THE MEDICAL DEVICE CONFERENCE. May 4 6, 2015 Hilton San Diego Mission Valley. The 3rd Annual Meeting for the World s Largest Medical Device Community

Transcription

1 THE MEDICAL DEVICE CONFERENCE May 4 6, 2015 Hilton San Diego Mission Valley The 3rd Annual Meeting for the World s Largest Medical Device Community

2 THE 10x MEDICAL DEVICE CONFERENCE Hello! Who Should Attend? Hi, I m Joe Hage, the leader of the 250,000-member Medical Devices Group, the world s largest medical device community. Leading the group is a joy never more than when we unite for our annual meeting, the 10x Medical Device Conference. Now in its 3rd year, 10x covers timely subjects affecting the entire medical device industry not just your piece of it and introduces you to people with the complementary skills you need to grow your business. For many, the conference is about new ideas. For others, it s about new business. Ours is an intimate event (I limit participation to 200 guests) so I can help each guest connect with the vast resources of our group. Alumni credit the event for new jobs, answers to their toughest questions even new clients! Join us: I ll personally make it worth your while. Our guests tend to be medical device company CEOs, presidents, vice presidents, directors, and senior managers, as well as business development executives from medical device consultancies. me at JHage@MedicalDeviceEvents.com for our confirmed guest list. YES Join us if you want to: Discuss a range of timely subjects Meet people outside your discipline Make significant, lasting connections Help others NO Stay home if you want to: Focus narrowly on your area Meet people who do the same things you do Hand out a lot of business cards Joe Hage Collect leads so you can justify your ROI This year, we ll host the event in beautiful San Diego at the newly renovated Hilton San Diego Mission Valley. Come early and treat yourself to a weekend vacation before the event! Ask for the 10x guest rate of only $139 per night and enjoy free Internet access (normally $9.95) and $5 daily parking (normally $19). Call to reserve your room.

3 Register now: MedicalDeviceEvents.com SCHEDULED SPEAKERS Rhonda Rhyne CEO, Prevencio 10x KEYNOTE SPEAKER and Author, Keys to the Corner Office Rick Baron CFO, Globus Medical Under Rick s leadership, Globus was 1 of only 4 medtech IPOs in 2012 FDA FDA speaker to be announced Bill Floyd CEO, CSA Medical CSA is a privately held spray cryotherapy medical device company Dr. Peter Havel TÜV SÜD America Global Senior Vice President for Medical Device Certification Sanjeev Saxena CEO, POC Medical POC makes a diagnostic for early breast cancer detection Jill Eckenrod VP at VGM Group Expert in home medical equipment and patient health outcomes Howard Luks, MD Orthopedic Surgeon Tech-savvy surgeon, Mayo Clinic board member, much more Beth Brooks President, Decision Driver Data analytics, health economics, and outcomes research Arthur Brandwood Brandwood Biomedical Joining us from Sydney, Australia to discuss global market access Eric Knudsen Director, ZOLL Medical Business development for ZOLL; acquisitions, and distribution Rob Packard Medical Device Academy CE marking, Canadian device licensing, and 510(k) clearance

