Creative Media Product
|
|
- Julius Harris
- 6 years ago
- Views:
Transcription
1 Creative Media Product Through the Creative Media Product, you have an opportunity to showcase both your knowledge and understanding of your ISP novel and your knowledge of the conventions of media. It is important for you to remember that the focus is on your analysis / interpretation of the novel. While the Creative Media Product also requires visual appeal, the substance found in the media products will count for more marks than the style in which the information is presented. The substance found in the media products refers to: the representation of the novel through newspaper/ magazine articles, print advertisements, commercial storyboards and a poster, the script adaptation and stage directions, and the contents of the website. For each Creative Media Product, the substance also refers to the analysis or rationale you provide that explains why and how you created the text and visuals for your media product. Your product must demonstrate three key elements: 1. Knowledge of your Novel. To do this, you need to include specific and relevant details from your novel. Refer specifically to characters, places, dates, themes, and symbols that are important. The more detail you use, the better. 2. Awareness of Media Literary. As you create, remember that your product must fulfill as many of the Key Concepts of Media Literacy as possible; that is, it should have the appearance of reality, it should be selling something, it should advocate a particular ideology; be relatable to your audience. 3. Effective Advertising. After creating your product, you must sell it to the class. Use the strategies learned through the Ad Deconstruction assignment primary and secondary messages, target audience, a hook and story, and the use of advertising claims and appeals to sell us on your product. Creative Media Product Options Option 1: A Videotaped Commercial Note: Before you may begin to create your product, you must complete the Media Product Proposal and submit to the teacher for approval. This commercial will be for an imaginary film adaptation of your ISP novel. You must decide who the director and major actors are in addition to any other information you feel is pertinent. Please note: You may not use existing material if your novel has already been made into a film. Your storyboard must include a slogan/jingle, illustrate a specific appeal and claim, and contain the following: sound effects and music, a script of all dialogue and actions, and visual drawings with camera angles labeled (e.g. CU, ELS).
2 Remember that you are creating a commercial to appeal to a specific target audience; you must identify the audience and explain the rationale behind the choices made for the commercial and poster. On a separate piece of paper, provide a Product Profile for the commercial and the poster. See the notes about Product Profiles below. Option 2: A Newspaper or Magazine Focus on the plot, themes and characters in your ISP novel, and write at least four detailed articles. These articles must contain information that reflects the ISP novel s content accurately. Be sure to include several different types of articles; for example, interviews, news articles, travel articles, sports, fashion, etc. Choose formats that best suit the novel you have read. Each piece must accurately reflect aspects of newspaper articles the inverted pyramid, the W5 questions (Who? What? Where? When? Why?), newsworthiness, formatting (headline, byline, etc.). The newspaper / magazine must also contain at least three advertisements that pertain to the ISP novel. The ads may be promoting the book itself, or something found in the novel. Please note: you may not use entire existing ads or large parts of existing ads. Cutting and pasting parts of ads is acceptable. On a separate piece of paper, provide a Product Profile for each advertisement. See the notes about Product Profiles below. Option 3: A Film or Stage Script Adaptation If you choose this option, you will do two pieces of creative writing. First, you will write a script for the final scene or chapter(s) from the novel. You will essentially convert descriptive narrative and dialogue into a scene to be acted out. The second piece of creative writing is an extension of the plot what happens after the novel ends? Write a script for a lost scene or a sequel to the novel. Your script must maintain the integrity of the original novel; i.e. the characters must speak and behave in a manner that is consistent with their characterization in the novel. In addition to the written elements, you will also create a three-dimensional representation of the stage set. Please note that you must have the chapter(s) approved by your teacher before you begin to adapt the text into a script. This is to ensure that you are using enough of the text from the novel to fulfill the requirement for the first piece of creative writing. All descriptions of setting (time and place), as well as how the characters look and behave must be included in either the stage directions, or directly into the dialogue spoken by the characters.
