well as creative in publications or stand-alone collateral for your own marketing and event campaigns. Content/Design: You approve all content, design and branding.... The collaboration for our How-To Guide for IT Security in Government was excellent, from project management, writing, design, and response. We have decided to execute a follow-up program based upon its success. Marketing Programs Manager; State, Local & Education; Symantec Handbooks Surveys show that public-sector executives are starved for training-driven information on key topic areas and how-to support is critically needed. Our 24- to 36-page, 6x9-inch full-color Handbooks position your subject-matter expertise with a current trending topic or offer a how-to roadmap based on best practices in an area or for a specific issue. Each Handbook helps government or education leaders navigate key initiatives, implement best practices, develop a business case and measure success. Outreach Campaign Our customized outreach campaign is designed to generate hundreds of leads from public-sector downloads of your Handbook. Online registration page designed and hosted to capture leads. Publisher direct mail (up to 250 names) to select public-sector executives in our subscriber databases, accompanied by a personalized letter. Publisher (7,500 outreach) to state and local government, government IT, public safety or education leaders in our databases. Custom-designed print ad promoted in one issue of one of our targeted publications, plus additional print ads as space allows. Shared custom online advertising unit linked to registration page for 3 months. newsletter sponsorships across multiple titles and topical focuses (6 total). Extra Handbook copies shipped directly to your office. Event distribution at up to 5 of the events your company sponsors per year. erepublic.com/mediakit 5

6 Build your credibility with third-party publications White Papers and Issue Briefs bring fresh perspective to a subject. White Papers Our White Papers are written by experts from the government, technology and education fields. These 8-page papers introduce the specific value and benefits of a topic from a third-party perspective. By providing unbiased information and analysis, White Papers make it easy for you to: Educate your potential customers before they talk to a salesperson. Reach a targeted audience through our print and online distribution channels. Generate new leads through online hosting for 12 full months. Establish your company as a thought leader in the government and education markets. Issue Briefs Issue Briefs are 2- or 4-page concise papers on a current topic. Written by our market experts, they give the reader a simple explanation of trending issues from an independent perspective and answer a few key questions: What is the issue? Why now? Who is currently exploring this? Why is it important? What are the benefits? Where can I find out more? It was a pleasure to work with the folks at the Center for Digital Education. The final product that was produced was professional and impressive to our end users. It helped that they brought their expertise in the education market to our project. Director of Marketing & Communications, Verizon 6 marketing@erepublic.com /

7 Annual Thought Leadership Paper Demonstrate your leadership in the government IT market with this unique opportunity. The Annual Thought Leadership Paper for 2016 is Everything-as-a-Service: How the unbundling of technology will impact the future of state and local government. It will explore the unbundling of networks and servers as government-owned-andoperated infrastructure, present the opportunities that lie ahead, and analyze the potential roadblocks through interviews with public officials and subject-matter experts from around the country. Sponsors can underwrite this paper to help start this vital conversation. Researched and produced by the Center for Digital Government, the Annual Thought Leadership Paper serves as the anchor of discussion at multiple events throughout the year. Companies have a strategic opportunity to demonstrate their expertise by underwriting this relevant and timely research report. Download our 2015 Annual Thought Leadership Paper at govtech.com/library Communicate complex information in an easily consumable visual Custom Infographics Information graphics (infographics) help companies showcase complex information or highlight data in a clear graphic visual. Our custom design team can create a graphic for you based on a specific topic or research survey data set. This graphic can be used in print materials, presentations, or online to target a specific audience. RETHINKING & REDEFINING egovernment HAS EVOLVED from websites to delivering early core online services like driver s license renewals to now breaking new ground in transactional services, social media, mobility and security. It has morphed into something broader, more pervasive and far more flexible than the original concept and it continues to evolve based on rapidly changing citizen and business needs. egovernment today is fundamentally about delivering citizen and business services securely to any mobile device and making these services more accessible to the people who need them. There are many behind the scenes dimensions that make egovernment operate efficiently and successfully but it all starts with the three foundational elements of security, mobility and transactional services. Understanding these three key tenets of egovernment will form a powerful and robust framework to lead government agencies confidently into the future. SECURITY Protecting the information, identities and payment transactions of users while maintaining compliance with payment card industry standards. CITIZENS IT STARTED HERE: egovernment Unanimous sentiment: Prefer to interact with state government online. Basic information online and some core online services such as driver s license renewals. 91% TODAY: Innovative transactional services, mobile apps, social media, and interactive and responsive websites. MOBILITY Online services are secure and safe 88% 50% Online services are easy to use Comfortable using mobile devices for online transactions GOVERNMENT EXECUTIVES BUSINESSES Unanimous sentiment: Prefer online as the primary communications channel. 96% Online services save time 92% 1. Mobile 2. Security 3. Multichannel customer service THE THE egovernment KEY COMPONENTS TRANSACTIONAL SERVICES Completing end-to-end transactions with government through selfservice platforms and providing a variety of secure payment options. Essential Elements of Successful egovernment Maintenance/ Enhancements Technical Infrastructure Content Management User Engagement Design DRIVERS Customer Service Sustainable Funding Staffing Promotion Market Research Training/Education Governance SOURCES: 2013 egovernment Perception Study: Center for Digital Government; 2013 Business Satisfaction Study: University of Utah Generate leads by polling a targeted government or education audience through an online survey. We regularly poll our highly targeted audience of public-sector executives through web-based surveys to understand their most pressing needs, purchasing habits and procurement procedures. Ask up to 5 questions and capture all the leads. Our Custom Lead Gen Polls include respondent contact information and a summary of findings. Individual question responses are available for an additional fee. Mission-critical components: egovernment makes it easier to do business in the state Delivering efficient government services that work seamlessly on any device. FOUNDATION Custom Lead Gen Polls Unanimous sentiment: egovernment needs to be expanded. 87% Online services are easy to use Generate guaranteed leads with an online survey targeted to public-sector leaders 2014 e.republic. All rights reserved. Why e.republic? We have the right connections. And we know the state and local government and education markets better than anyone. We make it easy for you to reach top policy, technology, public safety and education decision makers for a fraction of the time and cost it would take you to do it yourself. erepublic.com/mediakit 7

8 The nation s only media and research company focused exclusively on state and local government and education Media GOVERNING The States and Localities GOVERNMENT TECHNOLOGY Solutions for State and Local Government PUBLIC CIO Technology Leadership in the Public Sector EMERGENCY MANAGEMENT Strategy and Leadership In Critical Times CONTACT US erepublic.com/mediakit marketing@erepublic.com Research GOVERNING INSTITUTE Advances better government by improving performance and outcomes through research, decision support and executive education CENTER FOR DIGITAL GOVERNMENT A national research and advisory institute focused on technology policy and best practices in state and local government CENTER FOR DIGITAL EDUCATION A national research and advisory institute specializing in K-12 and higher education technology trends, policy and funding Market News INDUSTRY INSIDER erepublic.com/blog Provides state and local government and education market news for companies looking to grow their public-sector market share. Divisions of e.republic updated 4/26/16