DISCOVER. All that Lincoln Electric has to Offer. It s all about our customers. Quality

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DISCOVER All that Lincoln Electric has to Offer Having a trusted welding partner is essential for your company s productivity and profitability.

2 DISCOVER All that Lincoln Electric has to Offer Having a trusted welding partner is essential for your company s productivity and profitability. In order to operate at the highest level, look no further than Lincoln Electric. It s all about our customers. Quality products and great service are both important parts of our business, but it s our unmatched welding expertise that sets us apart from other welding companies. If there s a better way for you to weld, we ll help you find it. If robotics can improve your bottom line, we will guide you through the decision making process. If there s a method that can help you reduce costs, we ll show you how. The products you need and the commitment you deserve. No company understands welding like Lincoln Electric. No welding company has a broader network of world class facilities and people. No company is more focused on providing value for its customers. Lincoln Electric is committed to being the only welding resource you ll ever need. We re backing up that commitment with quality products, and the expertise to help you use them in exceptional ways.

3 Custom Solutions Our commitment to developing welding solutions that meet the unique needs of our customers is unparalleled. Becoming Lincoln Electric s partner provides your company with specialized, industry-tested equipment and consumables created to meet segment specific welding requirements. Guaranteed Performance and Quality We hold our products and services to the highest standards by actively participating in welding specification processes. This devotion to quality enables us to provide competent and reliable solutions for each of our partners. Application Engineering Our customers can take advantage of our world class lab and testing facilities staffed with a team of engineers, metallurgists, chemists and technicians. These resources can become an extension of internal capabilities for partners who seek to evaluate and solve critical welding issues. Training If training your employees is important, Lincoln Electric offers a broad range of seminars, classes and materials, available both on and off-site, to meet the scope of your training needs. This includes our innovative VRTEX 360 a virtual reality training solution that provides realistic arc welding simulation. Advanced Technology Solutions Lincoln Electric customers receive more than equipment and consumables when they purchase our products they receive our commitment. This partnership opens the door to custom welding solutions created by the foremost authorities in the industry. THE LINCOLN ELECTRIC COMPANY ı 3

4 World Class Company We are a global manufacturer and the market leader of the highest quality welding, cutting and joining products. Our enduring passion for the development and application of new technologies allows us to create complete solutions that make our customers more productive and more successful. We distinguish ourselves through an unwavering commitment to our customers and a relentless drive to exceed customer s expectations. World Class Products For a welding shop of any size, we have everything you need - from industry leading equipment and consumables to welding apparel that keeps you safe while getting the job done. DISCOVER WHAT LINCOLN ELECTRIC HAS TO OFFER

Equipment We provide technologically advanced power sources, engine drives and wire feeders

Consumables Our extensive line of consumables provide high quality welds that meet your

Accessories High grade accessories can make your job a whole lot easier.

cables, gun nozzles, MIG welding guns, TIG torches, contact tips and more.

With Lincoln Electric s full line of helmets, jackets, gloves, caps and glasses rest assured

Gas Apparatus and Flow Control Equipment Our pressure and flow control equipment provides

Automation Lincoln Electric s Automation Division offers drop-in-place, pre-engineered welding

5 Equipment We provide technologically advanced power sources, engine drives and wire feeders that are rugged enough to deliver outstanding performance in the most demanding environments. Consumables Our extensive line of consumables provide high quality welds that meet your specific application needs. Accessories High grade accessories can make your job a whole lot easier. To help you weld longer, Lincoln Electric offers a wide selection of quality tested welding cables, gun nozzles, MIG welding guns, TIG torches, contact tips and more. Personal Protection Equipment Safety is essential in any welding environment. With Lincoln Electric s full line of helmets, jackets, gloves, caps and glasses rest assured that we ll have you covered. Gas Apparatus and Flow Control Equipment Our pressure and flow control equipment provides reliable performance for any welding, cutting or allied process. Automation Lincoln Electric s Automation Division offers drop-in-place, pre-engineered welding solutions that have proven to resolve quality, productivity and skilled labor issues. Weld Fume Control To help reduce welding fume and create a safer workplace, Lincoln Electric has developed a full line of portable, stationary, and engineered solutions to optimize environmental air quality. THE LINCOLN ELECTRIC COMPANY ı 5

Stick Electrode Designed to provide maximum weldability for a wide range of applications.

