Regular Accountable for Bilingual Communications Officer requirement. Policy Information and Campaigns Officer DBS check No Core Role Anchor Level

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1 Role title Head of Influencing and Communications Wales Directorate Stroke Support Location Caerphilly Accountable to Director Cymru Dotted line reporting and working with Marketing and External Affairs Team Travel Regular Accountable for Bilingual Communications Officer requirement Policy Information and Campaigns Officer DBS check No Core Role Anchor Level Support Ambition focus: Advocating for Best Care and Support. Hours 35 Grade F Salary Circa 40,000 per annum Contract type Permanent We are the UK s leading charity dedicated to conquering stroke. There are over 1.2 million stroke survivors in the UK. Almost two thirds have a disability and one third rely on others for help, making stroke one of the biggest causes of disability. We are continually working to improve the lives of stroke survivors and their families who deserve the very best treatment and care. We deliver amazing, life-changing support to over 60,000 stroke survivors and their families each year. We also fund research to find better treatments, campaign for better stroke care and help people understand how to spot and prevent stroke. This work is made possible by more than 4,000 talented volunteers and staff, our fantastic supporters and our strong relationships with the stroke clinical and research community. We work with integrity, demonstrating our values as one combined passionate, innovative, respectful and professional team. Together we can conquer stroke.

2 Directorate The Stroke Support Directorate is the largest Directorate within the charity. It plays a vital role in delivering high quality support to stroke survivors across the UK. The multi-disciplinary Senior Management Team in Wales work closely with colleagues across the UK in the Marketing and External Affairs,Strategy and Research and Income Generation Directorates to deliver the charity s vision of a world where there are fewer strokes and all those touched by stroke receive the support that they need. Purpose of role Every Stroke Association role is designed to contribute towards achieving our strategic ambitions. The particular focus of this role is to help us to achieve Ambition 2: Advocating for Best Care and Support. To help achieve this the role involves leading in the design and implementation of an External Communications programme for Wales. This will champion our work through the development of influential relationships with policy makers who can help us realise our ambition for better support for stroke survivors. Establishing positive relationships with journalists in Wales and securing media coverage for local and organisational priorities is also a key feature of the role. The post holder will working closely with the central Marketing and External Affairs Directorate including attendance at its team meetings to ensure integrated approaches to the charity s work in Wales and Nationally.

3 Key responsibilities of role Responsibility Area Performance Indicators Key Competencies and Strategic Planning As part of the senior Management Team in Wales support the Director Cymru and colleagues in Wales in developing and shaping effective business planning and delivery plans for Wales. To lead on the planning,design and implementation of an effective external Communications Programme for Wales,collaborating on work streams with senior colleagues in Wales and relevant colleagues in the central Marketing and External Affairs Team. (MEA Team). To contribute to wider organisational and cross departmental policy and programme development and Project groups and attend SMT Wales and team meetings within the MEA Directorate to ensure integrated approaches to communication and influencing work that align with national priorities. Active participation in SMT meetings Contribution of innovation and objectives and to Wales business development and Delivery Plans Effective Communication Programme Strategy in place and regular reporting on successful outcomes Evidence of collaborative approach High quality responsive communications on key policy issues Change Readiness Improvement and Innovation Business Acumen Improvement and Innovation To lead and manage the Influencing and Communications team in Wales promoting the values and work of the charity, the voices of stroke survivors and liaising effectively with the central Marketing and External Affairs Team and other Departments. Team Performance and Development Reviews completed. Evidence of shaping priorities and outputs with cross departmental input and liaison Change Readiness

4 Contribute to Budget planning and preparation and effectively manage the designated budget for staffing and activities under the role. To proactively research health and social care policy in Wales as it impacts on Stroke survivors. To proactively support and contribute to the work of the Wales Advisory Committee. Activities and communication programme delivered to budget or better Constructive input to budgeting process within agreed timescales. Effective monitoring of budget and use of financial systems and management reports Qualitative input into agenda and discussions based on sound research and knowledge of external environment and feedback from Stroke Survivors. Improvement and Innovation Responsibility Area Performance Indicators Key Competencies Influencing and Policy Development Be proactive in ensuring the genuine involvement of people affected by Stroke in developing and implementing the Stroke Association in Wales influencing and communications priorities. Develop effective collaborative and influencing relationships with key external stakeholders,decision makers and influencers in the political, health and Evidence of effective with stroke survivors and representative groups Evidence of attendance at key networking events and research on key

5 social care spheres to extend the charity s reach and influence in Wales, collaborating with colleagues in the charity s central teams on relevant issues. policy issues. Support the Director Cymru in the strategic work with Welsh Government National Assembly and other relevant health and social care institutions producing relevant and timely briefings. Production of timely high quality briefings Working with the Central policy and Influencing and Insight Teams build the policy evidence to support influencing strategies that enable the Stroke Association to maintain and grow its sphere of influence and service portfolio for the benefit of Stroke Survivors. Documented meetings and research on key policy issues and stakeholders Lead and co-ordinate the team providing secretariat support for the Cross Party Group on Stroke in Wales. Working with the central MEA Team and Director Cymru ensure the timely Input of Wales specific data/policy perspectives to Stroke Association briefings a policy statements. High quality Agenda. Positive feedback from stakeholders and attendees Evidence of quality input within policies and briefings Business Acumen

