OUR VISION OPTIMISING REVENUE STREAMS THROUGH FOCUS AND SPECIALISATION

Transcription

1 PRESENTS

2 OUR VISION OPTIMISING REVENUE STREAMS THROUGH FOCUS AND SPECIALISATION

3 WHAT WE OFFER We create, stimulate and operate a dynamic market, offering a range of exciting leisure accommodation products. Our sales platform will offer our participating/partner properties a dynamic and focused sales, marketing and reservations platform to enable them to maximize income by ensuring the optimum distribution of their property to all source markets and revenue channels. We will continue to develop the specific property brand within the VNL Sales distribution network thereby adding continuous value to the properties we represent. We ensure each of the properties we represent retains its individual brand within the VNL distribution channel. Our Current Portfolio: Service in excess of 1200 tour operators and travel agents Generate sales in excess of R 500 million per annum We manage the reservations of over nights on an annual basis We actively manage availability and rates on 18+ websites

4 MAIN SERVICES Product definition, service levels and specifications to match the destination with an appropriate rate strategy Room or property classification Determining the rate strategy (International, Domestic, STO, BAR) Managing rate parity through all distribution channels Rate management Efficient proactive measures in place Determine monthly and annual revenue targets Dynamic rate management to ensure optimal revenue from all revenue channels Monthly performance reviews and evaluation Measuring to comp set & industry parameters A dedicated travel support centre ensuring detailed and accurate reservations and follow up procedures Digital Marketing

5 OUR STORY Our unique sales platform has developed over 20 years while servicing a diverse portfolio of hospitality establishments from 3 star serviced apartments, guest houses to 5 star hotels. We have a wealth of knowledge gained in the tourism industry and we are able to offer property owner a sales, marketing and reservations solution ensuring the optimization of all revenue streams.

6 TRADE Build and maintain professional and trusting relationship with our agents and product representatives. Ensure efficient training on our products and experiences offered. Identify NEW agents and DMC s: Locally UK Europe Asia America China

7 TRADE We ensure you get the right exposure in order to maximise your business in the travel industry through the correct brochure and joint marketing agreements Local and international representation at strategic sales trips, workshops and travel tradeshows We actively promote packing between our properties We cater for Film & Production Accreditations:

8 Special rate campaigns Value add campaigns Honeymooners, Sparkling wine & romantic turndown Stay 3, Pay 2 special Stay 4, Pay 3 special PRO ACTIVE TRADE 10% overrides on STO to all Trade Agents valid until 30 April 2019 Upcoming Deals and Promos: Black Friday offer override for 1 day only on all bookings. Domestic trade special from now to December Special group series rates for 2019.

9 ONLINE DISTRIBUTION BOOKING EXPERIENCE AVAILABILITY B2B OTA s GTA, Hotelbeds, Expedia Market Source: UK Europe Asia America China B2C BOOKING.COM Lekkerslaap Market Source: UK Europe Asia America China

10 PRO ACTIVE B2B & B2C Special rate campaigns Stay/Pay offers active on all Wholesale Channels 5% overrides on STO to all Wholesale partners valid until 30 April 2019 Ongoing: Pushing BAR rates GEO Rates Last minute promotions, advance bookings, min-stay

11 DIRECT Online direct entails the active management of online sales and marketing portals offering niche products and branded websites Product distribution is managed to international and domestic websites selected to suit each property and target market Online availability and rate management Controlling the branding, quality and online presence of each property In-house Digital Marketing Experts (SEM, SEO, TCA)

12 DIRECT We ensure that sustainable and pro-active sales programmes are developed, introduced, executed and measured at each product. On-site reservations staff become part of our online host programs and team. A dedicated direct sales and marketing file is established for each property (DOT file). Sales programs are focussed on the property specific. We establish a property specific data-basis of regular clients and advise on loyalty programs. We ensure that the property specific website becomes a booking portal and is optimised to generate sales direct to the property. Implement property direct packaging for events and conferences.

13 PRO ACTIVE DIRECT Packages Village & Life Cape Town Hotels Cape Town Accommodation Village and Life Hotels in Cape Town SADC Rates Last minute rate Leisure Club To enhance the experienced offered by all VNL fans they are invited to join our Leisure Club. We actively manage this data-basis to offer property specific promotions to our clients. Leisure Club members have benefits that include preferred booking procedures, paperless check-in procedures, special rates and packages

14 MANPLAN & STAFFING

15 RISK FACTORS Continuous connectivity and data security Staff Retention Product sustainable service levels Debtor book management Macro economic factors Political, Water crisis, Forex

16 NRR VS SERVICE FEE Protocol NRR model Service fee 1 Term - 1 to 5 years x 2 Timeline Targets, Yields & Incentives 101 Presentation of annual key performance targets x 102 Presentation of annual marketing & sales plans x Set-up Protocol 201 Compile marketing & sales plans x 202 Compile product programmes (DOT) x 203 Select compset and analytical review x 204 Product and service level description x 205 Classification and rates strategy x 206 Booking conditions x 207 Brand review x 208 Collateral requirement x 209 Digital requirement x Set-up of Product (DOT) Sales Programmes 301 Set-up programmes and targets per product x 302 On-site set-up x 303 Monitor and manage x Set-up of Property Management System 401 Property Management System (PMS) set-up x 402 Direct Booking Engine (DBE) & payment protocol x

17 NRR VS SERVICE FEE Online Direct Sales Management NRR model Service fee 501 Website: Level one x 502 Search Engine Marketing (SEM) x 503 Search Engine Optimization (SEO) x 504 Social media management x Direct Booking Engine System 601 Live integration to book x 602 Allocations management x 603 Reservations and payment control x Optimized Distribution System 701 Phase 1: Analyze property requirements x 702 Phase 2: Set-up x 703 Phase 3: Activation x 704 Phase 4: Maintenance and management x 705 Phase 5: Monitor x Central Reservations & Travel Support Centre 801 Reservations support x x Marketing Representation On-line Trade (OTA) 901 Channeling management x Dynamic management rate, booking management on availability and 902 demand x Marketing Representation Tourism Trade 1001 Representation: Level One x 1002 Dynamic management x

18 NRR VS SERVICE FEE Marketing Representation MICE NRR model Service fee 1101 Representation: Level one x 1102 Dynamic management x Branded Products 1201 Closed group concept x 1202 Travelers Places x 1203 Stay Tonight x 1204 Elders Leisure x 1205 Pet Places x 1206 Bay Places x 1207 Gap Stays x 1208 Digi X x 1209 VNL Film & Productions x 1210 VNL Holidays x 1211 VNL Leisure Club x