Low Alloy, Low Hydrogen Solid Wire and Cut Lengths Controlling chemistry allows the high level of consistency,

Mild Steel, Bare Mild Steel, Copper Coated Low Alloy, Copper Coated Mild Steel Cut Length Cored Wire Formulated to

Metal-Cored - Mild and Low Alloy Steel Self-Shielded, Flux-Cored - Mild and Low Alloy Steel Gas-Shielded, Flux-Cored

paired together to meet any industry specific welding requirement.

and Low Alloy Steel Aluminum Designed to provide maximum weldability for a wide range of applications.

6 Stick Electrode Designed to provide maximum weldability for a wide range of applications. Mild Steel, Cellulosic Mild Steel, Rutile Mild Steel, High Deposition Mild Steel, Low Hydrogen Low Alloy, Cellulosic Low Alloy, Low Hydrogen Solid Wire and Cut Lengths Controlling chemistry allows the high level of consistency, feedability and arc performance Lincoln is known for. Mild Steel, Bare Mild Steel, Copper Coated Low Alloy, Copper Coated Mild Steel Cut Length Cored Wire Formulated to deliver industry leading consistency, performance and reliability. Metal-Cored - Mild and Low Alloy Steel Self-Shielded, Flux-Cored - Mild and Low Alloy Steel Gas-Shielded, Flux-Cored - Mild and Low Alloy Steel Submerged Arc Wire and Flux Over 150 combinations of fluxes and wires designed to be paired together to meet any industry specific welding requirement. Flux - Active Flux - Neutral Flux - Special Neutral Flux - High Performance / Alloy Flux Solid and Cored Wire - Mild and Low Alloy Steel Aluminum Designed to provide maximum weldability for a wide range of applications. Solid Wire Cut Lengths Stainless and Hardfacing Lincoln Electric features a variety of products to meet the requirements of many stainless steel and hardfacing welding applications. Stainless - Stick Electrode - Cored and Solid Wire - Submerged Arc Flux - Cut Lengths Hardfacing - Stick Electrode - Cored and Solid Wire - Submerged Arc Flux

Industrial Arc Welding Equipment From projects at home,

the right type of equipment for your job.

