6,000 sq ft Bldg Loading with the Gradall fork lift for storage over ton (2,000 lb) totes

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1 FOR IMMEDIATE RELEASE Date: June 28, 2011 Dear Fellow Shareholders, The first half of 2011 has been an exciting period for the growing team at U.S. Rare Earth Minerals, Inc. Your Company has made significant progress on its way to becoming a major force in re-mineralization the earth. Many thanks for the flood of shareholder compliments after we announced our name change and three for one stock split in April. The new name draws attention to the fact that while our product is composed of a broad spectrum of macro, micro, and nano minerals, it also contains most of the seventeen known rare earth elements. Included below is the AA Labs mineral analysis of our primary product, Excelerite, with its rare earth minerals contents highlighted in red for your review. While our primary business at present is the mining, packaging, and sales of our Excelerite products, it is our intention to focus on the extraction and sale of certain rare earth minerals in the near future. Since our name change and stock split, we have acquired the necessary mining equipment in order to take complete control of our mining operations. Below are photos of the mine that show our equipment, large storage warehouse and living accommodations for our workers. (equipment and building is all paid for in full) 6,000 sq ft Bldg Loading with the Gradall fork lift for storage over ton (2,000 lb) totes Some of the loading equipment Erecting the building Loading in bulk 44,000 tons

2 Unloading our John Deere Excavator Loading up 23 1 ton totes Picking up the 5 wheel to take to the mine Our semi & trailer taking loader to mine Our local delivery box truck (carries 8 tons) Warehouse caterpillar forklift, lifts 2 tons at once Besides the increase in our domestic sales this year, we have responded to substantial international product interest, sending Excelerite test shipments to companies and agents in Brazil, Ghana, Ethiopia, Paraguay, China, Australia, India, Japan, England, Mexico, Honduras and Dubai. We are diligently working towards large volume sales and strategic alliances with companies both at home and abroad. Your Company is currently bound by non-disclosure agreements with certain countries and several major U.S. agricultural firms and therefore cannot announce any contracts or test results until we are permitted to do by the terms of the contracts. We look forward to issuing press releases regarding these relationships in the coming months. Until such time as we are able to post shareholder communications within the Investors section of our upcoming new corporate website, currently under construction, all official company shareholder communications will be accessible via the Press Releases link at We don t know of a single customer who has not tried Excelerite and marveled at its obvious effectiveness. You, our shareholders, know Excelerite WORKS, so keep spreading the word We look forward to a fantastic future and wish to thank you for your continued loyalty and support. Best regards, Dennis Cullison, President Paul Hait, CEO

3 Rare earths roster Here's a closer look at some of the ways each rare earth element is used: Scandium: Added to mercury vapor lamps to make their light look more like sunlight. Also used in certaintypes of athletic equipment including aluminum baseball bats, bicycle frames and lacrosse sticks as well as fuel cells. Yttrium: Produces color in many TV picture tubes. Also conducts microwaves and acoustic energy, simulates diamond gemstones, and strengthens ceramics, glass, aluminum alloys and magnesium alloys, among other uses. Lanthanum: One of several rare earths used to make carbon arc lamps, which the film and TV industry use for studio and projector lights. Also found in batteries, cigarette-lighter flints and specialized types of glass, like camera lenses. Cerium: The most widespread of all rare earth metals. Used in catalytic converters and diesel fuels to reduce vehicles' carbon monoxide emissions. Also used in carbon arc lights, lighter flints, glass polishers and self-cleaning ovens. Praseodymium: Primarily used as an alloying agent with magnesium to make high-strength metals for aircraft engines. Also may be used as a signal amplifier in fiber-optic cables, and to create the hard glass of welder's goggles. Neodymium: Mainly used to make powerful neodymium magnets for computer hard disks, wind turbines, hybrid cars, earbud headphones and microphones. Also used to color glass and to make lighter flints and welder's goggles. Promethium: Does not occur naturally on Earth; must be artificially produced via uranium fission. Added to some kinds of luminous paint and nuclear-powered microbatteries, with potential use in portable X-ray devices. Samarium: Mixed with cobalt to create a permanent magnet with the highest demagnetization resistance of any known material. Crucial for building "smart" missiles; also used in carbon arc lamps, lighter flints and some types of glass. Europium: The most reactive of all rare earth metals. Used for decades as a red phosphor in TV sets and more recently in computer monitors, fluorescent lamps and some types of lasers but otherwise has few commercial applications. Gadolinium: Used in some control rods at nuclear power plants. Also used in medical applications such as magnetic resonance imaging (MRI), and industrially to improve the workability of iron, chromium and various other metals.

