constructible.trimble.com tradeservice.com

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1 Targeted Marketing for Construction Professionals constructible.trimble.com tradeservice.com

2 CONTENTS About Us page 3 Trade Service Overview page 4 Constructible Overview page 5 Advertising Options page 6-16 Pricing page Sales Contact page 19 constructible.trimble.com tradeservice.com 2

3 ABOUT US AUDIENCES Trimble MEP is committed to transforming the planning, design, construction and operation of buildings. Through offering end-to-end software and content solutions, Trimble MEP connects all stakeholders in the construction industry. Our media team is dedicated to helping elevate businesses and individuals by providing access to our audiences through our digital channels. Since 1931, Trade Service has served the product and pricing needs of the electrical industry. We work hand-in-hand with manufacturers to deliver your information in an accurate and concise format that enables both estimating and ERP systems to run smoothly and stay up-to-date. Informative resource hub dedicated to aiding knowledge expansion and technology adoption across the industry. constructible.trimble.com tradeservice.com 3

4 OVERVIEW: TRADE SERVICE Working hand-in-hand with manufacturers, Trade Service delivers manufacturer information in an accurate and concise format that enables both estimating and ERP systems to run smoothly and stay up-to-date. All customers, contractors and distributors, are subscribers who use the TRA-SER platform often on a daily basis. Subscribers: 25,000 (17,000 in the electrical industry). Contractors Estimating Software Distributors ERP System TRA-SER products reach over 20,000 desktops. Contractors Procurement System Distributors Websites Ads are displayed right at the moment of contractor s product and pricing specification. Search Engines Government Procurement Systems Served the product and pricing needs of the construction industry since constructible.trimble.com tradeservice.com 4

5 OVERVIEW: CONSTRUCTIBLE Access tens of thousands of readers interested and engaged in building their knowledge, sharing resources and discussing advances in construction. Thought leadership covering the AEC continuum, linking the work of each construction stage and helping to implement it within businesses. Visitor country Visitor Age constructible.trimble.com Subscribers: 15,000 construction subscribers. Over 50 content pieces released a quarter. A Trimble brand providing expert domain knowledge and advice. Over 200 years combined contributor construction industry experience. constructible.trimble.com tradeservice.com 5

6 TRA-SER Home Page Advertising Choose from one to four options for advertising on the TRA-SER platform: 1. Banner Ad: The prime location to brand your company to our 20,000+ users in the first place they see. A rotating horizontal ad that can be linked to your home page or your Business Directory page within TRA-SER. Home Page Ads Examples 2. Skyscraper Ad: The second-most viewed area of the home page which gets an average of 300,000 page views per month. Several sizes are available to fit your needs regarding this rotating vertical ad. 3. New Product Showcase: The Product Showcase drives contractor demand for your products, resulting in faster penetration of the market. If your new product sales are slow until supplier s stock your items and contractors begin to learn about them from the sales rep, you need to advertise here. 4. Advertorial: This is a strictly static editorial type of advertisement that can provide viewers with valuable information like new product news, product resources, press releases, etc. Banner Ad Skyscraper Ad New Product Showcase Advertorial $3,000/mo. $1,750/mo. $995/mo. $1,500/mo. constructible.trimble.com tradeservice.com 6

7 TRA-SER Sub-Commodity Sponsorship This type of sponsorship is for manufacturers who really specialize in a certain product category. It s a great way for small and large companies alike to exactly target niche customers while increasing your brand awareness. Sub-Commodity Ad Example Sub-Commodity Sponsorship $625/mo. constructible.trimble.com tradeservice.com 7

8 TRA-SER Product Listing & Business Directory Listing your products in TRA-SER is the first step towards achieving your branding goals. The Business Directory is your custom web page within the TRA-SER site. Business Directory Example Each of your individual products in the TRA-SER database will have a link directly to this page. It shows buyers how well your products are supported and it s an optimal way to become a valuable resource by including installation manuals, training videos, links to your products, new product announcements, etc. You will thereby increase brand awareness and customer loyalty. Product Listing & Business Directory $599/mo. constructible.trimble.com tradeservice.com 8

9 TRA-SER First-In-Search 1. Be At The Top Every Time. Ensure that you re the first company our users see when they re searching for items to include in bids. Purchase exact search terms or keywords and anytime a contractor uses those terms, the first three results will be the items you chose to display, guaranteed. First-In-Search Example 2. You ll get a banner ad for maximum branding potential. 3. You ll also be constantly displayed as the top company in the manufacturer filter area. First-In-Search $2,500/mo. constructible.trimble.com tradeservice.com 9

10 TRA-SER Sponsored Items Attract Attention. One of the best spots to advertise is the place where people naturally begin reading: the top left corner (1). That s the location of our Sponsored Items section. We can link your items to a specific commodity so that when our users search within it, your item appears here. Sponsored Item Example From this section, our users can also add the item immediately to Supplier Xchange. Advertising here makes it easy for contractors to not only see your item, but get the accurate pricing data they need in order to specify it in their bid. Sponsored Item $499/mo. constructible.trimble.com tradeservice.com 10

