Rankings of key players and fastmoving

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1 Marketing Forward Experian Marketing Services helps performance-driven marketers reach and engage their best customers through data, analytics and marketing technologies

2 Marketing Forward There s a new energy in marketing fueled by the need to gain a more vivid and complete picture of today s multichannel consumer. By leveraging consumer insights at every touchpoint, you have the opportunity to move marketing forward improving customer engagement, empowering customers to become vocal brand advocates and improving the return on your marketing investments. Experian Marketing Services enables data-driven marketing that anticipates changing consumer behaviors and channel preferences. The rich industry knowledge that we provide enhances marketing programs for maximum revenue and deeper customer loyalty. Through our comprehensive data, configurable analytics and consulting and innovative marketing technology, we put a more complete and detailed view of your customers at your fingertips allowing for superior targeting that can be applied across both traditional and digital media. For more than 30 years, the world s leading brands have turned to Experian to power their marketing programs. Read on to learn more about how Experian Marketing Services can partner with your organization to move marketing forward. Experian CheetahMail Send relevant communications to build more lasting and profitable customer relationships. With innovative, scalable and featurerich technology; robust reporting and analytic tools; and the support of the industry s largest and most experienced client services team, Experian CheetahMail helps marketers create and deliver permission-based s that are as individualized as their customers. campaign management Full-service and self-service options Feature-rich functionality and segmentation capabilities Triggered programs Performance measurement testing Reporting and analytics Creative design Strategic services Social media and mobile programs data enhancement append and change of address Web analytics and other third-party data integration

3 Audience IQ SM Our digital advertising products help marketers and media companies intelligently target audiences across the digital landscape in just fractions of a second. Focused on television, Internet and mobile channels, our suite of digital advertising products enables marketers to increase the return on investment of their digital marketing spend by improving advertising effectiveness, Website performance and lead conversion abilities while maintaining strict adherence to consumer privacy standards. Verify, standardize, enhance and score prospect data at point of capture Immediately identify top prospects Target first-time website visitors like they are returning customers Profile and match advertising audiences to tailored ads Customize ad targeting segments Privacy-compliant targeting Integration partner agnostic Experian Hitwise Improve your online marketing strategy by gaining a clear view of what s driving traffic to your website and your competitors sites. Each day, Experian Hitwise provides insights on how 10 million U.S. Internet users interact with more than 1 million websites, across 160-plus industries. Learn how to apply the industry s most timely and robust competitive insights to your online branding, search marketing, content strategies and online partnerships. Rankings of key players and fastmoving websites Hitwise Search Intelligence on how people have searched for products and services across all search engines Reports on upstream traffic and downstream traffic from a specific website, industry or custom category Profile visitors to a website or industry by key demographics Identify top sites that attract your most desirable customers Customized reports on how customers interact with specific sections on competitive websites Experian Simmons SM Understand your customers and prospects and know where and how to advertise most effectively. For more than 50 years, Experian Simmons has been the leading source of consumer behavior data gathered from consumer studies. Our extensive studies report over 60,000 data variables in over 8,000 product categories and 450-plus brands, major media usage behavior, and in-depth consumer behavior demographics to give our clients the ability to make the most of their marketing budgets. National Consumer Study covering 60,000 data variables, media consumption habits, more than 500 product categories and more than 8,000 brands SM DataStream weekly consumer insights Multi-media Engagement Study Teen Study TM BehaviorGraphics LGBT Consumer Study

4 ConsumerView SM Gain insight into your best customers and hottest prospects with the superior data resources of Experian Marketing Services. Drawn from the most complete set of data attributes such as INSOURCE SM demographics, Mosaic lifestyles, credit ratings, automotive data, life event data and media consumption preferences, our focused capabilities will target your consumer or business audience with precision. Demographic, lifestyle and life event data on 235 million consumers and 113 million households Financial predictors based on summarized credit and automotive information Transactional data on 110 million households Syndicated and custom consumer behavior/attitude research spanning 60,000 data variables across 30,000 consumers annually Online behavior trends of 25 million Internet users across 1 million Websites Data management services Integrate your various data sources and provide clean, accurate data that serves as the foundation of your customer relationships. Address verification software from Experian QAS verifies contact data rapidly and accurately at point of data entry. List processing services ensure that your data is clean and accurate, allowing you to focus on delivering profitable campaigns. Our customer data integration abilities provide a single view of your customers to help target the right message to the right buyer in the right place at the right time. Name and address quality software Customer data integration services from the industry s most accurate linkage repository Data hygiene services including ZIP+4 codes, apartment number validation, change of address, verified name/address Database services List processing services including record de-duplication, multi-address and selective elimination Marketing strategy and analytics Develop customer-centric, datadriven programs that deliver the right message to the right customer at the right time through the right media. Our team of PhDs, statisticians and corporate marketers helps you develop and execute measurable marketing strategies that move the needle. Drawing from our 35 years of industry experience, we take data and create intelligence that enables you to engage more effectively with your customers and prospects. Strategic segmentation Location and product planning Prospect and acquisition modeling Cross-sell/customer value modeling Retention modeling Next purchase modeling Online targeting Campaign planning and deployment Product offer optimization Communication optimization Channel optimization

5 We transitioned to Experian last year, and we were impressed at how quickly they caught on to our business requirements and truly listened to what we needed. As our relationship has progressed, they have immersed themselves in our data and business and bring up ideas/ suggestions that no one else has thought of. We love our team. Jamie Robinson Director ServiceMaster By keeping up-to-date with competitive trends, we are able to react to changes in consumer behavior and investigate causes for that behavior. The value is in the analysis by creating a Hitwise report of our exact competitive set, we are able to analyze their activities and understand how traffic is driven to each site by marketing channels. Francis Lavelle Manager, Web Analytics Delta Air Lines Experian is doing everything up to date and state of the art in regards to address hygiene, postal sortation and identifying duplicate names. By getting this information that Experian is compiling for us in an economical format, we will not only be able to identify the people we should mail, but also those we shouldn t be mailing. Tom Mastrocola Vice President American Express Publishing The more strategic component of Experian CheetahMail is what attracted us. They have an arsenal of customersavvy programs that directly cater to our needs. Their distinct approach to technology and developing relevant communication strategies let us know that they could handle our programs now and on into the future. Jason John Vice President, E-Commerce Redcats USA Since implementing QAS ProWeb... we ve managed to improve our customer data, reduce costs and provide a better customer experience all while staying way ahead of the ROI. Overstock.com is thrilled with the firstclass products and services that have been provided; Experian QAS is clearly an industry leader. Steve Tryon Senior Vice President, Logistics Overstock.com

6 Experian Marketing Services 955 American Lane Schaumburg, IL Marketing forward 2010 Experian Information Solutions, Inc. All rights reserved Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. Experian is a nonexclusive full-service provider licensee of the United States Postal Service. The following trademarks are owned by the United States Postal Service : ZIP+4. The price for Experian s services is not established, controlled or approved by the United States Postal Service. May 2010