Developing a Social Media Plan for Beginners

Transcription

1 Developing a Social Media Plan for Beginners

2 What You ll Learn Today Setting expectations and a budget for social media Choosing the best social media sites for your businesses Finding and posting meaningful content consistently without pulling your hair out

3 #9 Understand what social media can (and can t) do MYTH: I tried social media for one week, with no results. So social media is worthless. REALITY: Social media is just one piece of the puzzle and must be done right.

4 #9 Understand Social Media, Cont d. Social media is one tool in your marketing toolbox Understand your goals: social ROI vs. financial ROI Social ROI Branding Followers, reach, and engagement Requires consistency and purposeful posting stay top of mind

5 #9 Understand Social Media, Cont d. Financial ROI You can lead a horse to water Sales initiatives take time to test

6 #8 Budget for social media MYTH: Social media should be free. REALITY:You should budget for social media support and advertising.

7 #8 Budget for Social Media, Cont d. Keeping social media management in-house? Budget for the time of your best in-house writer It s easier to train a writer on social media Social media is just a software program Budget for approx. 1-2 hours/week Depends on your social media platforms Remember: This has to be consistent.

8 #8 Budget for Social Media, Cont d. Outsourcing your social media? Look for experience in writing, marketing, and social media Ask for links to other clients SM sites Ask for references Expect pricing to be all over the place Usually starts at a few hundred dollars /mo.

9 #8 Budget for Social Media, Cont d. Factor in social media advertising Organic 6% Pay to play Budget for at least $100/mo. (Facebook) Boost post engagement Drive website traffic Increase website conversions And more!

10 #7 Pick The Right Platforms MYTH: I need to be everywhere on social media. REALITY: It s better to do 2-3 platforms really well than do 5-6 really poorly.

11 #7 Pick The Right Platforms, Cont d. Facebook 1.8 billion users Wildly popular but crowded Organic reach is tough Good advertising opportunities YouTube 1 billion users Great for SEO Creating videos takes effort

12 #7 Pick The Right Platforms, Cont d. Instagram 600 million users Growing by leaps and bounds Demographics are shifting to older populations Simple to use LinkedIn 450 million users Great for nurturing professional relationships and attracting higher-income levels Builds your personal brand to sell your company s brand Excellent for prospecting

13 #7 Pick The Right Platforms, Cont d. Twitter 315 million users Good for niches Excellent for word-of-mouth advertising Takes time to build a relevant following Snapchat 160 million users Great for younger audiences Takes time to build a relevant following Better for informal brands

14 #7 Pick The Right Platforms, Cont d. Google+ 100 million users Few people actually use it, but Great for SEO Easy to integrate

15 #6 Make It Social MYTH: Companies must SELL on social media. REALITY: No one likes people who constantly talk about themselves.

16 #6 Make It Social, Cont d. Treat social media like normal human relations 80:20 golden rule Share and retweet Post what your audience wants to see

17 #5 Plan It! MYTH: Posting on social media must be spontaneous. REALITY:You can plan most of it in advance.

18 #5 Plan It!, Cont d. Use an editorial calendar

19 #4 Find Great Content MYTH: We don t have time to find other people s content. So we ll just talk about our company. REALITY: It s easy to find great content!

20 #4 Find Great Content, Cont d. Feedly.com Select topics to follow Select blogs/websites to follow View list of most recent articles

21 #4 Find Great Content, Cont d.

22 #3 Take Control MYTH: Running a social media program will take over my life. REALITY: Control your time by using a single dashboard.

23 #3 Take Control, Cont d. Bufferapp.com (Buffer) More intuitive Easier to set a daily posting schedule Hootsuite.com Excellent dashboard for listening Nice analytics reports

24 #3 Take Control, Cont d. Hootsuite

25 #3 Take Control, Cont d. Hootsuite

26 #2 Know When to Post MYTH: The best time to post on Facebook is Friday at 3pm. REALITY: Your followers are unique. Look at your metrics.

27 #2 Know When to Post, Cont d. Facebook Insights Twitter SocialBro.com Facebook.com Socialbro.com

28 #1 Make It Easy To Follow MYTH: It s hard for people to find our company on social media. REALITY: There are lots of ways to boost your visibility.

29 #1 Make It Easy To Follow, Cont d. Follow all the earlier advice. Make social media icons obvious on website Add social media links to your signature Promote social media on your social media Add social media links to your e-blasts

30 One More Thing Have Fun!

31 Thank You! Brooke Miles Delaware ShoutOut (302) linkedin.com/in/brookethemarketingpro