Points. April Launch of Traveloka Points Can be earned through flight / hotel / flight + hotel transactions

Transcription

1 Points

2 Points April 2017 Launch of Traveloka Points Can be earned through flight / hotel / flight + hotel transactions

3 Points July 2017 Launch of Traveloka Points Catalogue A channel for users to redeem their accumulated points Product restricted to internal products (flight / hotel / flight + hotel / attractions)

4 Points October 2017 Users of Traveloka Points have reached 3Mio users April 2018 Traveloka launched new version of Traveloka Point Catalogue with new merchants

5 Why Traveloka Points Tons of Visibility Wide Appeal Great Flexibility Placements for your brand on Traveloka platform with over 30 million+ Monthly Active User. Get additional traffic without huge additional cost! Points convertible to discounts and exciting offers on Indonesia s no. 1 travel app. Enjoy the flexibility to design your own offer to target different type of customers. You can also renew/refresh your deals every 3 months. Large Audience Pool Unbeatable Economics Millions of high value and loyal customers with Points for you to tap into. Get new customers by attract them to burn their Traveloka Points for your redeemable products.

6 Your brand will be featured in Traveloka platform and communication channel... Points catalogue page blast 6

7 ...as well as our digital marketing and external communication channel Social media influencers Traveloka on Instagram Press-release 7

8 Catalogue Interface Customer Journey *Illustration purpose only. Image layout might differ.

9 Catalogue Homepage Redeemed Voucher History Featured Coupons Offers featured here are those with high values Coupon Rewards Merchants are grouped into merchant type category. Users can choose based on desired category Traveloka Rewards Users can opt to exchange points with Traveloka products

10 Coupon Rewards Homepage Filtered by Category Popular Coupons Based on number of redemptions Merchant Page A simple copy of the offer and required points are displayed Placement of offers Based on smallest to biggest points

11 Offer Page (new offers will be added into the catalogue every Monday) Merchant s logo Things to know Basic knowledge on the merchant T&C Specific T&C of the offers How to Use & Location Specific step-by-step guide on how to redeem & location, example : input code during check-out / offline redemption Required Points to redeem

12 Users Online Merchant Redemption Flow Users to choose category of coupon Users to choose offer Users to read on details of offer and redeem A confirmation is required from users Users to swipe to view the unique code Once confirmed, redeemed coupon will be put in My Coupon inventory along with the expiry date

13 Users Offline Merchant Redemption Flow Users to choose Users to choose Users to read on category of offer details of offer coupon and redeem A confirmation is required from users Users / Confirmation that Coupon Merchants to coupon has been inventory will be confirm on usage used marked as used with dates Once confirmed, redeemed coupon will be put in My Coupon inventory (Offline coupons are to be swiped only at merchants)

14 Point Conversion Earn Burn Every 100 IDR Earning rate varies by products and payment methods. = 1 point (E.g. coupon worth 100,000 IDR equals to 1000 Traveloka points)

15 Merchant Requirements (all assets should be submitted before Friday of each week) Unique Digital Voucher Codes Minimum validity period : 3 Months Monthly Redemption Report Visual & Copy Assets in Bahasa and English (please refer to next slides for details)

16 Assets Required from Merchant Relevant Image Merchant s logo (refer to next slide) Offer title & Validity (35 char) Short description regarding the merchant (250 char) T&C of the offer Location to use (250 char) How to use (250 char) Unique Voucher Codes Refer to next slides for details (250 char) Merchant s Customer Service Number /

17 Image Required from Merchant 1. Shutterstock Image / Raw Image Image assets : 686x288 pixels, 32 bit, png/jpeg 2. Hi-Resolution Logo Logo : PNG/jpeg

18 T&C Points Required from Merchant T&C should include the following: Offer details Min. Transaction (if any) Min. App version (if any) Location to use (interface for online merchants) New user / all users Payment Method (if any) Coupon validity Coupon usage (combinability/repeatability) Other limitations Disclaimer clause

19 Thank you