6 Responsibility Area Performance Indicators Key Competencies Campaigning To lead on the development, project management and delivery of high profile Wales-specific campaigns and on the implementation of UK campaigns ensuring these are delivered to plan. Ensure the experiences and views of stroke survivors are explored in sourcing evidence and information to use in developing our campaigning work at local and national level and creating an environment that encourages the participation of Stroke Association Voluntary Groups, affiliated Stroke Clubs and individuals affected by stroke in local and national campaigns. As a passionate and effective representative of the charity ensure the Stroke Association in Wales contributes to national Third sector campaigning networks, alliances and coalitions working in close with stroke survivors to further the aims of the charity as required. Delivery of projects to specification and time Evidence of with stroke survivors and representative groups High quality wellresearched briefings informing campaigns and effective use of organisational data and materials. Evidence of communication with Stroke survivors using accessible methods and skills of stroke support colleagues to define campaign outcomes Achievement of outcomes to agreed timescales Evidence of attendance at a wide range of relevant events Evidence of new/ strengthened relationships in line with Improvement and innovation Customer focus

7 engagement objectives Positive feedback from stroke survivors on levels of engagement and impact via surveys and focus groups Responsibility Area Performance Indicators Key Competencies Media and Communications Maintain the Stroke Association s Welsh Language Policy updated in line with current requirements and ensure its effective application following best practice. Working with the MEA Team ensure all publications, content and materials are delivered to the highest quality standards and in line with the brand ensuring bilingual and accessible content is maintained as appropriate. Provide leadership and manage corporate communications (including production of briefings) to present a coherent and joined-up experience of the Stroke Association to key audiences in Wales. Ensure consistency and coordination of internal and external messaging. Ensure the Stroke Association in Wales is well represented through the media (Welsh and English). Acting as a spokesperson of the Stroke Association in Wales and for people affected by stroke. Ensuring a range of other spokespeople within your team are trained and briefed to deal with the media. Welsh Language Policy available to staff and regularly updated Availability of high quality, relevant materials Positive feedback from internal customers and external partners/service users High quality, timely briefings available to key staff Evidence /number of regular media contact and responses to promote the work and policy positions of the charity and campaigns of importance

8 Oversee the Welsh PR Teams effective and timely media responses to capitalise on opportunities to raise awareness of the charity s work. Maximise the use of the charity s website and digital engagement (including social media) with key audiences using effective and appropriate content. Identify and minimise reputational risks and work with the Deputy Director PR and Communications to implement the Stroke Associations Crisis Communications protocol. Develop and maintain working relationships and relationship building activities with welsh national and local consumer, print, online and broadcast media contacts. Lead on national events including Wales Stroke Assembly and Staff conferences and support fundraising activity. to stroke survivors. Positive feedback from external organisations High quality briefings on file Up to date high quality media traffic Compliance with Welsh Language Policy and welsh Language Act Responsive informed media interventions with damage limitation. Evidence of effective relationships Positive feedback on events and support

9 Mandatory responsibilities of role Mandatory Responsibility areas Performance Indicators Key Competencies To ensure that you manage and develop your own and your team s performance and embrace our Evidenced attendance at personal training and regional events Improvement and Innovation corporate values and mission in delivering the responsibilities under the role. All mandatory training is completed Performance and Development Review completed to standard. To follow the Stroke Association s policies and Procedures and complete mandatory training. Familiar with competency framework including values, mission and vision. Change Readiness Business Acumen Accessed and read the Staff Handbook and any relevant policies and procedures to your role. To contribute to any project work as required. Deadlines are met and quality of work is met. Encourages people to support the Stroke Association. Participates in fundraising for the Stroke Association. Business Acumen Improvement and Innovation Change readiness

10 Person specification Education Degree level, and/ or relevant qualification/formal training in Communications/ Policy / Marketing or equivalent Willingness to undertake training and continuing professional development Experience Experience of using technology and IT systems Proven track record of leading and developing high performing teams, and of managing and motivating staff and volunteers Proven experience of initiating and leading on campaign/policy/ PR work resulting in effective change at a national level Experience of developing and leading cross-functional policy and influencing programmes in organisations Experience in writing and delivering papers and presentations for senior audiences and adapting to meet the needs of different audiences Experience of working within the national voluntary sector in Wales Experience of leading bilingual communication strategies Experience of effective commissioning/managing of communications, translation and other professional suppliers including digital and social media Skills and abilities Ability to communicate effectively face to face, in writing, by , on the telephone, including public speaking. Strong leadership skills and the ability to grow, lead, mentor, manage and develop individuals and teams Excellent interpersonal skills with the ability to work within a variety of teams / Desirable Desirable

11 Exceptional analytical and communications skills including the ability to write and present effectively to wide variety of audiences Approachable and able to work with a diverse range of people with proven listening skills, tact and diplomacy, and appropriate assertiveness skills Ability to communicate bilingually Welsh and English and act as a spokesperson Genuine commitment to the empowerment of people affected by stroke and to rightsbased philosophies Proficient understanding of current policy/legislative frameworks affecting stroke survivors and of political institutions and their operations in Wales Ability to build consensus and resolving difficulties to achieve results Proficient negotiating and lobbying skills Other requirements Ability to demonstrate an understanding and commitment to our corporate values To be committed to the principles of equal opportunities and diversity To have an understanding of Stroke To work flexibly and to travel across Wales, other parts of the UK with occasional overnight stays Desirable This information will be used as part of the shortlisting process.