3 You must include a written description that introduces the scene you have adapted. Explain what has happened in the novel so far, and what is about to unfold. Make any necessary connections that will allow your reader to understand the context of the scene, as well as who the characters are. Remember to state the title of the text. Create a set of Director s Notes: In writing, describe the stage set what does it look like? What will the audience see when the curtains open? Create a list of cast members and all the props needed by the characters on stage. Explain the rationale behind the choices you have made. Then create a visual representation of the stage set a detailed drawing or a 3D diorama. Option 4: An Educational Website This website will be about the ISP novel and related issues. Your site must be fully functioning, practical, interactive, original to you, and easily accessible. Consider creating links to related information. This option is particularly suited to students who already know how to create a website. It is not acceptable to lift information from an existing website, and pass it off as your own work. You will be required to submit a printed version of the information found on your website. Remember that the purpose of this activity is to demonstrate your knowledge and understanding of the ISP novel, and your insight into various aspects of the novel (characters, themes, symbolism, messages, etc). The material presented in this website must go beyond a description of plot and characters. The majority of the evaluation marks for the website will be based on the original text (written by you) found on the website. Text that is not original to you will not be considered in the evaluation. Provide a Product Profile for the website a written explanation of the target audience, and how you tailored the site to appeal to this audience. Explain the elements of emotional appeal you have used. Bishop Allen Media Expo An in-class Media Expo will be held where each student has the opportunity to sell her or his Creative Media Product to potential corporate buyers. The presentation is mandatory for all students, and must not exceed five minutes. The top three students from each Grade 10 English class will be sent to the Media Grand Expo finals in the B.A. Library and will be judged. The top three winners will receive prizes. Please note: The Media Expo can only be successful if everyone approaches it with a sense of community and congeniality. With this in mind, all students are asked to bring in $2 in order to provide the prizes for the Media Grand Expo.
4 What is a Product Profile? This is the written component of your advertisement. It must be written in properly formatted paragraphs. It must discuss the following: 1. Product Information: Introduce the product being advertised, and give an explanation of the function/purpose of your product. 2. Target Audience: Explain who your advertisement is aimed at, and explain how you have appealed to this target audience. See the information about Target Audience given below. 3. The Elements of an Emotional Appeal: Explain how you constructed your ad by explaining the elements of emotional appeal: story, models, copy, details, point of view, setting, colour, and sound (in audio and video advertisements). Refer to the handouts on Constructing Emotional Appeal, and the deconstruction of the McDonald s advertisement. 4. Advertising Appeals and Claims: List and explain the advertising appeals and claims used in your ad.
5 ISP Creative Media Product Proposal Name: Title of Novel: Please indicate which option you have selected for the Creative Media Product assignment: 1. Newspaper or Magazine 2. Videotaped Commercial with Storyboards, and a Poster 3. Script and Stage Set Design 4. Educational Website List and describe your ideas for the Creative Media Product: List any questions you have about the assignment: This proposal has been: Approved Approved, with the following suggestions for consideration:
Advertising project ADVERTISING
A. Advertising is all around us! Advertising project We are surrounded by all sorts of adverts all of the time. How many types can you think of? Brainstorm as many types of advertising as you can! Begin
More informationSo what s the point in that! Why do we collect ideas?
An arrangement of images, materials, pieces of text, etc which are intended to suggest a particular style or concept. They are a way of collecting creative information to prepare for a new project. So
More informationA-level Media Studies Advanced Subsidiary Examination MEST2. Production Briefs MEST2. Unit 2 June To release to students on or after 1 June 2017
Unit 2 June 2018 A-level Media Studies Advanced Subsidiary Examination Unit 2 Creating Media s To release to students on or after 1 June 2017 All teacher-assessed marks to be returned to AQA by 15 May
More informationGCSE Media Studies NEA. Student Booklet. For submission in 20XX
GCSE Media Studies NEA Student Booklet For submission in 20XX 2 You must complete: 1) a Statement of Intent 2) an individual media production for an intended audience, applying your knowledge and understanding
More informationPR 222 Introduction to Advertising Revised 9/09 D. Bober
Ursuline College Accelerated Program CRITICAL INFORMATION! DO NOT SKIP THIS LINK BELOW... BEFORE PROCEEDING TO READ THE UCAP MODULE, YOU ARE EXPECTED TO READ AND ADHERE TO ALL UCAP POLICY INFORMATION CONTAINED
More informationLearning Objectives. Learning Objectives 17/03/2016. Chapter 9 Creative Strategy: Implementation and Evaluation
Chapter 9 Creative Strategy: Implementation and Evaluation Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
More informationSINGHANIA UNIVERSITY Syllabus Of Bachelor of Journalism & Mass Communication For 1st Year to 3rd Year
FIRST YEAR S. NO. PAPER SINGHANIA UNIVERSITY Syllabus Of Bachelor of Journalism & Mass Communication For 1st Year to 3rd Year 1. Media Writing 2. Socio Economic & Political development 3. Introduction
More informationPUBLIC RELATIONS STRATEGIES LEVEL 4 PROJECT
PUBLIC RELATIONS STRATEGIES LEVEL 4 PROJECT TABLE OF CONTENTS 2 Introduction 3 Your Assignment 4 Assess Your Skills 5 Competencies 5 Defining Public Relations 6 Branding 6 Creating a Public Relations Strategy
More informationTo be given to candidates on or after 1 March 2019 in the year before certification.
