Digital Marketing Menu

Transcription

1 Digital Marketing Menu We understand that navigating the digital marketing landscape can sometimes be confusing. We re here to make your digital marketing process easier and more enjoyable. Level 1, 230 Lutwyche Road, [PO Box 2052] Windsor, QLD ~ info@webassist.org.au ~ webassist.org.au

2 Web Assist Websites Menu Web Assist Services are charged at a rate of $90 p/hr (+ GST). Website Design Great design is key in reaching your customers When designing a website, it is most important to think about the end user, your customer. What do you want their experience to be? How do you want them to interact with your brand or product? By spending time getting to know who your customer is, we are able to create a website design that anticipates their actions and maximises your businesses key message. Prepaid packages & managed services are offered separately, & may attract a discount if purchased at time of website proposal acceptance. Website Development Got out of the box ideas? Ready to take your business to the next level? These are just a few of the development options which can be tailored to your objectives: ecommerce store Online forms Booking system Interactive quiz Calendar Quoting system Member only portal We can customise digital & integrated solutions to compliment your existing website. Prepaid packages & managed services are offered separately, & may attract a discount if purchased at time of website proposal acceptance. Landing Pages Landing pages are simple in their design and have a very specific purpose. The content is minimised to ensure the key message comes across and visitors aren t distracted by clicking around. The purpose is Lead collection (CRM integration also available), & involves gathering customer details to add to your lead funnel and enables you to provide them with further information about a product or service, and provides businesses with valuable information for future marketing. 2 P a g e

3 Prepaid packages & managed services are offered separately, & may attract a discount if purchased at time of website proposal acceptance. SEO Search Engine Optimisation (or SEO) is essential to getting results on search engines like Google, Yahoo & Bing. If your clients can t find you this is probably a good reason why. Some think SEO is part of the dark arts, & although there is no magic formula, there are best practice guidelines that can ensure you re visible. SEO can be done both on-page and off-page by ensuring your site is easily interpreted and read by the bots or programs that operate across the web & deliver results when a human types in certain keywords that are relevant to what it interprets your content to be. If the metadata on your website is comprehensive then the bots find it easy to understand what your content is, and therefore help humans by flagging it as relevant to their search terms. In-bound & out-bound links to high trust & high traffic websites can also increase content visibility & your websites trust factor. We also provide a website assessment service, please let us know if you d be interested in this service. Offered as part of our prepaid packages & managed services packages InHouse Hosting Packages Your website can be hosted via our inhouse hosting or setup via a hosting provider of your choice. Pricing & details by request. Offered as part of our website packages & also our managed services packages 3 P a g e

4 Web Assist Social Media Marketing & Managed Services Web Assist Social Media Services are charged at a rate of $90 p/hr (+ GST). Social Media Marketing & Content Management Services Package options Pre-paid nocontract Blocks Block of 10 hours You can use these hours across our entire a-la-carte menu as/when needed these hours are valid for 12 months from the date of purchase & can be used at any time. Social Media Marketing Packages Built to suit your needs this option will give you a discounted rate for using us to manage your social media channels on an ongoing basis. (Pricing TBA) Introductory Services These are our project services that can be purchased as needed, particularly as a first step to give you an idea of what is possible if you choose Web Assist as your social media partner. (See individual price list) Services Strategy SM Marketing Strategy Review We want to ensure what we do meets your objectives and hopefully exceeds your expectations. We understand that sometimes it s easy to continue as is rather than review & adjust, because who has time when you re busy running & working in your business. Some marketing agencies may just take your cash & not ask difficult questions, but because we care about what we do, we d rather bring you value. This is where an objective 3 rd party review from qualified digital marketing specialist can help. AND part of our prepaid packages & managed services packages Market Research Influencer analysis understand how you rating for engagement & connection via your social media channels. Competitor analysis social engagement & influencer ratings Online Surveys these can be setup via your social media channels or created with an link you can send to your database & also link to your social channels. AND part of our prepaid packages & managed services packages 4 P a g e

5 SM Marketing Planning It s recommended to book a Planning Session if you are interested in some of our campaign plans or more customised services, but aren t sure where to start. We can help setup your social media schedule & suggest ideas & themes for content. We re happy to meet in-person or can also book a session via Skype if you re not based in Brisbane. This is charged at our hourly rate. Offered as part of our prepaid packages & managed services packages Content & Social Channel Management: Social Media Campaigns Understanding which platforms on which to engage your target market is always the first step. No matter whether you have established social profiles or no idea where to start we can help. This environment is constantly changing and this change is becoming rapid as technology & marketplaces adapt. Monitoring engagement on these platforms is also an important measure of whether your strategy is working and can also inform where changes can be made to boost results. Offered as part of our managed services packages Social Media Channels: Twitter The Twitter platform is best used to create & participate in public conversations that relate to both your business & industry; whilst also contributing to discussions on trending topics and current events as appropriate. This is not the best platform for content distribution sharing links to blog & Facebook content can help in cross-platform promotion. Facebook The most powerful advertising platforms that will work for most businesses & industries due to its powerful paid targeting capabilities within business manager. There are constant changes to this platform & they are responsive to community feedback. Organic posts Regular engagement is important for your current subscribers/likers. Ideally your brand is the first to mind when anyone asks for recommendations for your product service or event. Maintaining your current social influencer ranking and authority within your industry is one of the easiest & most effective ways to continue & create a conversation around your product service or event. Facebook Posts & (sponsored posts) Adverts Facebook is one of the most powerful marketing & content distribution platforms due to the way you can target a very specific audience. Let us know if you d like more information on how your business might benefit. We use Facebook business manager for this & require setup or access to your Facebook ad account. Facebook Pixel Code this is code that is added to websites which allows Facebook to gather, analyse, segment & remarket to your website visitors. This will also create helpful audience data & organic reach data for posts and content, which can inform your social strategy in the future. 5 P a g e

