USE OF SOCIAL MEDIA: PUPIL TOOLKIT

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3 USE OF SOCIAL MEDIA: PUPIL TOOLKIT Social Media is a very useful marketing tool, if used properly it can be a legitimate and safe way to support engagement, learning and progressions with your life goals and achievements. It can also be a great way to stay ahead of news and technology, find opportunities and improve social skills. Here is a simple breakdown and brief posting guide of the most popular platforms using the metaphor of water: FACEBOOK TWITTER YOUTUBE INSTAGRAM TRIP ADVISOR/ FOUR SQUARE TUMBLR PINTEREST FLICKR SOUNDCLOUD LINKEDIN I LIKE WATER I M DRINKING WATER HERE S A VIDEO OF ME DRINKING WATER HERE S A CASUAL PICTURE OF MY GLASS OF WATER WHERE I DRINK WATER HERE S A BLOG ABOUT MY EXPERIENCE OF DRINKING WATER HERE S A RECIPE FOR WATER-BASED BEVERAGES HERE S A PROFESSIONAL PHOTOGRAPH OF MY GLASS OF WATER HERE S AN AUDIO FILE OF ME DRINKING WATER MY PROFESSIONAL SKILLS INCLUDE DRINKING WATER The following is a useful guide to help you with your social media activity. 3

4 Basic Guide - School Activity DO 1. Join, Like, Follow all school social media platforms. 2. Like our posts. 3. Suggest ideas for content - please write down any suggestions and give your list to a senior member of staff. 4. Report any unusual or suspicious activity regarding the school or any pupil currently attending the school. This could be cyber-bullying, negative comments or sharing inappropriate material. 5. Familiarise yourself with the terms and conditions available on all social media platforms - each site has a different policy. DON T 1. Don t seek out school staff members, outside contractors or third parties associated with the school or the surrounding community. 2. Don t Comment or private message any staff member, outside contractors or third parties associated with the school on their page/profile or school social media account. 3. Do not Comment on any post. Remember, Like but don t Comment. 4. Don t encourage your friends and family to Comment on any media shared, this includes visual and text based media. They may Like posts, but any Comment will be deleted. 5. Don t mention the school in any of your posts or # 4

5 SOCIAL MEDIA - BASIC GUIDE 10 tips for your personal page 1 - Keep your passwords safe. Do not share them with anyone. 2 - Never leave yourself logged in to a computer or mobile device that is not your own. 3 - Share positive content. Make people smile 4 - Be safe. Don t connect or friend with people that you do not know. 5 - Report any threats, unusual, suspicious or offensive activity immedietly. 6 - Check your spelling and grammar before posting and avoid the use of foul language. 7 - Avoid conflict at all cost. In some cases conflict can lead to litigation and is now recognised by the police as a hate crime. 8 - Consider making your profile private. 9 - Follow interesting pages. Show interest in others Don t steal content. If you use or share other people s content, make sure you credit the source where you found it. 5

6 Staying Safe Whilst Using Social Media The Internet as a whole can be a dangerous place for young people. This is not to be taken lightly. There are numerous cases where young people have been groomed, bullied and shamed online. Here are a few tips for Internet safety: Only click on external links that are from reliable sources. Friends and family are not exempt. Be extra careful of fake accounts, fake accounts are often hackers phishing for personal details - report anything or anyone unusual. Block any user that spreads hate or negativity on your page. People visiting your page will judge you by the content you post - try and set a good example to others, first impressions are very important. Never accept any friend requests from people you do not know. Check them out first and be sure to see whom you have in common. Do not accept personal threats. West Yorkshire Police take all Internet based hate crimes very seriously. Take screen shots and contact the police. 6

7 Do not share your personal details e.g. phone number, address, snap chat etc. Pay extra attention to your privacy settings. Do not accept s, pictures, files or any other form of media from people you do not know. Delete their message instantly - messages can often contain negative material or a virus. Do not share indecent images of yourself or anyone else online. Images can be shared globally and used for profit and to shame. Respect yourself. Never meet up with anyone you have only talked to online. This can be extremely dangerous. Report, block and remove anyone who asks for an image of you, your friends, family, home or school. Follow wisely. Not all celebrities are positive role models - don t copy their casual attitude to social media. 7

8 Staying Safe cont... Always double-check your content for errors and more importantly the reliability of your information. Not everything you find on the Internet is true! Do not slander - Lies cause harm and can ruin credibility - don t make false accusations or damaging statements. Slandering is a criminal offence and you will be prosecuted. Helplines Here s a few helplines that you can call to discuss any sensitive issues regarding social media, anytime of the day. Childline Samaritans West Yorkshire Police Do not offend - Offending the social media community can cause unnecessary conflict. Don t be the cause of any conflict - don t add to any conflict. If you have any concerns about social media do not suffer in silence, act immediately - talk to your parents, carers, school teachers or West Yorkshire Police. 8

9 Planning Ahead and Commercial Awareness Social media is also a useful tool that can help you build and track your career, follow your dreams and open the door to a world of positive opportunities. Social media is now a vital cog in the wheel of recruitment - it can be used to network, research and job search. Ever heard the saying what goes around comes around? Potential employers and your formal contacts will check your social media for legitimacy and competency. In short, what you post on social media could reflect badly on your character at a later date - always think, before you post. Everyone needs a plan, right? 9

10 Planning ahead cont Facebook a) Try joining positive community groups and pages. b) Find out about interesting events and happenings in your local area. 2. TWITTER a) Show an interest in the world around you. b) Follow news networks, newspapers and columnists. c) Use hash tags to track topics - #worldsport #worldnews #Bradford #jobsinbradford #hiring 10

11 3. YouTube a) Watch how to videos and learn direct from industry professionals. Be sure to research credible sources. b) Do you have a hobby? Or a skill? Consider making positive videos showcasing your talent. c) It is true that people get discovered on YouTube, but remember that is because their message is always positive - don t spread hate. If you go viral make sure it s because you have done something positive, not negative. 4. Instagram a) Post positive images. Try and see beauty in the world around you - stop to notice things. b) Be creative - showcase artwork, skills and crafts. c) Track interesting subjects and people to follow using hash tags #. 11

12 Head Teacher Mr John Kane Bradford District PRU Vocational Centre, Anerley Street, Bradford, BD4 7SY