4 Day 1 May 4, 2015 Questions? KEYNOTE PRESENTATION 8:30 AM Registration 3 4 9:00 AM Contemporary Marketing and Sales Strategies that Work Today With this informal and highly interactive presentation, Joe will discuss: z The three most important aspects of your online marketing strategy z The promotion that moved $150,000 in incremental sales through distribution z Whether social media makes sense for your company And Mike will cover: z Setting a winning strategy for new product launches and implementing contracts zhow to turn around under-performing products/ services and territories z Why inside sales is your single most important sales initiative z How to build a solid pipeline of opportunities z How to generate qualified appointments with high-level executives, clinicians, and related z How to accelerate your sales cycle and close more sales 5:30 PM Keynote Presentation Rhonda Rhyne Ms. Rhyne is a highly accomplished life sciences executive and author of the book Keys to the Corner Office: Success Strategies for Women by Women. Rhonda will discuss: z How she led two start-up life sciences companies to rapid growth, with up to 347% CAGR and 80% gross margins z How, as president of a publicly traded medical device company, she sold the company at a 69% premium z How she commercialized more than 15 medical products z How you can use some of her Success Strategies to bolster your career and improve the prospects for your medical device company WELCOME RECEPTION 5 1:00 PM How to Prepare a Medical Device 510(k) Submission for the FDA The secret to achieving regulatory approval consistently is developing templates for technical documentation that perfectly match the regulatory requirements. The US FDA 510(k) process changed tremendously in the past two years. Are you current with all the procedures? In this engaging workshop, Rob Packard will give you a new step-by-step process for preparing a 510(k) submission. The workshop will review recent guidance documents released by the FDA and lessons learned from recent submissions and interactions with FDA reviewers. 6:30 PM 2-Hour Reception and Showcase z 2-hour reception and networking with guests from around the world ztwo drink tickets, light food included MANUFACTURERS SHOWCASE Innovative device makers will show their products (see inside back page if you want to demo) and guests will cast votes. The winner gets to present on stage on Day 3.

5 Day 2 May 5, 2015 Register now: MedicalDeviceEvents.com 7:15 AM Breakfast 8:15 AM Conference Opens 12:15 PM Lunch SPONSORED BY 8:30 AM FDA Presents: Deciding When to Submit a 510(k) for a Change to an Existing Device An FDA representative will discuss past, present, and future policy on 510(k) modifications and cover the new guidelines, de novo, and answer audience questions. 9:30AM Break 6 9:50 AM Fast Round: Quality and Regulatory Today s most important quality and regulatory trends for medical device companies. 7 10:10 AM Fast Round: Design Engineering Today s most important health economics and reimbursement trends for medical device companies. 1:45 PM Fast Round: and Medical Software Today s most important trends for medical device software and the impact of guidance on US companies. 2:05 PM Global Market Access A Pathway to Profitability Our expert panel will discuss how to find success outside your home market. 3:00PM Ice Cream (Very Important!) 4:00 PM How to Sell Your Medical Device in This Environment: Marketing With group purchasing organizations, doctors as employees, and information a Google search away, our panel discusses the most effective ways to sell your medical device in this environment. 4:50 PM Break :30 AM Fast Round: Clinical and Pre-Clinical Today s most important clinical and pre-clinical trends for medical device companies. 10:45 AM Break :15 AM Industry Panel: Tax, ACOs, GPOs, FDA, EU Come with questions for our expert panel on matters ranging from the medical device tax to the impact of accountable care organizations, group purchasing organizations, and working with FDA and the EU :00 PM How to Sell Your Medical Device in This Environment: Distribution On this panel we ll hear from manufacturers, providers, and distributors how to get the most out of your partnerships. We ll discuss how to identify and negotiate partnerships with geographically disperse and strategically important partners across cultural and corporate boundaries. 5:50 PM Dinner (On Your Own) 1: Meghan Alonso, Business Development Director, ZedMed; 2: Karen Anderson, Conference Producer, 10x; 3: Joe Hage, Your Host, 10x; 4: Mike Sperduti, Principal, Emerge Sales; 5 and 6: Rob Packard, Medical Device Academy; 7: Tom KraMer, President, Kablooe; 8: Seth Goldenberg, Sr. Scientist, NAMSA; 9: Sanjeev Saxena, CEO, POC Medical; 10: Gunter Wessels, Principal, TIGI; 11: Nancy Knettell, The Experts; 12: Arthur Brandwood, Brandwood Biomed; 13: Dr. Peter Havel, SVP, TÜV SÜD America; 14: Howard Luks MD, Orthopedic Surgeon; 15: Mike Sperduti, Principal, Emerge Sales; 16: Dave Sheppard, President, Ontogenesis; 17: Eric Knudsen, Director, ZOLL Medical

