5/3/2011. Communication landscape today. Common social media sites. Things to consider. Group discussion and questions

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1 How to Use Social Networking Sites to Communicate to Families Chris Christensen Johnson County CC Robb Cummings Sallie Mae Communication landscape today Common social media sites Things to consider Group discussion and questions Agenda The freshman class of 2014 was born in Using a computer has always been a part of their lives. PCs and Apples of the early 90 s had hard drives smaller than today s flash drives. For many students, is passé and because of cell phones, wrist watches are no longer necessary. Source: Beloit College s 2010 Mindset List 1

2 Communication is no longer a one-way street. People now spend more time on social networking sites such as Facebook and Twitter than on personal/work . Generational Millennials are the heaviest users Baby Boomers are the fastest growing users Shifts in Communication Social networking continues to evolve into ever more powerful uses for: Admissions Financial Aid Bursar Career Counseling Alumni Fundraising Other Offices Overall Campus Communication Strategy Cross-campus collaboration Know your audience & objectives Focus on ongoing activity within the campus community rather than on specific campaigns Measure your success and adjust when necessary Overall Campus Communication Strategy 2

3 Connect with students/families where they are Larger reach with fewer staff resources Competitive advantages Rapid dissemination of message What s in it for the FAO? What do we want to achieve? Who do we want to reach? What social media channels are the right ones for our institution? What will work best for our office? Plan Your Strategy Where to Start?! 3

4 Even MORE Options Common Social Media Channels 500 million+ active users 900 million+ objects (pages, groups, events, etc.) 20 million applications installed daily 2.5 million websites have integrated with Facebook Facebook 4

5 Provide real-time status updates Promote events & important deadlines Monitor and answer questions Link to school website (or other sites) What Can You Do On Facebook? Facebook Page for JCCC 5

6 The SMS (Short Message Service) of the Internet 200 million+ users 80% of users access via mobile devices Tweets 140 character messages Over 100 million tweets per day and 800,000 search queries per day Twitter FHSU Twitter Site Video sharing service Demographic is years old 13 million hours of video uploaded in 2010 and 35 hours of video uploaded every minute! 700 billion playbacks in 2010 YouTube/Podcasts 6

7 Kansas State YouTube Video Online photo/video management and sharing application Over 5 billion images hosted as of September 2010 Flickr 7

8 Blogger Social media dashboard that allows the user to monitor and/or post to several sites (Facebook, Twitter, LinkedIn, Foursquare, MySpace, WordPress, etc.) Schedule postings in advance Hootsuite Hootsuite 8

9 Make it interactive Use relevant keywords in About Us section Offer FAQs Promote sites via Tips To Remember Link to other social media sites Keep it current! Remember it is public information Monitor your sites for feedback/comments Tips To Remember Who updates your site? How often? Policy for addressing complaints and/or negative comments posted online? What is your institution s existing policy on the use of social media sites? Social media sites are evolving constantly. Know when it is time to make changes. Things to Consider 9

10 Tools for social media management Google Alerts Social Mention Manage Your Media Google Alerts Social Mention 10

11 Which social media sites are your institutions using? What issues/challenges have you experienced? Any unanticipated benefits? Advice from your experience? Open Discussion 11