Oxford Cambridge and RSA To be given to candidates on or after 1 March 2019 in the year before certification. GCSE (9 1) Media Studies Creating media Non-Examination Assessment (NEA) Briefs INSTRUCTIONS
More informationReach a more specific age or gender group such as young women aged 18-25, or teenagers between
www.counternarratives.org BEST PRACTICE GUIDE PLANNING A CAMPAIGN Introduction A successful counter-narrative campaign plan can be broken down into four fundamental questions: who is your audience, what
More informationPSA Public Service Announcement Assignment
PSA Public Service Announcement Assignment Public Service Announcement: You will individually: Select a topic Research the topic Write and pitch proposal to your group In your groups you will: Write script
More informationDesign and Production. Chapter Outline. Key Points. Chapter 14
Design and Production Chapter 14 Chapter Outline I. Chapter Key Points II. Visual Communication III. Print Art Direction IV. Print Production V. Television Art Direction VI. Broadcast Production VII. Effective
More informationCreative imedia. R081: Preproduction. Revision Booklet
Creative imedia R081: Preproduction skills Revision Booklet Mood boards Purpose of a mood board: Central focus of ideas in one place Used to generate ideas for a client to meet their approval before creating
More informationSuggestion in Media. Is What You See What You Get? Do You Really Want It? Chapter 8 Introduction to Critical Reasoning Professor Doug Olena
Suggestion in Media Is What You See What You Get? Do You Really Want It? Chapter 8 Introduction to Critical Reasoning Professor Doug Olena The hand that rules the press, the radio, the screen and the far-spread
More informationEDUCATION SECTOR ACTIVITIES
S.No Activity Description EDUCATION SECTOR ACTIVITIES 1 Education Advisor Assists Higher Education providers, inside and outside the Free Zone, on various programs requirements, governmental collaborations
More informationGCSE Media Studies. Unit 2: Understanding the Media. Assignment 2: Advertising and Marketing Exemplar Folder 1. version 1.0
GCSE Media Studies Unit 2: Understanding the Media Assignment 2: Advertising and Marketing Exemplar Folder 1 version 1.0 Teacher Resource Bank / GCSE Media Studies / Unit 2 / Advertising and Marketing
More informationGlossary. This glossary is provided to enable a common understanding of the key terms in the Media Production and Analysis course syllabuses.