11 TRA-SER Analytics Gain access to end-user intelligence that can power better business decisions. By analyzing our 20,000+ user s searches, behaviors and transactions, patterns emerge that you can capitalize upon. Exceptionally detailed item-level insight even lets you compare yourself to the competition. Gain item-level intelligence on how your products are performing compared to your top competitors by: Price (via price change alerts), geography, number of product searches, and which of your items are being included in bids and project submittals. Once you see the data, you can create better selling strategies throughout your vertical markets, even down to the zip code level. You ll be able to increase your market share by finding out which of our customers is looking for products like yours, but who are not buying from you today. Analytics Answers These Questions Who s searching for our products? Who s searching for our competitors instead? Which items are users requesting price quotes on and which suppliers are responding? Which of our individual SKU s are being specified in jobs? What search terms are being used to look up products? Analytics $5,000/mo. constructible.trimble.com tradeservice.com 11

12 Constructible Dedicated Blasts Access one of the best value lists in the construction industry. Trimble offers one of the lowest cost per contact rates: Blast Example Publication Published pricing per 1,000 contacts Cost per contact ECMAG: / Electrical Contractor $490 $0.49 AUGI / Autodesk User Group International $350 $0.35 Engineering News-Record $325 $0.32 Constructible $300 $0.30 Send to up to 15,000 contacts per and see your own dedicated message reach thousands of new engaged contacts. Price per 1,000 contacts $300 constructible.trimble.com tradeservice.com 12

13 Constructible Sponsored Call To Action Take a prime spot amongst Constructible thought leadership articles to advertise your business or products. CTA Example Call To Action (CTA) blocks are prominently placed advertisements which showcase your message beside the content which has made Constructible one of the fastest growing construction hubs. These blocks are clickable and will take the prospect/lead directly to your chosen page. Think of this like a web banner, only better. CTA blocks are limited to 2 per month. CTA block $599/mo. Over 40,000 impressions per month.* *Uberflip constructible.trimble.com tradeservice.com 13

14 Constructible Sponsored Webinar Raise brand awareness Achieve measurable results Educate the marketplace Get qualified sales leads Webinar features Take advantage of the constructible following and sponsor your own webinar. You pick the topic and our webinar experts deliver an engaging and valuable session. You ll receive all the leads from the webinar, as well as an opportunity to showcase your business or product in at least three pre and post sales blasts. Webinars will be held live and then hosted on the constructible website for a minimum of three months. Webinars are limited to 1 per month. Your business featured on all s and landing pages 2 pre-event s to 15,000 contacts 1 post-event Minimum 3 months of webinar hosting Receive all sign-ups for live event and for 1 month after Webinar pricing $10,000 constructible.trimble.com tradeservice.com 14

15 Advertorial on Constructible Get your message featured as a resource on the constructible home page and one sub-stream. Sponsored advertorial gives you the opportunity to showcase a study, report or article associated with your business or products. You get a block on the homepage as well as one on a sub stream of your choice. Behind this block, the reader will find your content, a writer bio and a link to your chosen URL. Advertorial Example This option is a perfect choice for building your brand s impact on the market and positioning yourself as a thought leader and your product as a problem solver. Sponsored advertorial is limited to 4 entries per month. Advertorial $799/mo. constructible.trimble.com tradeservice.com 15

16 Constructible Newsletter Banner Feature in our monthly newsletter to 15,000 construction professionals. Sponsored newsletters are a great way to take advantage of our 15,000 contact database without the cost associated with a dedicated/sponsored . Newsletter readers are often looking for more of the thought leadership resources found on constructible; they re actively searching for solutions to problems your business could solve. Newsletter Example Your Ad Here Take either a 1st or 2nd banner placement on the newsletter and get your brand or product in front of thousands of professionals in your industry. One newsletter is sent per month. 1st banner placement $499 2nd banner placement $399 Your Ad Here constructible.trimble.com tradeservice.com 16

17 PRICING TRA-SER Advertiser Tiers Through the TRA-SER platform, we offer three levels of participation to suit your needs and budget. All prices are per month. Silver Gold Platinum A La Carte Pricing Product Listing X X X Business Directory Listing X X X $599 (BDL) Featured in TS Newsletter (twice a year) X X X $499 Banner X X $3,000 New Product Showcase X X $995 Advertorial X X $1,499 Sub-commodity Sponsorship X X $625 Skyscraper X* $1,749 First-In-Search X* $2,500 Sponsored Items X* $499 Analytics X* $5,000 Total Value $1,098 $7,217 $16,965 Manufacturer Price per month $600 $3,000 $6,000 * Choose 3 marketing tools from the asterisked options constructible.trimble.com tradeservice.com 17

18 PRICING Constructible Rate Card Advertising Opportunity Reach Cost (impressions or list size) (per unit) Constructible blast 15,000 $300 / 1,000 names Web Content Marketing Constructible Newsletter 1st place banner 15,000 $499 Constructible Newsletter 2nd place banner 15,000 $399 Constructible Advertorial 50,000 $799 Constructible CTA monthly block 50,000 $599 Constructible Webinar Varies $10,000 constructible.trimble.com tradeservice.com 18

19 SALES CONTACT Sumana Rao - VP of content services Sue has over 13 years of experience in sales and marketing management, business development, planning, execution and general management in the construction industry. Her domain knowledge, as well as her experience with successful lead generation, make her the perfect partner to assist in building your next advertising campaign. Call Sue today and discuss how she can help you generate new leads for your business Direct Sumana_rao@tradeservice.com constructible.trimble.com tradeservice.com 19

20 Targeted Marketing for Construction Professionals constructible.trimble.com tradeservice.com 2018, Trimble Inc. All rights reserved. Trimble and the Triangle & Globe logo are trademarks of Trimble Inc., registered in the United States and other countries. All other trademarks are the property of their respective owners. constructible.trimble.com tradeservice.com 20