About Mhairi Petrovic

Transcription

1 Mastering Social Media to Grow Your Small Business Mhairi Petrovic Out-Smarts Marketing Inc. About Mhairi Petrovic Founder of Out-Smarts Marketing Blogging since 2007 Podcaster Educator Fellow Entrepreneur Passionate about Social Media and its potential for growing businesses Focused on making it easy for small businesses to grow online. 1

2 Connect With Me Agenda Social media by the numbers Why use social media for business Doing it right Tools and tips: Facebook LinkedIn Twitter Instagram We re going online interactive workshop Questions 2

3 Social Media Getting up to Speed 3

4 By The Numbers 1.4 billion users and counting 300 million monthly active users 100 million daily active users 300 hours of video uploaded every minute 85% female Why Use Social Media for Business Build community and brand loyalty Grow your network make new connections Stay in touch with your existing networks Learn from others and stay ahead in your industry Build your brand get recognized Promote your offering (subtly) Lead generation Get more website visitors Become an influencer 4

5 Social Media Doing It Right 5

6 Social Media is part of your online marketing Search Engine Marketing Digital Marketing Website Optimization Marketing Your company Internet Advertising Measuring and Reporting Social Media Marketing Listen for Opportunities Follow the influencers in your industry Respond to what is being said about your industry, service or you! Check comments, replies and messages daily 6

7 Listen or you ll miss out Know Your Community Who do you want to connect with? Partners Potential new customers Existing customers Suppliers Industry influencers Fans, friends and family Media and PR Networking groups Take your offline connections online 7

8 Create Personas Understand your demographics and psychographics Where can you find your customers? The more you know about them the better Engage in meaningful ways Finding Your Voice Social media is all about telling stories Consistent voice, personality to your posts Humanize your organisation 8

9 Know Your Goals Make them measureable Determine how you will measure success: Website traffic - Google analytics Build network - Follower count Interactions monitor your presence Make sure your goals are achievable given your resources and time available Create a Content Calendar 9

10 Social Media Tools and Tips 10

11 Facebook For Business Facebook is for people who already know you Great way to take your existing connections online A business should have a page Individuals could use a profile Facebook Groups start your own or join Pay to advertise on Facebook Facebook Page To create a Page: Go to facebook.com/pages/create. Click to choose a Page category 11

12 Facebook Groups Homepage, go to Groups section on left side menu and click Create Group. Add a group name, add members and select privacy settings Click to create Advertising On Facebook Boost your posts Promote your page Drive traffic to your site Get app installs Reach people near your business Promote an event 12

13 Reach a Highly Targeted Audience From $1 per day Tips: Use an image that stands out Use words that grab attention Low cost per impression Target followers of similar companies Use videos Test ad versions Reach More People For Free Images and Text get the most interactions (likes, replies and comments) Use tools like Canva to create images Post often and at the right time Content must be high quality value add Use tools like Flipboard, LinkedIn Pulse, newsletters and blogs to find great content Post articles from your blog 13

14 LinkedIn LinkedIn is for people you already know professionally Largest professional network in North America Showcase credentials online Interact with industry peers Share your knowledge Get referrals LinkedIn 14

15 LinkedIn Company Page Twitter Is for people you want to get to know 140 character limit = short, sharp bursts of info Engage your audience Great for competitions Establish you in your niche Get traffic to to your site or blog 15

16 Twitter Twitter Dashboard 16

17 Build Your Following Be strategic about who you follow Beware the follow / follower ratio Use #hashtags (sparingly) Use tags to get attention Don t send spammy DM s Post images more likely to get shared Use Twitter lists to find and follow key players Twitter Ads Twitter traffic is mainly mobile Short and sweet calls to action Use bright images Try different formats (AB Test) 17

18 Twitter Lists Instagram Online mobile photo and video sharing fun You can share on Instagram or other networks Great for visual products or services Share your company s unique perspective Who uses it? 18

19 Getting Started Sign up is free Choose a username that reflects your brand Link to your Facebook Get the word out that you are on Instagram Use search and tags to find people Using Tags You can tag people or other brands Type #hashtags in the caption field Numbers are okay but no special symbols like $ or % Can only tag your own posts not others Up to 30 tags 11 is optimal Best time to post is mid afternoon People engage more on Wednesdays Post 1-2 times per day 19

20 Additional Social Networks YouTube video Yelp - reviews Foursquare - location Couchsurfing travel Active Rain realtors Ello ad free social network Snapchat young audiences Vine video Tumblr blog Periscope streaming video Roll Up Your Sleeves We Are Going Online 20

21 Key To Success In Social Media Know your goals and act accordingly Grow your networks strategically Content is key Ask questions and answer them! Always add value Never overtly sell Be consistent Get Social! 21

22 Connect With Me