Glossary This glossary is provided to enable a common understanding of the key terms in the Media Production and Analysis course syllabuses. Agenda Setting Audience Profile Audience Reach Auteur Codes
More informationMedia Assignment General assessment information
Media Assignment General assessment information This pack contains general assessment information for centres preparing candidates for the assignment Component of Higher Media Course assessment. It must
More informationUNIT 4 PUBLIC RELATIONS
MEANING OF PUBLIC RELATIONS UNIT 4 PUBLIC RELATIONS Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics. DEFINITION
More informationTerm Project #F1.1: Advertising 1 Personal Finance 522
Term Project #F1.1: Advertising 1 Personal Finance 522 Description Your project is to create your own commercial advertisement. You are free to choose any product or service on the market. Alternatively,
More informationAudiences negotiate meaning
Audiences negotiate meaning GRADES DURATION 5-8 45 minutes OVERVIEW In this lesson, students watch a video introducing the media literacy key concept that audiences negotiate meaning. They discuss the
More informationHow to Create the Perfect Public Service Announcement
Hamden High School NAME Department of Fine Arts Music Technology Creating a Public Service Announcement (PSA) Introduction How to Create the Perfect Public Service Announcement By Jaclyn Bell ON MARCH
More informationMark Scheme. January BTEC Level 1/Level 2 First in Creative Digital Media Production. Unit 1: Digital Media Sectors and Audiences (21526E)
Scheme January 2015 BTEC Level 1/Level 2 First in Creative Digital Media Production Unit 1: Digital Media Sectors and Audiences (21526E) Edexcel and BTEC Qualifications Edexcel and BTEC qualifications
More informationMCM401 Fundamentals of Public Relations Short Questions and Answers for Midterm Exam Preparation Must Read Before Exam
MCM401 Fundamentals of Public Relations Short Questions and Answers for Midterm Exam Preparation Must Read Before Exam Question: What is a Press Release? A press release, also known as a news release is
More informationCHAPTER I INTRODUCTION. A. Research Background. In reality, communication is the essential thing in human s being life.
Nama Judul : Mintarti Hindraningsih : A comparative study of tenor in school advertisement texts: Sekolah Pelita Harapan, Raffles International Christian School and Sekolah Ciputra Issued In Garuda Magazine
More informationPEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817)
PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817) Contents 1 1 2 2 INTRODUCTION Promote the public image of Rotary What is the People of Action campaign? Campaign materials overview 3 4 5 7 GET STARTED Tell
More informationMr. Pustay AP PSYCHOLOGY
Mr. Pustay AP PSYCHOLOGY AP PSYCHOLOGY PUBLIC SERVICE ANOUNCEMENT (PSA) OVERVIEW: We will do only one RESEARCH activity this academic year. You may turn the PUBLIC SERVICE ANNOUNCEMENT (or if you prefer,
More information2.2 Persuasion by appeals to reason
2 Persuasion by appeals to reason People can be persuaded to behave in a certain way when they are convinced that it is the best way to behave. 1 Give them the facts Texts: brochures Informative texts
More informationWhat do you think it means to be media smart?
Evaluating Different Media RI8: I can evaluate the advantages and disadvantages of using different media (e.g., print or digital text, video, multimedia) to present a particular topic or idea, providing
More informationPUBLIC RELATIONS Guide for RE/MAX Offices and Agents
PUBLIC RELATIONS Guide for RE/MAX Offices and Agents WHAT EXACTLY IS PUBLIC RELATIONS? PUB LIC RE LA TIONS The name sums it up. Simply put, Public Relations (PR) is the management of the communication
More informationSticky Sites LESSON PLAN. Essential Question How do websites attract visitors and keep them there?
LESSON PLAN Sticky Sites Essential Question How do websites attract visitors and keep them there? Lesson Overview Students learn about some of the features that attract and retain visitors to websites.
More informationMedia Today, 6 th Edition. Chapter Recaps & Study Guide. Chapter 9: The Magazine Industry
1 Media Today, 6 th Edition Chapter Recaps & Study Guide Chapter 9: The Magazine Industry Like books and newspapers, magazines existed before the magazine industry. Today's magazine industry faces challenges
More informationIllustration. Chapter 13 Art Direction and Production. The Evolution from Words to Pictures. Definition:
Chapter 13 Art Direction and Production Art Direction and Production The Evolution from Words to Pictures Improved technology Advantages of visuals or text Brand images are build better with visuals Visuals
More informationLesson Plan Promotion Involves Communication
Lesson Plan Promotion Involves Communication Course Title: Marketing Session Title: Promotion Involves Communication Performance Objective: Upon completion of this lesson, the student will be able to explain
More informationC R E A T I V E S T U D I O
CREATIVE STUDIO Creativity that sells. An eye for the extraordinary innovative commercially-driven solutions. Full service studio- from art direction and concept creation to post-production and final sign-off.
