BAKER TOTAL BRAND UNIVERSE 106,398 4,815 32,197 19,802 33,291 16,293 BRAND REPORT MAY British. SOCIAL MEDIA (based on figures as of

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1 OPINION Y PROJECT IN-STORE GLUTEN FREE Baker.co.uk May 2018 Baker.co.uk May 2018 TOTAL BRAND UNIVERSE 106,398 Is your business keeping pace with changing shopper demands? Spice up your bakes Adding some heat to sweet treats Marketing and branding: ensure your business stands out Discover which categories are driving the bake-off sector Small is beautiful: advice on making the most of limited retail space How manufacturers are boosting the health profile of free-from goods BRITISH MAGAZINE 4,815 Monthly magazine Average net circulation 4,815 SOCIAL MEDIA (based on figures as of ) 32,197 Baker Twitter followers 9,843 Facebook likes 2,262 National Cupcake Week Twitter followers 14,486 Facebook likes 5,606 WEBSITE AUDIENCE (Average unique visits per month) 33, ,291 FACE-TO-FACE 19,802 Baking Industry Awards Foodex Farm Shop & Deli Britains Best Loaf Competition Baker Xmas Stars NEWSLETTERS 16,293 Baker newsletter

2 MEDIA CHANNELS Baker.co.uk April 2018 COMMENT Is the call for a calorie reduction in baked goods the right move? Do us a f lavour Use taste and format to stand out from the crowd Y PROJECT The second of our series offers advice on choosing the right site Lowering the sugar content of cookies & biscuits to help meet health targets Labour concerns drive growing interest in bakery automation How Brexit and climate are influencing fruit, nuts & seeds costs MONTHLY MAGAZINE 4,815 average net circulation The market-leading fully requested and paid for print title serving the UK bakery sector. Our remit and reach includes plant bakeries, craft and artisan retail businesses, farm shops and garden centre chains, supermarket in-store counters, cake shops and coffee chains, wholesale and catering bakery suppliers, plus all allied equipment, ingredients and food to go companies. The magazine contains news, market data, bakery trends, inspiration and retail help, business profiles and new products. It is the conduit via which the professional UK baking industry communicates. Supplements on topic-specific content back the core offer. SOCIAL MEDIA 32,197 Baker is actively enagaged on Twitter, via Facebook to its responsive marketplace. Commentary, ideas and forward-thinking suggestions are all led by Baker s social networks. We understand our audience; what they are thinking, what they are doing, and what they are planning. And they trust our independent view. 33,291 average unique visitors per month Independent and trusted, britishbaker.co.uk delivers breaking news as it happens. For subscribers, valuable information is available including pricing data, the comprehensive annual market sizing document - The Bakery Market Report, category reports and company profiles. The site also features video interviews with leading industry figures in addition to coverage of forward-thinking conferences and exhibitions, as well as How To and recipe concepts to lead innovation within craft and artisan businesses. FACE-TO-FACE 19,802 The universe of the UK bakery sector s interest is encompassed by Baker s annual calendar of events and exhibitions. Each activity runs to reward and showcase professionalism and excellence and provide the total community with authoritative, independent and trusted mechanisms to demonstrate business integrity and product quality to their respective customer bases. The premier annual event for the UK bakery market is Baker s Baking Industry Awards that has been running for 31 years. We also run Britain s Best Loaf competition, Baker s Christmas Stars and the National Cupcake Week trade mark. NEWSLETTERS 16,293 opted-in subscribers The Baker newsletter is delivered three times a week to an audience that has opted in to their preferred news channel. The newsletters provide a summary snapshot of the leading news stories, product info, and activity from the UK bakery sector.

3 AWARDS NEW SERIES Baker.co.uk March 2018 ker.co.uk PRINT CIRCULATION BRITISH PRINT CIRCULATION FOR THE PERIOD JULY DECEMBER 2017 Average net circulation 4, % Rise of the ring masters How specialist stores are reshaping the doughnut market Why YOU should be entering the 2018 Baking Industry Awards Want to go it alone? We look at the first steps in opening your own bakery What s hot in patisserie and what trends you should be watching How do you select the best deck or rack oven for your business? Concentrates and improvers: adapting to today s bread market Analysis of the issue cover dated June 2017 Total Percentage UK OS Paid Subscriptions 1, % 1, Controlled Circulation 3, % 3,506 0 Non-controlled Free Circulation % 23 0 TOTAL CIRCULATION % 4, % 15.21% CONTROLLED CIRCULATION - 100% REQUESTED Terms of control: directors, managers, buyers and purchasers with purchasing authority or other individuals within the bread, cakes, biscuits, frozen food, snack food, pastry, grain, cocoa, chocolate, sugar, coffee and tea manufacturing/ processing sectors; sandwich/ coffee shops/ farm shops; confectioners and chocolatiers; delicatessens, forecourts, grocery, convenience and fast food retail outlets; brewery restaurant chains and hotel chains; distributors/ transport/ logistics companies; local authorities; public sector and garden centre chains. Individuals within wholesale and restaurant/ catering. And individuals within supermarket, convenience store and Co-operative head offices.

4 ON SITE AWARDS Baker.co.uk February 2018 Baker.co.uk February 2018 A fresh twist to Easter We take a look How one firm has Is your bakery Discover how to inside Harrods scooped the BIA targeting the vegan maintain your new Roastery and Celebration Cake market? If not, time mixers for optimum Bakery Hall crown several times to think again performance Why corn and vegetable flours are on-trend for breads this year - Desktop/Tablet TOTAL Active sessions 276,930 Unique visitors 19,775 Pageviews 50, Mobile TOTAL Active sessions 16,692 Unique visitors 13,519 Pageviews 21,053 TOTAL Active sessions 511 Unique visitors 472 Pageviews 1,194 SUBTOTAL UNIQUE VISITORS 33, ,519 19,775

5 LEGAL ON SITE Baker.co.uk January 2018 A change of heart? Taking a less traditional approach to Valentine s Day PUBLISHER S STATEMENT Could introduction Full steam ahead as How on-the-go Retarder provers: of new guidance Ole & Steen opens breakfast is a huge a look at the many bring an end to food at one of the UK s opportunity for benefits beyond label confusion? busiest rail stations Britain s bakers time efficiency The growing role of bread mixes in producing artisanstyle products The information contained in this publisher's statement has been reported honestly and accurately in accordance with the WRBM mission and values. Sonia Young Publisher Dated: 31 May 2018 BRITISH IS PUBLISHED BY: William Reed Business Media Ltd Broadfield Park, Crawley, West Sussex RH11 9RT Registered in England No VAT No CONTACTS: SALES MANAGER Matthew Bingham matthew.bingham@wrbm.com SENIOR SALES EXECUTIVE Sara Beswick sara.beswick@wrbm.com SENIOR CLASSIFIED EXECUTIVE Jo Brown joanne.brown@wrbm.com EDITOR Vince Bamford vince.bamford@wrbm.com