YOU RE SUCCESSFUL. YOU HAVE A STRONG CLIENTELE.

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1 SHOP OWNER GUIDE

2 YOU RE SUCCESSFUL. YOU HAVE A STRONG CLIENTELE. You know your customers by name and, more often than not, your lot is full of cars that need to be repaired. But, what else could you do to better yourself and your shop? When it comes to partnering with the right brand for your shop, it s important to find a quality brand that can help build up your shop s reputation and offer your customers a positive experience. Inside, you ll find what makes the national parts brand, Duralast, the right fit for your shop and how its credibility, quality, and value can help you achieve your goals.

3 BUILD A SOLID REPUTATION When it comes to upholding a good reputation, factors such as how a customer s vehicle is handled at the shop, along with the timeliness and quality of a repair, can help bring customers into the shop. If a customer has a bad experience at your shop, they may leave a bad review, which can keep customers from coming back. Not only is reputation important for a shop, but it s essential for a product brand, as well. For brands like Duralast, in order for a product to be considered Duralast Proven Tough, the parts must go through a series of inspections and tests to ensure their strength and dependability. Millions of vehicles on the road today rely on Duralast, so when looking for a brand that will support and build your shop s reputation, look no further than Duralast.

4 PROVIDE CONVENIENCE Customers look for a shop that can fix their cars in a timely manner with little disruption. When a vehicle is brought in, often the wait or delivery of a job can define a customer s experience. As an owner, it s important to be honest throughout the customer s visit especially when it comes to how long a customer s job will take. Parts availability should not get in the way of a timely repair. Duralast parts cover more than 20 categories and have an average of 90 percent coverage on vehicles on the road today. In addition, Duralast parts cover vehicles from import to domestic, light to medium duty, and even late model.

5 OFFER OPTIONS Every customer that walks into your shop has different circumstances. Some customers may be more price conscious, while others may be more concerned with increased levels of performance. Duralast parts are OE or better, giving your customers the quality they want but at a betterthan-oe price. The Duralast line also comes with multiple options to choose from to fit each of your customers desired performance needs. As an owner, it s often beneficial to provide your customers with more budget-savvy options. With different options within parts categories, Duralast can offer essential products needed for specific cars that meet or exceed OEM performance at a lower price.

6 ENSURE QUALITY When a customer visits a shop, both the shop and the customer always want to avoid a comeback. Because Duralast parts are engineered to meet or exceed OE, the parts will fit and perform as intended, keeping customers happy. Duralast parts are produced to the strictest standards by trusted manufacturers who utilize the highest quality materials, state-of-the-art processes, and well designed, durable components. You can depend on Duralast to keep your customers satisfied and stay ahead of competition.

7 ESTABLISH CREDIBILITY Duralast is trusted and used by hundreds of professional technicians around the country today because they value the high quality that Duralast offers. It is the strict Proven Tough standards that Duralast parts must adhere to that drive many tier-one manufacturers to be the ones that tend to produce these OE-quality parts. With the dependability of Duralast by your side, trust that your customers are in good hands.

8 INCREASE VALUE One of the hardest conversations to have with the customer is regarding cost. Building value in the need for the repair, in order to meet their high expectations, is tough. Duralast offers an alternative to the OE by offering OE-quality parts at a price your shop can still turn a profit on. So, after using Duralast on a repair, not only will customers be satisfied with the quality, affordable repair, but it can also help your shop meet its profit and margin needs, and build a positive reputation to keep your business thriving.

9 ENHANCE CUSTOMER SATISFACTION In order to have a successful business, customer satisfaction is critical. To do this, providing customers with a first-class experience, from the beginning of the repair to the end, is essential. Above all, that means delivering a safe, quality repair the first time. Duralast believes in handing shops the right tools to ensure customer satisfaction. With precision quality, Duralast products are made with uncompromising quality standards to avoid comebacks and to meet customers expectations for an OE-quality repair.

10 GUARANTEE PROTECTION Safety is, first and foremost, the most important aspect of providing service to a customer. It s critical to ensure that vehicles are properly inspected before exiting a shop. Offering a warranty program is one way that customers can feel protected should their repair fail. Similar to the warranty you stand behind to your customers, Duralast parts stand behind you, too, with warranties like the Noise-Free Guarantee and Roadside Assistance. Technicians can take care of customers confidently and comfortably install parts knowing it s Duralast Proven Tough.

11 DURALAST PARTS OFFER THE QUALITY YOU CAN TRUST at a price that can grow your business through efficient repairs, superior performance, profit, and customer satisfaction! *All photographic, clerical, typographical and printing errors are subject to correction. Duralast, Duralast Max, Duralast Gold, Duralast GT, Duralast ProPower, Duralast ProPower Plus, Duralast ProPower Ultra, and Duralast ProPower AGM are registered marks of AutoZone IP LLC or one of its affiliates. All other marks are the property of their respective owners.

12 AUTOZONEPRO.COM/DURALAST