More informationService Marketing: A practical approach Prof. Dr. Biplab Datta Vinod Gupta School of Management Indian Institute of Technology-Kharagpur
Service Marketing: A practical approach Prof. Dr. Biplab Datta Vinod Gupta School of Management Indian Institute of Technology-Kharagpur Lecture-28 Managing Integrated Marketing Communications-I Hello
More informationUnderstanding Advertising
CHAPTER 7 Understanding Advertising Today we are surrounded by advertisements or ads as we call them. We watch these on television, listen to them on radio, see them on the streets and in newspapers and
More informationTHE MIDAS TOUCH INTRODUCTION... 3 QUESTION- BY- QUESTION GUIDE... 5 HOW TO PREPARE A WORK SAMPLE... 13
THE MIDAS TOUCH HOW TO PREPARE A GOLD QUILL AWARDS ENTRY FOR THE COMMUNICATION SKILLS DIVISION TABLE OF CONTENTS INTRODUCTION... 3 QUESTION- BY- QUESTION GUIDE... 5 QUESTION 1: DESCRIBE THE ORGANIZATION...
More informationAnalyzing an Advertisement and Creating a New One
Analyzing an Advertisement and SUGGESTED LEARNING STRATEGIES: Graphic Organizer, Marking the Text, Drafting, Self-Editing, Peer Editing Analyzing an Advertisement and Assignment Your assignment has three
More informationYOU KNOW YOUR BUSINESS HAS THE FULL COMPLEMENT OF BRASS, STRINGS, WOODWINDS AND PERCUSSION, SO WHAT DO YOU NEED TO REALLY PERFORM A SYMPHONY?
YOU KNOW YOUR BUSINESS HAS THE FULL COMPLEMENT OF BRASS, STRINGS, WOODWINDS AND PERCUSSION, SO WHAT DO YOU NEED TO REALLY PERFORM A SYMPHONY? Enter your conductor. The strings section of the orchestra
More informationA multi-platform digital lifestyle brand aimed at constantly connected ABC1 female millenials
MEDIA PACK 2015 A multi-platform digital lifestyle brand aimed at constantly connected ABC1 female millenials T he Debrief delivers a distinct mix of tailored content that mirrors the behaviour of the
More informationThe Idea Writers Written by Teressa Iezzi
1 A summary of The Idea Writers Written by Teressa Iezzi This is a summary of what I think is the most important and insightful parts of the book. I can t speak for anyone else and I strongly recommend
More informationSchool and Teacher Programs Classroom Activities Over There! Posters from World War I Producing a Persuasive Poster (Grades 6-12)
School and Teacher Programs 2014-2015 Classroom Activities Over There! Posters from World War I Producing a Persuasive Poster (Grades 6-12) 1 Massachusetts Curriculum Frameworks for English Language Arts:
More informationMedia Assignment General assessment information
Media Assignment General assessment information This pack contains general assessment information for centres preparing candidates for the Assignment Component of National 5 Media Course assessment. It
More informationIntroductory guide to media relations
Introductory guide to media relations Published by All About Audiences This is a guide for those new to working with the press that takes you through the key stages of developing media relations campaigns.
More informationMOVIE MARKETING TEACHING RESOURCE
TEACHING RESOURCE Students will discover how a marketing campaign can influence the success and profitability of a film. A step by step analysis of a marketing campaign will allow students to access the
More informationBlock 9: Media and Novel Study
5 th Grade Reading 1 Block 9: Media and Novel Study 5/4-5/29 4 weeks (19 days) TEKS: 5.1A, 5.9A, 5.14A, 5.14B, 5.14C, 5.14D Week Time Lessons Focus Frame 1 5/4-5/8 1-5 5.14A-D Media Literacy 2 5/11-5/15
More informationHow to Write an Effective News Release. A Guide for Industrial Marketers
How to Write an Effective News Release A Guide for Industrial Marketers How to Write an Effective News Release News releases can play an important role in your company s marketing and branding efforts
More informationPress Advertising 2 Integrated Campaign 5. Outdoor Advertising 2 Art Direction 5. Film Advertising 2 Craft for Advertising 5
Presents 2015 Categories & Prices Advertising Press Advertising 2 Integrated 5 Outdoor Advertising 2 Art Direction 5 Film Advertising 2 Craft for Advertising 5 Radio Advertising 3 Film Advertising Craft
More informationIt examines in extreme detail the various advertising techniques that are popularly used in contemporary times with dynamic audiences in mind.