6 Day 3 May 6, 2015 Questions? :15 AM Breakfast 8:15 AM Conference Resumes 8:30 AM How Escalating Costs are Giving Rise to Home Care and Telemedicine MedTrade Director Kevin Gaffney moderates a panel of experts to discuss how the DME industry will benefit from escalating healthcare costs. 9:30 AM Break :45 AM Fast Round: Intellectual Property Today s most important intellectual property and patent trends for medical device companies :05 AM Fast Round: Health Economics and Reimbursement Today s most important health economics and reimbursement trends for medical device companies :35 AM Panel: How to Secure Funding in Today s Marketplace A panel with the topic on most attendees minds: How can we access the funds we need for the next phase in our growth? 12:15 AM Lunch 1:30 PM Fast Round: HIPAA and Security Today s most important healthcare information privacy and security trends for medical device companies. 1:50 PM Panel: Individualized Medicine, Wearables, DNA, and What Apple and Google Bring to the Party One of the most frequent topics raised in our online Medical Devices Group forum: The digitization of healthcare and what it means to be a healthcare company these days. 2:35 PM Break :25 AM Our Most Innovative Manufacturer The manufacturer with the most innovative medical device at our showcase (as voted on by attendees) will take the stage to present and answer your questions! 10:40 AM Break 27 2:50 PM Closing: What You Should Do Differently Tomorrow CSA Medical CEO Bill Floyd synthesizes what he s taken away from our two-day event and shares how his small company is competing in today s medical device marketplace :00 AM View from the CFO s Office: Globus Medical Globus Medical CFO Rick Baron will give us his perspective on the industry. 18: Kevin Gaffney, Director, Medtrade; 19: Jill Eckenrod, VP at VGM Group; 20: Doug Limbach, Attorney, Shay Glenn; 21: Beth Brooks, President, Decision Drivers; 22: Rick Baron, CFO, Globus Medical; 23: Sean Schantzen, COO, Healthfundr; 24: Rick Baron, CFO, Globus Medical; 25: Rebecca Herold, HIPAA Security + Privacy; 26: Raymond McCauley, Exponential Biosciences; 27: Bill Floyd, CEO, CSA Medical

7 THE 10x MEDICAL DEVICE CONFERENCE Online MedicalDeviceEvents.com Phone Pricing Substitutions See MedicalDeviceEvents.com for current pricing. Monday Workshops: $295 each Monday Keynote + Reception: $75-$95 Tuesday + Wednesday Conference: $1,095-$1,695 Tuesday Only: $795-$1,095 Wednesday Only: $695-$995 Manufacturers Showcase (as Presenter): $200 Manufacturers Invited: Demo at the Showcase Do you have something to demo? Start a conversation with guests when you display your product at our reception. Each guest can vote for the best medical device. The winner gets to present on stage on Day 3 and gets a professionally edited video of the session. We ll make every effort to deliver the scheduled speakers and agenda. These may change without notice as life happens. We ll accommodate any dietary restrictions you have. Contact us in advance. Cancellation/Refund Policy We ll give you a full refund if you cancel by February 28, No transaction fees just 100 percent of your money back. It s risk free! Cancellations between March 1 and April 16, 2015 will be refunded 50 percent of your registration fee. Or transfer your registration to another individual at no charge to either of you. Cancellations after April 16 will not be eligible for refund. You may transfer your registration to another individual at no charge to either of you. Alternatively, you can ask for your registration to be applied to our 2016 event. The conference organizers cannot be responsible for any travel cancellation fees you may incur associated with this event. Discounts Discounts are available for groups of 3+ and a few seats are reserved for students and the unemployed. us for details. Sponsors Want to join as one of our conference sponsors? You ll be featured on the website, at the conference, and in a Medical Devices Group announcement. Contact us to learn about 10x sponsorship levels and opportunities.

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