How to Instantly Improve Your Marketing with 7 Media Platforms

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1 How to Instantly Improve Your Marketing with 7 Media Platforms

2 The most popular social media platforms include: YouTube Instagram Facebook Twitter (Direct Outreach) Google Ads (Search Engine) Snapchat The type of platform you use to market your business or brand depends on your target audience and the results you would like to achieve. These days everybody is on their laptop or phone, looking at some kind of social platform, but not everybody uses the same one. In order to improve sales and increase your customer base you need to use the platforms which makes your business more aware to your ideal prospects. Below is an outline of how to use 7 platforms in order to reach your ideal clients: YouTube The Long Form of Marketing YouTube is the platform where you can post videos at any length of your choosing. People associate YouTube with longer content, hence they expect videos to be a couple of minutes to a few hours long. If you would like to promote your business via a demonstration, video tutorial/explanation, brand story or testimonial of a client, you can use this channel to get into excruciating details on a story of how your product or service helped you, or one of your clients achieve their goal. You can use it to promote the current projects that your business is involved in, as well as provide free value to your

3 viewers on what they can do right now to improve their results, depending on the nature of your business. Instagram The Showcase Platform This platform is for quickly highlighting to your audience the current activities that you and your business are involved in. It is not meant to be used to give details to your followers. You can use it as a gateway to your website for example if you are promoting a product. You can state on the post that one of your stocks is on sale for a certain period of time, and give them a call to action by telling them to click on the link in your bio, taking them to the store. Another thing you could do is highlight an event. When it comes to the video aspects of this platform, in essence, it is more beneficial to use Instagram stories instead of Snapchat if you have an older audience. Snapchat is designed more for the younger generation. Facebook Fan Pages The Hybrid Since almost everybody uses Facebook it is recommended that you have a fan page for your business. This platform can be treated like a hybrid brings the benefits of all the other social media platforms together. Therefore, here you will have more freedom on the type of content you can post, but you should not treat it as a replacement to the original platforms.

4 Twitter The Loud Platform The loud platform. This may be the only platform which is suitable for you to post several times a day. On Twitter, people like to follow celebrities to not just see what they are doing, but also to see what their thoughts and feelings are at the present moment of the day. If you have any thoughts or ideas that come straight to your head which is business related, you have permission to immediately post it on Twitter. At the same time, you can post about the current activities which are occurring. For example, if you were selling a limited amount of T- shirts at a discount price, you could say, 200 T- shirts sold in the first hour, only 50 left, click the link to claim yours, don t miss out!. Direct Outreach The Lifeblood of your Business This is more of a form of internet marketing as opposed to just social media, but it is an absolute necessity. If your business does not have an list, get one! You can promote products immediately and guide your clients to your funnels. It is also a much more sufficient way for you to build trust and rapport with them, as it feels to them that you are contacting them directly. It s absolutely essential if you want long- term clients. Selling your products and services will be much easier. Google Ads The Engine Like this is not based on a social media platform, but it is an insanely useful tool. I m sure you are aware that Google is the number 1 search engine. Having Google Ads increases the awareness of your business, as people who may be interested in your services may not be aware that you exist, and are not willing to put in the time and the effort to find you. Make it easier for potential customers to walk through your door.

5 Facebook Ads The Second Engine As stated earlier, almost everyone has Facebook, and integrating FB ads makes it a lot easier for you to find and attract your ideal clients. People write details about themselves on their profile page, such as: their age, gender, interests, activities etc... With FB ads you can target a specific group of people who will be more likely to purchase your products and services, and you can specify which area you want the ad to be sent to. For example, a five- mile radius around your location. Snapchat This is what you can call as the niche marketing tool. It is mainly used by the younger generation as they prefer to send quick snapshots to their friends of what is occurring in their lives. Unless your business targets the young, and unless it is suitable for you to make some fun posts about your business s activities, it may not be necessary for you to use. As stated earlier it is better to stick to Instagram if you have an older audience.

6 That is a basic outline of how to view each social media channel and the purposes by which you should use them to promote your business, stocks and services. Even though you can use some of them for fun and viral purposes, be aware that abusing these channels in anyway can drastically backfire on your intentions. Therefore, make sure your posts have emotional and inspiring aspects, but keep it professional. Do not post anything pointless and inappropriate which does not relate to your personal brand. Remember that marketing is one of the main pillars of business. You could have the greatest product in the world, but if you do not know how to make it aware to your ideal clients within the public, you will not make a sale. To your success! For more information on social media and internet marketing, call or us at: socialmedia@fortunefivemarketing.com