UNITED STATES INTERNATIONAL UNIVERSITY JRN 4033: ADVERTISING AND MEDIA AUDIENCES COURSE SYLLABUS&OUTLINE SUMMER SEMESTER 2011 CLASS HOURS: MONDAYS AND WEDNESDAYS 11:00 AM 112:40 PM LECTURER: Nemwel Isaac
More information5 Tips for Choosing the Right Print Media for Your Advertising Budget
5 Tips for Choosing the Right Print Media for Your Advertising Budget Choosing the right print media channel for your business advertising can seem a bit overwhelming. There are lots of options available,
More informationphotography visual ART performing ARTs fashion HAir & Make-up film music models
photography visual ART performing ARTs fashion HAir & Make-up film music models Zwei (Tsu-vei) is German for the number two. We publish two different covers for each issue released on quarterly basis.
More informationFavourite Advertisements Chart
Appendix A Advertising Grade 9 or 10 Introduction to Business (BBI10/2O): Business Studies Favourite Advertisements Chart Favourite Advertisements Type of Ad (e.g., Radio, TV) Company Product/Service Key
More informationCreate A Commercial Feed by M. T. Anderson
C Create A Commercial Feed by M. T. Anderson Overview Description: With the Feed, people are constantly bombarded with advertisements and other input. In this writing and media arts lesson, students will
More informationDetermine What to Prototype
Once you ve created a User Experience map, it s time to identify and prioritize the questions that you ll need to answer with your prototype. We ve outlined step-by-step instructions below and completed
More informationMedia research and Kinesiology
Media research and Kinesiology Dr. M. Masucci With an assist to Dr. Ted M. Butryn KIN 250 Spring 2009 Characteristics of the Media Print media: words & images printed on paper Newspapers, magazines & fanzines,
More informationPrepared on 12/18/17 exclusively for City Heights Economic Development Coalition s
Prepared on exclusively for City Heights Economic Development Coalition s Fair@44 Developing an effective, replicable, consistent promotion plan for City Heights Economic Development Collaborative s Fair@44.
More informationTeddington School Sixth Form
Teddington School Sixth Form AS / A level Media Studies Subject Induction and Key Course Materials AS and A level Media Studies Exam Board: Eduqas Year 1 - AS Level Media Studies (Year 12) This booklet
More informationABOUT BE REATIVE THE BRIEF WHAT IS THE KEY MESSAGE?
ABOUT BE REATIVE Film Education has teamed up with ScreenThing (a unique programme that takes young people under the skin and behind the scenes of the film and TV industry) to launch this year s Be reative
More informationMapping Your Future. Media & Advertising. What is Media and Advertising?
Mapping Your Future What is Media and Advertising? New York City is one of the biggest media and advertising centers in the world. Advertising is a way of communicating used to persuade an audience. Media
More informationPoster Design. Promoting Film
Poster Design Promoting Film 1. When Advertising, You Must Persuade A Target Audience Target Audience: the target audience is a particular group at which a product is aimed. Consider: Age Gender Interest
More informationMedia Messages Workshop Guide for Teachers
Confident Me: School Workshops for Body Confidence Workshop Guide for Teachers workshop 2 of 5 Learning outcomes and resources IN THIS WORKSHOP YOU WILL: Analyze professional and social media Develop media
More informationUnit 7 Marketing Plan and Pitching
Unit 7 Marketing Plan and Pitching Review Mid-point check in! Share with the group your progress What are you most proud of? What are you looking forward to? Learning Objectives What a marketing plan is
More informationARTS & CRAFTS 3 rd.level
Teacher: maiteprofededibujo@gmail.com ARTS & CRAFTS 3 rd.level TERM 2 JANUARY-FEBRUARY-MARCH 2016 INDEX Unit 4-VISUAL PERCEPTION 4.1 PICTURES ABOUT LAWS OF GESTALT 4.2 OPTICAL ILLUSIONS 4.3 COMPOSITION
More informationKimberley Crofts
Kimberley Crofts www.publish.wordpress.com kimberley.crofts@gmail.com LECTURER 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 sinéad MINI PROJECTS MAJOR PROJECT ADVERTISING MP PRESENTATION DAVID LOGO STYLE
More informationActivities for Responding to Reading in Year Two
Activities for Responding to Reading in Year Two Written and compiled by the Lancashire Literacy Consultants Year 2 Teacher s notes The activities are not intended to be issued without prior discussion