Multi-Operator Welding Systems MIG and FCAW Welders Stick

Apparatus Equipment Lincoln Electric offers MIG welding

nozzles, regulators, contact tips and much more to make your

Personal Protection Equipment A new line of personal

Welding Apparel and Safety Glasses VIKING Welding Helmets

welding solutions that are proven to resolve quality,

Pre-Engineered Solutions - Fixed Table, Turntable and

Pipe Cutting Solutions Orbital Welding Solutions Weld Fume

Environmental Solutions reduce welding fume and dust in the

Portable and Stationary Systems Modular and Robotic

Systems Training Solutions The VRTEX 360 is a VRAW (Virtual

The combination of realistic puddle simulation and arc

7 Industrial Arc Welding Equipment From projects at home, small shops to heavy duty fabrication Lincoln Electric has the right type of equipment for your job. Multi-Process Welders Advanced-Process Welders Multi-Operator Welding Systems MIG and FCAW Welders Stick and TIG Welders Engine Drives Welding Accessories and Gas Apparatus Equipment Lincoln Electric offers MIG welding guns, TIG torches, welding rod ovens, carts, cables, gun nozzles, regulators, contact tips and much more to make your job a whole lot easier. Personal Protection Equipment A new line of personal protection clothing, helmets and welding tools Red Line Welding Apparel and Safety Glasses VIKING Welding Helmets Automated Solutions Drop-in-place, pre-engineered automated welding solutions that are proven to resolve quality, productivity and skilled labor issues. Pre-Engineered Solutions - Fixed Table, Turntable and Positions Systems Custom Engineered Solutions Vernon Tool Pipe Cutting Solutions Orbital Welding Solutions Weld Fume Control Designed to optimize operator safety, Lincoln Environmental Solutions reduce welding fume and dust in the workplace to help our customers meet OSHA requirements. Portable and Stationary Systems Modular and Robotic Extraction Hoods Statiflex Filter Banks Engineered Central Systems Training Solutions The VRTEX 360 is a VRAW (Virtual Reality Arc Welding) training solution. The combination of realistic puddle simulation and arc welding sound tied to the welder s movement provides a realistic, hands on training experience. The VRTEX 360 is capable of simulating multiple arc welding processes on a wide variety of weld joint configurations. THE LINCOLN ELECTRIC COMPANY ı 7

World Class Customer Support Customer Service Full-time customer service representatives with extensive product knowledge are ready to answer your questions and take your orders.

8 World Class Customer Support Customer Service Full-time customer service representatives with extensive product knowledge are ready to answer your questions and take your orders. Engineers are located throughout the country to assist and provide value-added services like technical analysis of welding operations that reduce your overall welding costs. Online Online purchasing gives the option to place and access orders at all times. Customers have access to multiple order entry options, online order tracking, and fast delivery from regional distribution centers - ordering from Lincoln Electric is easy.

Ordering in Five Simple Steps Log on to start placing orders directly into the Lincoln Electric system.

STEP 1 Register or Login After clicking on the login link at the top of the homepage, you will be taken to the new partner login area.

STEP 2 Product Selection After finding the product you would like to purchase, enter the quantity and click Add to Cart.

Zone Partner Number [Sold To]: 0000011111 - ABC Welding Company Sales Organization [Sold To]: Lincoln Electric Cleveland - USA Distribution Channel

035 SUPERARC L-56 1000# ACCU-DRUM 1 EA K2471-1 1000 LB ED028827 From 1 1001 - CLEVELAND OH US 1,000.00 1001 - CLEVELAND OH US Unit Ext.

UPDATE CART Select Products CHECKOUT View Cart Shipping Information Order Summary Order Confirmation ACCOUNT CENTER ONLINE ORDERING STEP 3 View Cart

To add additional items to the cart, click Continue Shopping and you will be taken to the fast entry screen.

Product Description 2 3 4 5 6 7 ADD NEW LINE FIND PRODUCT PARTS NAVIGATOR ADD TO CART STEP 4 Shipping Information Enter purchase order number and

3/1/2011 3:55:24 PM US Eastern Time [Sold To]: Domestic Shipping Information Customer PO:* 123 Shipping Address Default Company Name: Street: City,

: ABC Welding Company 1234 Welding Drive Cleveland, OH 44117 US 111-222-3333 Select Products View Cart STEP 5 Order Summary and Confirmation Choose

Shipping Information Order Summary Order Conﬁrmation ACCOUNT CENTER ONLINE ORDERING 3/1/20113:55:24PMUSEasternTimeZone Partner Number [Sold To]:

LB ProductNumber Description Availability K2471-1 POWERMIG140C WELDER.

