National Conference. On New Age Marketing February 2017 Organized by. Institute of Business Management CSJM University, Kanpur.

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1 National Conference On New Age Marketing February 2017 nd rd Organized by Institute of Business Management CSJM University, Kanpur. Convener Patron Co- Convener Prof. Mukesh Ranga Prof. J. V. Vaishampayan Prof.R.C Katiyar Prof.S.K. Srivastava

2 INSTITUTE OF BUSINESS MANAGEMENT The Chhatrapati Shahu Ji Maharaj University Kanpur has been on the map of higher education for more than three decades. Established in 1966, it has not looked back, now it has more than 1400 affiliated colleges in 15 districts. Spreading over a campus of 264 acres, the university is booming with academic activities. While the undergraduate and post-graduate programmes in all disciplines of Art, Science, Commerce and Law are offered in affiliated colleges and institutions, the residential wing of the campus includes faculties of Life Sciences, Business Management, Education, English, Engineering and Medicine. It is Located in one of the biggest industrial metropolis of State of Uttar Pradesh Kanpur. The Institute of Business Management, CSJM University, Kanpur a reputed Management Institute of Northern of India) is celebrating 25 years of a purposeful existence since its inception in 1991.During this short span, IBM has established an identity of its own and has grown manifold providing dynamic and vibrant managers to corporate world in India and abroad. The Institute has been conducting two year full time post graduate program of Master of Business Administration (MBA-FT) since 1991 and other management programs as BBA, MBA(Part Time), MBA (Finance Control ), MBA (Business Economics), MBA (Tourism Management), M.Phil and PhD are also being successfully run. Institute of Business Management commits itself "to prepare socially responsible managers with strong ethical values, global vision, a high degree of competence and innovative acumen to excel in the competitive dynamic business environment." CALL FOR PAPERS Marketing is undergoing a huge transformation and the change is happening at the speed of thought. The conference will aim to unfold the fads and facts, experiences and research results about all aspects of marketing and discuss the practical challenges encountered and solutions adopted. Invites conceptual and empirical papers, case studies and conference papers from academicians, practitioners, scholars and students related to the conference theme. A few suggested Tracks are listed below though papers, research articles and case studies on marketing topics broadly and conceptually related to the conference theme are also welcome. The OBJECTIVES OF THE CONFERENCE Conference aims to provide a platform for discussion and exchange of ideas on the main theme as well as various sub themes. Provide an essential update on all forms of marketing, recent trends, future developments and avenues to be explored. Identify strategic issues of marketing including different avenues and channels and maximize efficiency while doing the same. Understand the responsibilities of all the stake holders including corporations, marketing consultants and to equip the business leaders with the skills and knowledge to manage web environment. Provide an opportunity for professionals to meet peers and colleagues in positive environment of learning and sharing.

3 TRACKS Contributors are strongly encouraged to develop manuscripts bearing the form of Conceptual, Empirical, and Case study. The following are illustrative themes of the scope of the conference and are not meant to be exhaustive. Pedagogy in Marketing Understanding the Evolving Markets, Society and Consumer Behaviour, Adoption and Awareness Issues. Public Relations, Advertising & Integrated Marketing Communications. Cross- Cultural Communications & Issues in Branding Marketing Strategy, Brand Identity and Corporate Reputation. Social Media Marketing: A Competitive Tool Integrating Social Media with Key Areas of Business. Creating a Successful Social Marketing Program in the Digital Marketing World. Social Media Data Analytics and Usage in Marketing Strategy. Customers: Is Social Media The End Of Evolution. Evolutionary Trends in Communication Media Engaging With? The Role of Advertising Agencies in the Age of Social Media. Service Marketing Tourism Marketing. Destination Branding. Hospitality Marketing. Bank Marketing. Airline Marketing. Movie Marketing. Real Estate Marketing. Hospital Marketing. Rural Marketing International Marketing Cross-Cultural Difference in Buyer Behaviour International Brand Management. International Pricing, Promotions, and Communications. International Supply Chain Management. Using Global Alliances, Partnerships, and Acquisitions for Gaining Competitive Advantage. Importance of Rural Marketing. FMCG Marketing. Agriculture Marketing. Information Technology and Rural Marketing.

4 Emerging Areas of Marketing Non-Profit Marketing. Green Marketing. Sports Marketing. Fashion Marketing. Arts Marketing. Political Marketing. Event Marketing. Books, Journal and Magazine Marketing. Innovation and Marketing Digital Media Marketing,Viral Marketing & Mobile Marketing Reenergizing Traditional Media Taking New Initiatives in The Field Of Advertising Innovation, Entrepreneurship And Small Business Marketing Emerging Issues in Marketing And Business Business to Business Marketing Ethical Issues In Marketing Last date for submission of abstract-27 th Jan Last Notification of acceptance of paper-29 th Jan Submission of Full Length Paper- 31 th Jan GUIDELINES FOR SUBMISSION OF PAPER Papers must be written in English. The paper must be accompanied with the author s name(s), affiliation(s), and full postal address, ID, and telephone number along with the title of the paper on the front page. Papers should not exceed ten pages (A4 size), with the following layout: top margin 1; bottom margin1; left margin 1.5; right margin 1. Papers must be written in MS Word using Times New Roman, font size 12; 1.5 line spacing; left side alignment; paragraph indenting of 1,5; page numbers inserted on the upper right side. Papers should start with a title page. Title page structure is the following: Title at the center, first letter capitalized, size 16, boldface; Insert name of the first author (s) in size 14, at the center. Then, the name of the author s institution and his electronic Address, using font size 10. References must be written at the end of the paper. Avoid footnotes. In case these cannot be avoided, locate them at the end of the text, right before the references. Tables or figures must have titles. To keep the research paper resourceful and interesting, following points to be considered: Articles should not be unduly long; Ramble discussion to be avoided; Divide discussion into

5 convenient paras and sub-paras giving suitable captions to them; Lengthy excerpts from the judgments to be avoided; Avoid stating facts of the case; ratio of the judgment is enough. The participants will have to submit the soft copy of the final paper followed by at least five keywords to the conference secretary on or before 25 th Jan by 11:00pm. It should contain the author s name(s), affiliations(s), full postal address, ID, and telephone/fax number along with the title of the paper on the front page. All submitted papers will go through a blind peer-review process carried out by Reviewers and participants will be notified of the result through the mail. Registration Delegate Category Fee in Rs. Academician (Faculty) Research Scholar Participant (without Papers) Students of I.B.M. Rs.1000/ Rs.500/- Rs. 200/- (Per Day) Rs.200/- Participants willing to attend the Conference should fill the registration form and submit it to the convener along with the registration fee in cash or through demand draft favoring Finance Officer, CSJM University, Kanpur latest by 28 th Jan Contact details: Prof. Mukesh Ranga Prof. R.C. Katiyar Prof. S.K. Srivastava ibmcsjmuconference@gmail.com