esource brought to you by: ABA 2014 Media Guide Connecting Bakers & Suppliers Online

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1 esource brought to you by: ABA 2014 Media Guide Connecting Bakers & Suppliers Online

2 esource 2.0 is here! After a soft launch in 2013, esource is ready to demonstrate full site capabilities in With enhanced search engine optimization (SEO), site-driven product news, industry-wide cross promotional support and a dedicated customer service team, esource is equipped for success. As the only industrywide online marketplace for everything baking, the site was conceived, developed and managed with a collaborative effort of all the major trade groups in the industry leaving nothing to chance. New and enhanced site features include Google, Yahoo and Bing search optimization esource Ingredients and esource Equipment new product enewsletters Multi-organizational platform Customer service support staff CONTENTS Level Listings Advertising Specs & Market Sosland Publishing launched esource in cooperation with the American Bakers Association, American Society of Baking, Bakery Equipment Manufacturers & Allieds and Biscuit & Cracker Manufacturers Association. This revolutionary, dynamic search engine and web-based buyers guide, exclusively for the grain-based foods industry, has become the hub for anyone who does business in the category. esource is the go-to destination for executives and decision makers looking for products and information for the commercial baking industry.

3 Listing Options for Suppliers Baking industry suppliers have several listing options on esource. Basic and Member listings display pertinent company information, while the Premium listing offers maximum visibility on the site. Premium Level Listing esource s premium listing offers an immersive user experience. Building upon the Basic and Member Listings, a Premium Listing also includes: Basic Listing This entry-level option is available to all baking industry suppliers and includes business name, address and phone number along with one point of contact. Member Listing A Member-level listing is exclusively available to print advertisers in Sosland s Baking Directory & Buyers Guide or members of ABA, ASB, BEMA and/or BCMA. Listing options at this level include all Basic listing information, plus website & address, association affiliations, multiple points of contact and an option to send the listing as a contact card to a mobile device. 1. One company logo 2. One of four featured placements inside a rotating position on the esource homepage, and on the corresponding industry homepage. 3. One detail page, including a text-based overview and listing description, along with photos, videos, documents and maps. 4. Special placement of each premium member in the enewsletters. Premium Listing Featured Listing Postion Upgrading to Premium listing allows you to showcase your company at the highest visibility on esource year-round. Upgrade Basic Level to premium: $4,800/year Member Level to premium: $2,400/year Detail Page

4 Advertising on esource Advertising options on esource offer opportunities to stand out from the crowd. Advertising on the site is especially effective in making an impression at a time when visitors are specifically looking for products and services. These limited positions are offered on a first come basis. Run of Site Advertising Standard run-of-site advertising on esource means your ad will appear on the homepage and all pages not exclusively sponsored within one of the three categories: equipment, ingredient and services. Top Banner: 468 x 60 pixels $1,000 per month Bottom Banner: 468 x 60 pixels $800 per month Featured Ad: 180 x 150 pixels $1,000 per month Sponsored Links: 180 x 100 pixels (text only) $800 per month BOTTOM BANNER TOP BANNER SPONSORED LINKS FEATURED AD enewsletters For 2014, esource is rolling out two new enewsletters, one focused on equipment and one on ingredients. Each newsletter, delivered directly to your inbox, will focus on products from five of the Premium Level members. These monthly newsletters are a great way to get your new products out to all of the esource members. In addition to showcasing your new product, the product showcase will link directly to your listing on esource providing potential customers direct access to your contact information, website, and any other information you provided. Subcategory Sponsorship New in 2014! This exclusive advertising option places your ad in front of a targeted audience. Run-of-site advertising will not be shown on sponsored subcategory pages. With 47 subcategories to choose from, this type of advertising will allow you to make a large impact on customers who are looking to make a specific purchase.

5 Market Information Industry size: $97.3 Billion Shipments 5,463 Companies Buying Power 6,220 Manufacturing Plants 339,667 Employees $2.1 Billion Machinery & Equipment $587.5 Million Buildings & Structures $2.7 Billion Capital Expenditures $35.4 Billion Materials This industry represents a strong buying power, and esource is uniquely positioned to help you reach all of these employees, plants and companies in one easily accessible and mobile format. esource Specifications For more information on advertising, to update your listing information or for other questions regarding a listing or advertising, please contact your Sosland Publishing Company representative at (800) or esource@sosland.com. For specifications on advertising submission or listing submission please refer to the online esource media guide at