6 Instagram An image & mobile video based platform that can give you rapid growth with the right strategy & images/videos for many industries & individual profile growth. Searchable via hashtags on standard content. With live streaming capabilities & 24hr only engagement via Instagram stories YouTube Is your business on YouTube? The primary video content platform from Google We can upload videos, complete all meta-tags and descriptions, caption your videos for accessibility and SEO, and cross promote on social media. Depending on your businesses needs we can recommend videographers who will work with you to create high-quality, engaging videos based on your business. Google+ Although this is a less popular networking channel, it connects to other google products/platforms, including online search (SEO), YouTube (live broadcasts). Pinterest Primarily a shopping and image search platform, also high engagement can be achieved through info-graphics, memes and inspirational content similar to Instagram. Snapchat This is a popular platform with the younger demographic predominantly with 11 to 18 year olds. We can create custom photo filters - the free uploads are restrictive in content. The paid filters can be created to compliment your event or product this usually targets users in a specific geographical area for a specific period of time. If you d like more information on how we can help with this platform please let us know. Other Platforms New content, social & communication platforms are being created every day. Our experienced social media team are always learning about the latest trends. Get in touch to let us know which platforms you re interested in & we ll update our menu for you to suit your needs. 6 P a g e

7 Additional Services Web Assist offer additional services which your business may like to consider. Keyword Research This environment is constantly changing and this change is getting faster as search engines and marketplaces change. The keywords that worked previously may not be as effective in future. i.e. Long-tail-keywords are currently a focus rather than singular words or search terms (because rather than searching VR humans will search best skydiving videos for VR headset ) Using these in Blog posts and Social media tags will increase the visibility of both for these terms. Blogging Web Assist can create informative and engaging blog posts to increase SEO and establish you (& your business) as a thought leader in your industry. We can: Meet with you to brainstorm a list of blog topics & themes. Research each article extensively, interview appropriate people where necessary and source content from reliable sources. Create unique written content upon request. you a draft of the article before publishing, allowing you to add any comments or edits. Publish the article/post to your WP website and distribute links to your chosen social media channels. Deconstruct the article into quote tiles, pull quotes and statistics to be used as content for social media. Effectively re-purposing & reusing your existing content. Social Media Training We are experts in our field. Your business and employees may benefit from training on; LinkedIn optimisation, social media at events, or staff conduct over social media. Graphic Design We offer vector graphics creation, i.e. customised logos & icons. Customised document design & page layouts for all your official documentation such as annual reports, print & online advertising. We use the latest Adobe CC suite of products for editing, editable design files can be provided. Photographic Services optimisation, manipulation & SEO We offer Photoshop editing and image manipulation and creation. Professional photographic advice can also be provided. We use the Adobe CC suite of products for editing, editable design files can be provided. CRM setup & Website Integration CRM s (Customer Relationship Management) systems essentially function as a semi-automated way to manage your clients, contacts, track your interactions & activity. CRM integration can also capture new client details for newsletter signups & enquiries on your site. If your business is dependent on your ability to communicate with your clients this could be a huge timesaver in numerous ways 7 P a g e

8 Website Maintenance In addition to Building your website we also offer different levels of website maintenance to support your website. Bonus - In house website hosting is included (for the first 12 months) in the Full Service & Premium when we build your website. OR If you d like a support & maintenance service for your existing site we ve got you covered - An Initial website analysis for externally hosted websites will be charged a one off fee of $90 + GST this can be quoted for your current website Basic** from $90 + GST /mth All critical updates, plugin updates, remote server backup & error checks. Premium** from $199 + GST /mth Everything in Basics Package + in-house hosting, + 1 hr per mth website & blog updates + monthly health check reports. VIP** from $279 + GST /mth Everything in Premium + Priority support*, updates incl. + monthly health checks & reports + 1hr of additional support for updates & upgrades. NOTE: ** Packages are subject to change due to new technologies & external cost variances (1 month notice provided) * Priority support is charged at the standard hourly rate, however, we will push your requests to the top of the que and ensure you re website gremlins are eliminated ASAP. Conditions/ Assumptions Costs are listed in Australian dollars, excluding GST. Costs quoted are valid for 30 days after the creation & distribution of this document. Our hourly rate may change at any time, however prior notice will be given. Adequate information, content topics (& client approvals, where required) needs to be provided in a timely manner to allow Web Assist time to develop or create content for scheduling. The sourcing of free stock images is included in this quote, however any assets that require purchasing will incur an additional cost. Costs for social media sponsored posts (paid advertising) are to be paid upfront or your credit card details provided to cover these costs at the time of purchase. Quote exclusions may be specified in some instances. i.e. Premium services such as strategy sessions, content planning, customised graphic design, photography or other unique artwork. This is changed at $90 p/hr + GST & will be dependent on client input & any unique requirements. Your quote may be reviewed at any time, with prior notice provided. 8 P a g e