More informationThe example of advertisement
Short Functional Text : Advertisement It is a notice or display that is used to persuade people to buy some products. We can find many advertisements around us, such as in TV, internet, radio, or along
More informationMerchants of Cool a Web based Inquiry and Creative Arts Assignment
Merchants of Cool a Web based Inquiry and Creative Arts Assignment In this task you will be looking at the way marketing and advertising is done and thinking about the ways they affect our lives. Step
More informationThe Influence of Gender and Age on the Persuasability of Travel Articles and Travel Brochures
The Influence of Gender and Age on the Persuasability of Travel Articles and Travel Brochures Samantha Rozier, Ph.D. North Carolina State University Carla A. Santos, Ph.D. University of Illinois Urbana-Champaign
More informationa2 applied business UNIT 10 PROMOTIONAL ACTIVITIES
a2 applied business UNIT 10 PROMOTIONAL ACTIVITIES YEAR 13 A2 APPLIED BUSINESS UNIT 10: PROMOTIONAL ACTIVITIES Coursework Task How much is this coursework worth? Unit 8 Unit 10 Unit 15 Business Planning
More informationLearning Objectives. Learning Objectives 17/03/2016. Chapter 8 Creative Strategy: Planning and Development
Chapter 8 Creative Strategy: Planning and Development Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
More informationYour church s brand is defined as how your church is perceived. Not how you want it to be perceived, but how it is actually perceived.
1 of 6 HOW TO CREATE YOUR CHURCH S BRAND Your church s brand is defined as how your church is perceived. Not how you want it to be perceived, but how it is actually perceived. This perception is established
More informationBuyer Persona Template
Buyer Persona Template Facebook Tips and Info*: New Hampshire businesses without a Facebook presence may be missing out on a valuable audience, because -- according to a new report -- about two-thirds
More informationAlcohol & Other Drugs. 5 th grade Lesson 3 of 5 Tell the Tobacco Ads What You Think Central Bucks School District
Alcohol & Other Drugs 5 th grade Lesson 3 of 5 Tell the Ads What You Think Central Bucks School District Objectives Students will describe health effects of tobacco that aren't depicted in advertising.
More information4-Dimensional Storytelling for. B2B Exhibitors
4-Dimensional Storytelling for B2B Exhibitors Travis Macdonald Scott Trobaugh 2 Presenters Travis Macdonald has successfully leveraged two creative writing degrees into the more practical art of copywriting.
More informationIdentify persuasive language and imagery in car advertisements.
Smart Moves Lesson 7 Pushing Pedal Power Overview: In this lesson, students analyze car advertisements, discuss the bicycle as an alternative to the car, create advertisements promoting bicycling, and
More informationProduct Design & Development Stage 3 Science Unit Duration: 10 Weeks
Product Design & Development Stage 3 Science Unit Duration: 10 Weeks Aboriginal and Torres Strait Islander histories and cultures Ethical understanding Personal and social capability Asia and Australia's
More informationOperational Policy CODE OF ADVERTISING STANDARDS 1. STATEMENT
Page 1 of 5 1. STATEMENT The Corporation 1 aims to responsibly and efficiently manage games of chance in a controlled and measured fashion, in the interest of all Quebecers. 2. SCOPE To this end, the Corporation
More informationFREQUENTLY ASKED QUESTIONS Adventist Health Internal Communication Videos
FREQUENTLY ASKED QUESTIONS Adventist Health Internal Communication Videos Who is the audience for the internal communication videos? These videos will be sent to all AH employees which includes employed
More informationBuilding Your Fraud Examination Practice
Building Your Fraud Examination Practice Branding, Advertising, and Networking 2018 Association of Certified Fraud Examiners, Inc. Marketing Marketing concept of reaching a target and making the target
More informationHigher National Unit specification: general information
Higher National Unit specification: general information Unit code: DV73 34 Superclass: BA Publication date: November 2014 Source: Scottish Qualifications Authority Version: 03 Unit purpose This Unit is
More informationScheme of work - Working in a small business (Entry levels 1-2)
Scheme of work - Working in a small business (Entry levels 1-2) This scheme of work relates to the development of employability skills in the context of working in a small business, e.g. a local dry cleaner
