SCHOLARSHIPS MARKETING SPECIALISTS

Transcription

1 SCHOLARSHIPS MARKETING SPECIALISTS BRANCH/UNIT TEAM LOCATION CLASSIFICATION/GRADE/BAND POSITION NO. Communications and Marketing Marketing TBA TWL8 TBA ANZSCO CODE PCAT CODE TBA TAFE Website 1. ORGANISATIONAL ENVIRONMENT TAFE NSW s purpose is to skill the workforce of the future. It is Australia's leading provider of vocational education and training with over 500,000 annual enrolments and a proud history for setting the benchmark for quality service. As the NSW public provider, it supports the NSW Government's priority to grow skills for the economy and jobs of tomorrow. Critically, TAFE NSW plays a vital role in providing vocational education in rural and regional NSW, and job training pathways for the most vulnerable in the community. TAFE NSW offers the best of campus-based delivery as well as flexible, online and work-based learning. The TAFE NSW values of Customer First, Collaboration, Integrity and Excellence guide our team in strengthening communities, delivering world-class training for our students and producing job ready graduates for employers. The operating environment for TAFE NSW is dynamic as we leverage our scale, expertise, passion and reputation to meet the rapidly changing VET landscape. TAFE NSW is committed to its students and customers and the role it plays in changing lives and opening up opportunities through learning. 2. POSITION PURPOSE The Scholarships Marketing Specialist is responsible for the end-to-end development and execution of the TAFE NSW foundation and scholarship program to support the achievement of enrolment targets, brand awareness and overall TAFE NSW business objectives. Last Updated: March 2017 Version 1 Page 1 of 5

2 3. KEY ACCOUNTABILITIES 1. Manage the TAFE NSW Foundation and scholarship program and subsequent projects including their proposal, execution, control and evaluation. 2. Develop campaigns to support the TAFE NSW scholarship program, including identifying target audiences and channels, developing the scholarship program project plan and ensuring engagement and support of key academic, legal, finance and student services teams to ensure the smooth delivery of the scholarship program. 3. Provide leadership and coordination to TAFE staff and students to coordinate effective promotion of the Foundation and scholarships. 4. Develop the end to end campaign delivery, including campaign timelines and budgets, creative development and signoff, media plans, PR plans, execution of all campaign activities and final campaign wrap reports. Ensure previous campaign learnings are considered for future campaigns. 5. Prepare reports, surveys, publications and web content to inform decision making and promote TAFE Foundation and scholarships. 6. Ensure all execution is aligned and integrated into the overall Marketing calendar. 7. Reflect TAFE NSW s values in the way you work and abide by policies and procedures to ensure a safe, healthy and inclusive work environment. 8. Place the customer at the centre of all decision making. 9. Work with the Line Manager to develop and review meaningful performance management and development plans. 4. KEY CHALLENGES Understanding the complexity of benefits and scope of scholarship requirements, to build key relationships with local institute academics, industry teams, and segment marketers to develop a robust scholarship program while meeting deadlines and dealing with multiple requests in a responsive manner and managing a high volume workload. Effectively and regularly collaborating with the broader marketing team to ensure key messages are integrated into broader campaigns, manage relevant team inputs, whilst maintaining campaign progress and delivery. 5. KEY RELATIONSHIPS WHO WHY Internal Senior Manager Campaign Team Receive leadership, support and advice. Digital Media, Events and Sponsorship, International Marketing and Wider Teams Marketing and campaign integration. Industry Marketing Team Marketing and campaign integration. Last Updated: March 2017 Version 1 Page 2 of 5

