FEEDBACK TUTORIAL LETTER ASSIGNMENT 3 SECOND SEMESTER 2017 APPLIED TRANSPORT OPERATIONS MANAGEMENT [ATO712S]

Transcription

1 ASSIGNMENT 3 SECOND SEMESTER 2017 [] 1

2 Dear students, Introduction This tutorial letter is written in order to provide you with feedback relating to the third assignment Applied Transport Operations Management. This feedback tutorial letter aims to provide the following information: An indication of; What was expected from you to include in the assignment, The points to be included in the assignment, How to structure the assignment, Overall student performance for the assignment, and Pointers for next assignment. Introduction: In the second assignment the students were expected to do the market analysis for their transport business idea. The third assignment is the follow up to the first and second assignments, where the students needed to provide information on their transport business idea and market analysis respectively. Therefore, in the third assignment you were expected to discuss the marketing mix for your transport business idea. Findings: The following are some of the points that needed to be addressed in this assignment, as follows: 2.1. Product: You were supposed to describe your innovative transport product/service. Also, you supposed to include the features and benefits of your transport product/service. The students were required to include the logo of their transport service or product. Also, to indicate slogan for their transport product/service.

3 Lastly, the students were supposed to describe and do a rough copy of what the packaging for your product/service will look like Pricing: The pricing method they will use. The pricing strategy or strategies they will use initially. What price will the product/service sell for? Here, the students were expected to indicate the price they will charge for their transport service or product. Most of the students did not point out the price they are going to charge customers for using their transport service Place (Channel of Distribution): The distribution channels to be used. Indicate briefly where the customers will buy transport product/service Promotion: The type of selling method will be used. Provide at least one sales promotion to be used for promoting the product/service initially. Name two advertising strategies/techniques to be used for advertising your product/service. And what advertising medium will be used for each type. For one of your advertisements for your product/service, you were required to indicate how you will attract attention, arouse interest, create desire, and cause action with your ad? 3. Conclusions The Conclusion should be as brief as possible. They should be presented in descending order of importance and should not suggest action. Conclusions should be free from speculation, 1

4 have no new thoughts or references introduced and contain no further discussion of points raised. References The students are seriously requested to reference their work. APA Referencing, grab a copy from the library for your next assignment. PLEASE ACQUAINT YOURSELFT WITH APA REFERENCING. Overall comments: Generally the performance was very good, even though some students presented business ideas already in existence. This has resulted in poor performance. NB: If you are one of the students who discussed operational business as if it s your new business idea, please change for the next assignment. This problem started with the first assignment. Those who didn t do well are encouraged to make use of this feedback tutorial letter, study guide and recommended textbooks. Please learn to present your information in a systematic way and numbered properly. All students are advised to number their pages. The biggest problem encountered in this assignment is that most of the students do not reference their work. Pointers for next assignment: Make sure that you understand what is expected from you. Acquaint yourself with APA Referencing. Before starting with the fourth assignment, please go through the first, second and third assignments as they are connected to its other. Meaning you cannot go to the 2

5 next assignment without proper knowledge of what was required in the first assignment. Know your transport business idea by heart. All the best with the next assignment. The final marks will be converted into a percentage. Total Marks: 50 Mr. Vetiraije Tjipombo Mobile: vtjipombo@gmail.com ***END OF FEEDBACK TUTORIAL LETTER*** 3