More informationCHAPTER II LITERATURE REVIEW
CHAPTER II LITERATURE REVIEW This chapter discusses about designing, tourism, tourism destination, tourism promotion, and traveling video. 2.1 Designing 2.1.1 Design Jhonston in Kasprisin (2011) mentioned
More informationThe INJAZ Al-Arab MENA Region. Company Program Competition. Guidelines & Criteria for Participants 2014/2015
The INJAZ Al-Arab MENA Region Company Program Competition Guidelines & Criteria for Participants 2014/2015 1 Introduction Common Aims of INJAZ Al-Arab To foster an understanding of the world of work and
More informationAdvertising and Media Project
Advertising and Media Project Why did they make that? Silly items sold! Product Advertisement You work for a marketing company and have been asked to make a magazine advertisement and a radio or television
More information24 25k 60 AUDIENCE 76% 86% 50% 80% 49% 68% 84% 60% AVERAGE AGE PERSONAL INCOME
MEDIA PACK T he Debrief delivers a distinct mix of tailored content that mirrors the behaviour of the constantly connected ABC1 20 something female, providing relevant content at the right time and through
More information100 Print Advertising Ideas
100 Print Advertising Ideas Strategy # 1 - "All winning advertising starts with a powerful usp. You find your usp by identify an outstanding benefit of your product that stands alone, above all of your
More informationIntegrated Skills in English ISE III
Integrated Skills in English ISE III Reading & Writing exam Sample paper 1 Integrated Skills means skills which work together. This exam tests reading and writing. Your full name: (BLOCK CAPITALS) ISE
More informationUAL Extended Diploma in Creative Media Production and Technology Unit 8 Developing a Creative Media Production Project ACTION PLAN
Student: Susie Lewis Date: 17 th May 2015 UAL Extended Diploma in Creative Media Production and Technology Unit 8 Developing a Creative Media Production Project ACTION PLAN Guidelines: Section 4 Project
More informationSample assessment task. Task details. Content description. Task preparation. Year level 7
Sample assessment task Year level 7 Learning area Subject Title of task Task details of task Type of assessment Purpose of assessment Assessment strategy Evidence to be collected Suggested time Content
More informationCOMD 3500 Campaign Development I
New York City College of Technology The City University of New York Department of Communication Design COMD 3500 Campaign Development I Course Description : This course is an in-depth exploration of the
More informationPromotional Mix. Variety of Promotional Methods
Promotional Mix Variety of Promotional Methods 2 Chapter Objectives Explain the promotional mix in entertainment marketing. Identify the role of advertising in entertainment promotion. Discuss the importance
More informationThe Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry.
PHARMA LIONS The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry. Entries will need to demonstrate ideas that inform and
More informationCOLONIAL ADVERTISING
COLONIAL ADVERTISING Requirements: You will be creating an ad campaign for one of the 13 original English colonies. You will need to select ONE item from EACH section Logo A logo for your brand (colony)
More informationHow to Create an Effective. Video Sales Page. A Practical Guide Presented by Thrive Themes
How to Create an Effective Video Sales Page A Practical Guide Presented by Thrive Themes Introduction This is a short reference guide for create a minimal, but highly effective video sales page. You can
More informationUnit 7 Marketing Plan and Pitching
Unit 7 Marketing Plan and Pitching Review Mid-point check in! Share with the group your progress What are you most proud of? What are you looking forward to? Learning Objectives What a marketing plan is
More informationPart IV: Execution. Chapter 16: Public Relations Writing 17/06/2013. Writing for the Eye and Ear
Part IV: Execution Chapter 16: Public Relations Writing Why is writing so important to PR? Even in the age of technology, writing remains the key to effective public relations. Most of us know how to write
More informationHow to Get PSAs Placed
Working with Your Local Media When the Ad Council, the nation s leading provider of public service advertising, surveys the media about why they choose to support a given PSA, the findings overwhelmingly
More information