3 Creative Services Manager Campaigns briefs and resource allocation. Creative Design Team Campaign development. Academics, Student Services, Finance Scholarship application. Research and Insights Team Campaign tracking/reporting, research briefs and insight development. External External creative and media agencies Work with to ensure correct procurement and sign off is undertaken. 6. POSITION DIMENSIONS Reporting Line: Senior Manager Campaign Team Direct Reports: Nil Indirect Reports: Nil Financial Delegation: Budget/Expenditure: Decision Making: Makes decision on complex and sensitive issues that have a high level of impact on the immediate work area and the potential to impact more broadly on agency operations and externally. Matters requiring a higher level of approval are referred to the Reporting Line Manager. 7. ESSENTIAL REQUIREMENTS 1. Degree in marketing or communications. 2. Minimum of 7-10 years experience in marketing having effectively managed high volumes of stakeholder requests. 3. Proven success in managing the delivery of online and offline marketing campaigns. 4. Proven ability and experience in achieving revenue and/or lead generation targets and commercial outcomes in a competitive environment. 5. Proven experience and ability across marketing including: Campaign development, event management, sponsorships, digital marketing, social media, content production, public relations, lead generation 6. Strong organisational, writing and presentation skills. 7. Ability to address and meet focus capabilities as stated in the Position Description. Last Updated: March 2017 Version 1 Page 3 of 5

4 8. CAPABILITIES Below is the full list of capabilities and the level required for this role as per the NSW Public Sector Capability Framework. The capabilities in bold are the focus capabilities for this role. Refer to the next section for further information about the focus capabilities. Capability levels are as follows and reflect a progressive increase in complexity and skill: > > Adept > Advanced > Highly Advanced CAPABILITY GROUP NAME LEVEL Display Resilience & Courage Act with Integrity Manage Self Value Diversity Communicate Effectively Commit to Customer Service Work Collaboratively Influence and Negotiate Deliver Results Plan And Prioritise Think and Solve Problems Demonstrate Accountability Finance Technology Procurement and Contract Management Project Management Adept FOCUS CAPABILITIES The focus capabilities for the Scholarships Marketing Specialist are the capabilities in which occupants must demonstrate immediate competence. The behavioural indicators provide examples of the types of behaviours that would be expected at that level and should be reviewed in conjunction with the position s key accountabilities. NSW Public Sector Focus Capabilities Group and Capability Level Behavioural Indicators Personal Attributes Act with Integrity Represent the organisation in an honest, ethical and professional way. Support a culture of integrity and professionalism. Understand and follow legislation, rules, policies, guidelines and codes of conduct. Help others to understand their obligations to comply with legislation, rules, policies, guidelines and codes of conduct. Last Updated: March 2017 Version 1 Page 4 of 5

5 Group and Capability Level Behavioural Indicators Relationships Communicate Effectively Relationships Commit to Customer Service Results Plan and Prioritise Business Enablers Technology Adept Recognise and report misconduct, illegal or inappropriate behaviour. Report and manage apparent conflicts of interest. Tailor communication to the audience. Clearly explain complex concepts and arguments to individuals and groups. Monitor own and others' non-verbal cues and adapt where necessary. Create opportunities for others to be heard. Actively listen to others and clarify own understanding. Write fluently in a range of styles and formats. Support a culture of quality customer service in the organisation. Demonstrate a thorough knowledge of the services provided and relay to customers. Identify and respond quickly to customer needs. Consider customer service requirements and develop solutions to meet needs. Resolve complex customer issues and needs. Co-operate across work areas to improve outcomes for customers. Understand the team/unit objectives and align operational activities accordingly. Initiate, and develop team goals and plans and use feedback to inform future planning. Respond proactively to changing circumstances and adjust plans and schedules when necessary. Consider the implications of immediate and longer term organisational issues and how these might impact on the achievement of team/unit goals. Accommodate and respond with initiative to changing priorities and operating environments. Apply computer applications that enable performance of more complex tasks. Apply practical skills in the use of relevant technology. Make effective use of records, information and knowledge management functions and systems. Understand and comply with information and communications security and acceptable use policies. Support the implementation of systems improvement initiatives and the introduction and roll-out of new technologies. Last Updated: March 2017 Version 1 Page 5 of 5