ADVANCED SOCIAL MEDIA MARKETING AND STRATEGY

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1 ADVANCED SOCIAL MEDIA MARKETING AND STRATEGY

2 OVERVIEW Companies can no longer afford to ignore Social Media and the role it plays in the customer s buying journey. This intensive two-day training is designed to help you to improve the results you get from your Social Media Marketing activities. In this information-packed course, you will learn how to use Social Media more strategically for business: THIS COURSE COVERS: Creating a Social Media Strategy Content Marketing Planning Preparing for a Social Media Crises Advanced Facebook and Instagram Advertising Analytics Getting better results quicker Essential Tools What s working on Social Media today LEARNING OUTCOMES ABOUT THE COURSE DURATION: 2 Days DATES: Sept , 2018 TIME: 9 AM - 5 PM VENUE: Shangri-La Hotel, City Center, Doha, Qatar PRICE: 5000 QAR * All CIM members receive a 10% discount. WHO SHOULD ATTEND? People who have responsibility for Social Media in their companies and who want to get better results. Social Media Managers Marketing Managers Digital Marketers Business owners This course is NOT intended for complete beginners to Social Media. By the end of this training, you will understand: How Social Media fits in with the Customer s buying journey Understand how to develop a Social Media Strategy to fit in with business objectives How to create and implement a Content Marketing Plan Understand what can go wrong on Social Media and how to pre-empt problems How to listen on Social Media How to get better results quicker organically How to get better result with paid advertising How to measure the metrics that matter on Social Media Be up to date on what is currently working and future trends to watch.

3 COURSE DIRECTOR Nicky Kriel is an Internationally recognised Social Media Trainer, Speaker and Author of two Social Media Books so far.ranked in the top 50 social media marketing influencers in the worlds, she has been featured in the Huffington Post, The Guardian and the Daily Telegraph and is regularly interviewed as an expert in Social Media on television and radio. She spoke about Twitter at Social Media Marketing World in California earlier this year. Nicky Kriel specialises in Social Media Marketing Strategy and Creating Content Quickly. She has a background in Marketing and Sales. She is also Master NLP (Neuro Linguistic) Practitioner and communicating is her strength. Since starting Social Media training in 2010, she has worked with over a thousand Small and Medium-sized business owners as well as multinationals. Jargon is kept to the minimum, with the focus being on practical advice, top tips and guidance. Nicky is a Social Media contributor for various magazines and blogs such as Social Media Examiner. LECTURE OUTLINE Day 1 Topic Welcome and Introduction to the Course Session 1 Introduction to Social Media Advanced Description The changing landscape of Social Media How Social Media fits into the Customer s Buying Journey Importance of Reputation Management Session 2 Strategy, Planning and Importance of Developing a Strategy Implementation 4 Stages of Social Media Planning 10 Questions that your Social Media Strategy needs to answer Finding the ROI and value of Social Media Lunch

4 Day 1 Topic Session 3 When things go wrong Session 4 [Practical] Content Marketing, Planning and Management Summary and Close of the Day Session 1 Facebook and Instagram Advertising - Advanced Description Case Studies from around the world The importance of Social Media Policies The law and Social Media 10-step Crisis Management 7 Step Process to create a content marketing plan Templates to use for your plan Going beyond Boosting The importance of Facebook Pixels Improving your ROI on your advertising Advertising best practices Session 2 Facebook and Using Facebook Ad Manager to create Advertising for Instagram Advertising (Continued) Facebook and Instagram How to use Instagram stories and IGTV to promote your business Other ways to add clickable links in Instagram 2 Lunch Session 3 [Practical] Marketing Tactics and Tools to Boost Visibility and Drive Traffic SEO Copywriting Influencer Marketing Employee Advocacy Session 4 [Demonstration] Social Media Management Tools Tools for management Tools for images Tools for video Other useful tools Recap and round up

5 REGISTRATION FORM Please complete this form and mail to: Call: Delegate Details Title: Mr. Name: Job Title: Mrs. Ms. Title: Mr. Name: Job Title: Mrs. Ms. Organization Details Contact: Contact Details: City: Country: Phone: Fax: Address: Nature of the Business: Website: Authorization Signatory must be authorized on behalf of contracting organization: Name: Date: 5,000 QAR Booking is invalid without a signature. Mode of Payment - Bank Transfer. Payment is required within 7 working days. Signature: BOOKING CONDITIONS The following booking cancellation fees apply. Number of Day s Notice 45 + days days days 0 14 days (day of course) % Course fee payable Cancellation No Charge 25% of fee due 50% of fee due 100% of fee due % Course fee payable Transfer No Charge 25% of original fee 50% of original fee 100% of original fee Please note that the Excellence Training Centre reserves the right to change or cancel the course due to unforseen circumstances. TERMS AND CONDITIONS Please refer to our booking form for our terms and conditions.

6 FOR INQUIRIES AND MORE Contact us at: / / / (Regular Calls or Whatsapp) us at: or Visit our Centre at: 44 Bilal bin Rabah Street, Opposite to Ahli Sports Club Gate no : 2, Villa no : 22, Doha Qatar, Qatar