4 Terbium: Used in some solid-state technology, from advanced sonar systems to small electronic sensors, as well as fuel cells designed to operate at high temperatures. Also produces laser light and green phosphors in TV tubes. Dysprosium: Used in some control rods at nuclear power plants. Also used in certain kinds of lasers, high-intensity lighting, and to raise the coercivity of highpowered permanent magnets, such as those found in hybrid vehicles. Holmium: Has the highest magnetic strength of any known element, making it useful in industrial magnets as well as some nuclear control rods. Also used in solidstate lasers and to help color cubic zirconia and certain types of glass. Erbium: Used as a photographic filter and as a signal amplifier (aka "doping agent") in fiber-optic cables. Also used in some nuclear control rods, metallic alloys, and to color specialized glass and porcelain in sunglasses and cheap jewelry. Thulium: The rarest of all naturally occurring rare earth metals. Has few commercial applications, although it is used in some surgical lasers. After being exposed to radiation in nuclear reactors, it's also used in portable X-ray technology. Ytterbium: Used in some portable X-ray devices, but otherwise has limited commercial uses. Among its specialty applications, it's used in certain types of lasers, stress gauges for earthquakes, and as a doping agent in fiber-optic cables. Lutetium: Mainly restricted to specialty uses, such as calculating the age of meteorites or performing positron emission tomography (PET) scans. Has also been used as a catalyst for the process of "cracking" petroleum products at oil refineries. "#$#%&'()&'*+,-.('&/012.3#45647%-8('9::;0<'#=(.;1>%?@@AB

5 ANALYSIS OF AMERICAN ASSAY LABORTORIES PARTS PER MILLION (PPM) UNLESS NOTED OTHERWISE MINERAL QUANTITATION MINERAL QUANTITATION Aluminum Molybdenum 0.1 Antimony 1.0 Neodymium 9.5 Arsenic 2.2 Nickel 5.8 Barium Niobium 5.5 Beryllium 1.60 Osmium Bismuth 0.03 Palladium Boron 1.4 Phosphorus 327 Bromine 4 Platinum Cadmium 0.09 Potassium Calcium Praeseodymium 1.9 Cerium 20.5 Rhenium Cesium 5.8 Rhodium Chloride 0.17 Rubidium 33.8 Chromium 25.4 Ruthenium Cobalt 5.0 Samarium 1.7 Copper 9.0 Scandium 2.0 Dysprosium 1.4 Selenium -0.5 Erbium 0.9 Silicon Europium 0.3 Silver.10 Fluorine Trace Sodium 5578 Gadolinium 1.8 Strontium 225 Gallium 8.5 Sulfur 411 Germanium -0.2 Tantalum 0.9 Gold Tellurium 0.20 Hafnium 0.81 Terbium 0.6 Holmium 0.1 Thallium 0.21 Indium -0.2 Thorium 0.6 Iodine -0.5 Thulium 0.06 Iridium Tin 1.1 Iron Titanium 1030 Lanthanum 11.7 Tungsten 2.0 Lead 8.1 Uranium 0.6 Lithium 56.8 Vanadium 41.0 Lutetium -0.1 Ytterbium 0.7 Magnesium Yttrium 5.9 Manganese Zinc 26 Mercury 0.62 Zirconium 35 "#$%&'%()*%)++#,$(%-.%+%/%0$1203)4%5)4$()06/#1$+27%+8)$(29(%4+%*%+1)1:%9#6%%;%4< "#$%&'()$6#%10#$#==>40)$>4)++8#0%)4$(</>1$?%)4$2,2=2)++8;4#6>=%6*2)>4)02>/,2112#0@