9 Ordering in Five Simple Steps Log on to start placing orders directly into the Lincoln Electric system. To open your Lincoln Electric online account, please contact your local Lincoln Electric Representative, or call 888.WELD.859 ( ). STEP 1 Register or Login After clicking on the login link at the top of the homepage, you will be taken to the new partner login area. Customers can login in here to purchase products online. STEP 2 Product Selection After finding the product you would like to purchase, enter the quantity and click Add to Cart. Select Products View Cart Shipping Information Order Summary Order Confirmation ACCOUNT CENTER ONLINE ORDERING 3/1/2011 3:48:52 PM US Eastern Time Zone Partner Number [Sold To]: ABC Welding Company Sales Organization [Sold To]: Lincoln Electric Cleveland - USA Distribution Channel [Sold To]: Domestic Quantity Product Number Description Availability Qty POWER MIG 140C WELDER.035 SUPERARC L # ACCU-DRUM 1 EA K LB ED From CLEVELAND OH US 1, CLEVELAND OH US Unit Ext. Net Price Remove Industrial Price Net Price UOM $PRICE $PRICE 1 EA $PRICE USD $PRICE $PRICE 1 LB $PRICE USD Items Total: $PRICE USD CONTINUE SHOPPING UPDATE CART Select Products CHECKOUT View Cart Shipping Information Order Summary Order Confirmation ACCOUNT CENTER ONLINE ORDERING STEP 3 View Cart View the products and quantities in the shopping cart. To add additional items to the cart, click Continue Shopping and you will be taken to the fast entry screen. If your shopping experience is complete, click on Checkout. Select Products View Cart Shipping Information Order Summary Order Confirmation ACCOUNT CENTER ONLINE ORDERING 3/1/2011 3:48:52 PM US Eastern Time Zone Partner Number [Sold To]: ABC Welding Company Sales Organization [Sold To]: Lincoln Electric Cleveland - USA Distribution Channel [Sold To]: Domestic Line Item Product Number 1 Product Qty. Product Description ADD NEW LINE FIND PRODUCT PARTS NAVIGATOR ADD TO CART STEP 4 Shipping Information Enter purchase order number and shipping information. 3/1/2011 3:55:24 PM US Eastern Time Zone Partner Number [Sold To]: ABC Welding Company Sales Organization [Sold To]: Lincoln Electric Cleveland - USA Distribution Channel [Sold To]: Domestic Shipping Information Customer PO:* 123 Shipping Address Default Company Name: Street: City, State, Zip: Country: Phone NO.: ABC Welding Company 1234 Welding Drive Cleveland, OH US Select Products View Cart STEP 5 Order Summary and Confirmation Choose Submit Order once you verify shopping cart information. Shipping Information Order Summary Order Conﬁrmation ACCOUNT CENTER ONLINE ORDERING 3/1/20113:55:24PMUSEasternTimeZone Partner Number [Sold To]: ABC Welding Company SalesOrganization[SoldTo]: Lincoln Electric Cleveland - USA DistributionChannel[SoldTo]: Domestic Quantity 1 EA 1000 LB ProductNumber Description Availability K POWERMIG140C WELDER.035SUPERARC L # ACCU-DRUM 1 ED Qty From CLEVELAND OH US 1, CLEVELAND OH US Unit IndustrialPrice NetPrice UOM Your order is automatically entered into the Lincoln Electric system. You will receive an order acknowledgement via . To view order status and tracking information, click on the Lincoln Order #. Choose Quick Print to print a copy of the confirmation. Ext. Net Price $PRICE $PRICE 1 EA $PRICE USD $PRICE $PRICE 1 LB $PRICE USD Items Total: $PRICEUSD Taxes: $0.00 USD Order Total: $PRICEUSD THE LINCOLN ELECTRIC COMPANY ı 9

World Class Logistics Lincoln Electric can deliver your

to you from one of six strategically located

10 World Class Logistics Lincoln Electric can deliver your products in the packaging or quantities that meet your needs. Distribution Centers All purchases are shipped directly to you from one of six strategically located distribution centers in the U.S. Cleveland, OH Atlanta, GA Chicago, IL Oklahoma City, OK Los Angeles, CA Vancouver, WA

11 D D D D D D THE LINCOLN ELECTRIC COMPANY ı 11

Welding Solutions for Chassis

Welding Solutions for Chassis Fast Forward with less rework and less downtime Are you a chassis parts manufacturer under pressure to produce? The new CAFÉ standards are forcing lightweighting and redesigns.