Ambassador Programme Manager Full time, permanent post Closing Date: 2pm, Monday 16 th July 2018

Transcription

1 Ambassador Programme Manager Full time, permanent post Closing Date: 2pm, Monday 16 th July 2018 Business tourism is big business in Belfast. In the last five years the team at Visit Belfast, the official tourism marketing agency for the Belfast city region, has attracted prestigious conferences and business events to the city bringing 141,000 delegates and generating over 205 million for the economy. We couldn t do this without the Visit Belfast Ambassador Programme, a network of leading academic, medical and business professionals who work in partnership with Visit Belfast to attract conferences and events to the city. Visit Belfast is seeking to recruit an experienced business tourism, or events/sales professional to join the team in the role of Ambassador Programme Manager. The successful candidate will be responsible for leading, developing and managing the Visit Belfast Ambassador programme, as well as identifying and developing new business tourism opportunities for the city through the Ambassador network to deliver Visit Belfast s sales targets and KPIs. This is a full time, permanent position. Please refer to the full job description and specification on page 4 for further details of the post. Remuneration The salary range for this position is 26,968 to 36,242 pro rata. The entry point on the salary range for the successful candidate will normally be the minimum of the range. Location This position is based in our corporate office. Visit Belfast s corporate office and the Visit Belfast Welcome Centre (VBWC) are located at 9, Donegall Square North, Belfast, BT1 5GB. Visit Belfast also operates Visitor Information Centres (VICs) at George Best Belfast City Airport (GBBCA), Belfast International Airport (BIA) and pop up information desks off-site, for example, on-board cruise ships and at Belfast Harbour, or during conferences and events. Visit Belfast also has a satellite office in London. Hours of Work Normal hours of work will be 37.5 hours per week. Office hours are Monday to Friday, 9am to 5.30pm. Employees may be required from time to time to work outside normal working hours. 1

2 Annual Leave The leave year runs from 1 January to 31 December. Annual leave entitlement is 25 days per year pro rata, with an additional 11 customary public holidays. After 5 years continual service leave entitlement will increase to 30 days per year. Pensions Visit Belfast is a member of the NI Local Government Officers Superannuation Committee (NILGOSC) pension scheme. Other Benefits Visit Belfast participates in a number of HMRC approved salary sacrifice schemes which allow employees to benefit from goods and services through monthly payroll deductions which provide tax and national insurance savings, including Childcare Vouchers and a Cycle to Work scheme. About Visit Belfast Visit Belfast (formerly Belfast Visitor and Convention Bureau) is a public/private sector partnership funded and supported by Belfast City Council, Tourism Northern Ireland and the private sector. It is the official tourism marketing agency for the Belfast City Region, dedicated to promoting Belfast as a city break, conference and cruise ship destination. It is also responsible for the operation of three gateway tourist information centres. Visit Belfast represents more than 500 tourism businesses and services across the industry including accommodation providers, attractions, conference venues and services, tour operators, transport providers, entertainment venues, restaurants and cafes, pubs and clubs and event organisers. It provides an extensive range of marketing platforms for tourism businesses to promote their products and services to travel trade and consumers. In marketing Belfast as a world class destination, we are keen to work with businesses that reflect the best of what the city has to offer potential visitors. Visit Belfast s core purpose is to create and service visitors for Belfast and Northern Ireland in order to generate an economic benefit for the city region, creating jobs and wealth. More information about Visit Belfast can be viewed here About Us and here Annual Review. 2

3 Organisational Structure 3

4 VISIT BELFAST JOB DESCRIPTION POSITION: DEPARTMENT: REPORTS TO: Ambassador Programme Manager (Permanent, Full time) Business Tourism Department Head of Business Tourism SALARY RANGE: 26,968 to 36,242 PURPOSE: To lead, strategically develop and manage the Visit Belfast Ambassador programme, working with senior academic, medical and business leaders to attract international and national conferences and events to Belfast. To identify and develop new business tourism opportunities for the city through the Ambassador network to deliver Visit Belfast sales targets and KPIs. DUTIES AND RESPONSIBILITIES: 1. To strategically develop mutually beneficial relationships with key stakeholder organisations including Universities, Health Trusts, Invest NI, Belfast City Council, Tourism Northern Ireland, Tourism Ireland, professional bodies, business organisations, business networks and internationally active companies based in Belfast. 2. To research and recruit new Belfast Ambassadors who can assist Visit Belfast in bidding to bring business events and conferences to Belfast and Northern Ireland. To generate and develop new business tourism sales leads. 3. To establish and develop strong relationships across Visit Belfast s Ambassador network. 4. To develop and deliver annual marketing, event and engagement plans for the Visit Belfast Ambassador programme in partnership with key stakeholders, within allocated budgets and to meet KPIs and business tourism targets. 5. To maintain and develop the Ambassador database through strategic business tourism and sector focussed research. 6. To research and monitor industry developments, news and investments in Belfast s key economic sectors and areas of research, clinical and academic excellence. 7. To represent Visit Belfast at industry events, networks and forums to promote and continuously develop the Belfast Ambassador programme. 8. To develop Belfast Ambassador marketing collateral, communications and digital content. 9. To develop and deliver a targeted events and engagement programme to support Ambassador recruitment and relationship building. 4

