Design Principles. By Juvy G. Cariño Professional Development Day March 3, 2006

Transcription

1 Design Principles By Juvy G. Cariño Professional Development Day March 3,

2 What are our objectives? 1. Learn 5 Principles of design. 2. Differentiate between the right & wrong samples of layout. 3. Create a one-page newsletter 2

3 Have a focal point. 1. Emphasize most important item 2. Use imagery a. clip art b. photos c. headline d. lines e. border f. color 3

4 Cheetah Call Cheetah Call Luis P. Untalan Middle School/ Luis P. Untalan Middle School/ Newsletter Date Volume 1, Issue Newsletter Date Volume 1, Issue LEAD STORY HEADLINE SECOND STORY HEADLINE If you explore the Project Gallery, you will findspecialized many publications information that match to athetargeted style of your newsletter. The purpose of a newsletter audience. is to provide Newsletters specialized caninformation be a great way to a targeted audience. Next, establish how much time to market and money your you product can spend or service, on your and newsletter. These factors will help determine how also frequently create credibility you publish and the newsletter build your and its length. Wrong THIRD STORY HEADLINE If you explore the Project Gallery, you will find many publications that match the style of your newsletter. LEAD STORY HEADLINE and its length. If you explore the Project Gallery, you will find many publications match the style lists. Youthat might consider purchasing a of your newsletter. specialized information to a targeted audience. Next, establish how much time and money you can spend on your If you explore the Project Gallery, you will find members, many publications employees, that or vendors. match the style newsletter. These factors will help determine how frequently you publish the newsletter of your newsletter. The purpose of a newsletter The is to purpose provide of specialized a newsletterinformation is to provide to and its length. a targeted audience. Next, establish how muchspecialized time and money information you can to spend a targeted on your newsletter. These factors will help determine how audience. frequently Newsletters you publish can be thea newsletter great way example, employees or people interested in purchasing a product or requesting to your service. market your product or service, and also create credibility and build your If you explore the Project Gallery, you will find many publications that match the style of your newsletter. might benefit from the information it contains, for maiing list from a company. Third story headline spans article text Second story headline The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organization s identity among peers, members, employees, or vendors. First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting your service. You can compile a mailing list from information sheets, Business cards collected at trade shows, or membership lists. You might consider purchasing a If you explore the Project Gallery, you will find the style of your newsletter. The purpose of audience. N and money you can spend on your newsletter. The how frequently you publish the newsletter and its First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting your service. You can compile a mailing list from information sheets, Business cards collected at trade shows, or membership lists. You might consider purchasing a The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to Right 4

5 Use varying sizes. 1. Font size Larger sizes: headlines Smaller sizes: details/descriptions 2. Emphasize Using bold letters 3. Emphasize using capitalization. 4. Vary photo and clip art sizes 5

6 L.P. Untalan Middle School s!carnival" Time: 9 a.m. 3 p.m. Date: Saturday, Dec. 5, 2005 Location: School parking lot Enjoy Games, Prizes, Hot Dogs, Cotton Candy and more! Wrong Photo credits are listed in the Office for Mac 2004 Read Me file. L.P. Untalan Middle School s!carnival" 9 a.m. 3 p.m. Saturday, Dec. 5, 2005 School front parking lot Games # Prizes # Hot Dogs # Cotton Candy Photo credits are listed in the Office for Mac 2004 Read Me file. Right 6

7 Keep it clean & simple. 1. More complicated = less effective 2. Clutter = confusion 3. Font: straight over curvy 4. Background: Faint or use none 5. Newsletters: No more than 3 articles per page. 7

8 Be consistent. 1. Consider your audience 2. Stick to a theme 3. No more than 3 different fonts 4. Coordinate colors 5. Use similar design elements 8

9 Newsletter Title Newsletter Date Volume 1, Issue 1 Wildcat Pride Lead Story Headline Lead Story Headline Wrong or vendors. First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting your service. You can compile a mailing list from information sheets, Business cards collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company. Second Story Headline The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organization s identity among peers, members, employees, or vendors. First, determine the audience of the Volume 1, Issue 1 Luis P. Untalan Middle School/ Luis P. Untalan Middle School/ The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organization s identity among peers, members, employees, Newsletter Date newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting your service. Side Information: Use this area for quick reference of phone numbers, addresses, or brief announcements that are emphasized. The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organization s identity among peers, members, employees, vendors. or First, you have to determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting your service. You can compile a mailing list from information sheets, Business cards collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company. Second Story Headline The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organization s identity among peers, members, employees, or vendors. First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people Right 9

10 Space is your friend. 1. Layout space = better readability 2. Too many elements= muddy 3. White space comforts eyes 4. Balance elements with white 10

11 Remember the Design Principles 1. Have a focal point. 2. Use varying sizes. 3. Keep it clean & simple. 4. Be consistent. 5. Space is your friend. 11