5 OTHER: 10. To deliver senior / board level presentations to stakeholders, current and potential Ambassadors. 11. To develop, manage and monitor the Belfast Ambassador programme budget and service level agreements with funders and stakeholders. 12. To provide regular reporting on Ambassador programme performance, developments and lead generation KPIs. 13. To convert leads into sales through assisting the business tourism department with business development activities including bid strategies and supporting site visits and client meetings and events. 14. To contribute towards business planning, strategy development and delivery of operational plans and targets within the business development department. 15. To undertake other duties as required by the Head of Business Tourism, Director of Business Development and the wider Visit Belfast senior management team. To undertake, when necessary, work outside normal office hours including evenings and weekends. Occasional travel is an essential part of the job. Clean driving licence and access to a car for work purposes is desirable. To carry out all duties with full regard to Visit Belfast equal opportunities and fair employment policies. To undertake any other duties as required by Visit Belfast. 5

6 PERSONNEL SPECIFICATION: AMBASSADOR PROGRAMME MANAGER Qualifications Relevant Experience Special Aptitudes Circumstances Essential Criteria Degree level qualification, or equivalent. OR Five years relevant sales/business development experience. Minimum of three years sales/business development experience. Demonstrated ability to deliver targets and KPIs. Experience of developing relationships with leading professionals and business leaders. Event management experience. Experience of budget management. Strong business and academic network. Programme development and management experience. Excellent relationship management and business development skills. Excellent marketing, communication, presentation and negotiating skills. Results orientated individual. Ability to establish and develop relationships at a senior level. Excellent analytical, planning, organisational skills. Report writing skills. Self-starter, energy, drive, enthusiasm and team player. Digital marketing and database skills. Available to work outside normal hours including evenings and weekends as appropriate. Willing to travel as required. Desirable Criteria Qualification in a relevant discipline (i.e. marketing, business or research). Minimum of two years experience in business tourism. Understanding of the association and corporate MICE (meetings, incentive, conference and events) market. Detailed knowledge of Belfast s key economic, research areas and stakeholder organisations. National and international sales/marketing experience. Presentation experience at a senior / Board level. 6

7 Information for Applicants Application Forms To ensure equality of opportunity for all applicants: The space available on the application form is the same for all applicants and must not be altered or re-formatted. Attach additional pages only if you require more space. We will not accept CVs or any other supplementary material in addition to completed application forms. Applicants must complete the application form in Arial size 10 font, or block capitals using black ink. Soft copies of application forms, i.e. faxed or ed, will not be accepted. Equal Opportunities Monitoring Visit Belfast is an equal opportunities employer. To ensure that Visit Belfast is meeting our Equality of Opportunity obligations, we monitor the composition of staff and applicants. Therefore the monitoring form is regarded as part of our application and should be completed. Please complete and return your equal opportunities monitoring form with your application in a sealed envelope. Receipt of Applications Completed applications and monitoring forms must be received by 2pm, Monday 16th July 2018 to: Human Resources Visit Belfast 9 Donegall Square North Belfast BT1 5GB Please note that it is your responsibility to ensure that your application is submitted and received by the closing date and time. Applications received after the closing date will not be accepted. Should your contact details change after submitting your application form, please your new contact details to jobs@visitbelfast.com Selection Process You should ensure that you provide evidence of your experience on your application form, giving length of experience, examples and dates as required. Visit Belfast will not make assumptions from the title of the applicant s post as to the skills and experience gained. A shortlist of candidates for interview will be selected on the basis of the information contained in the application. 7

8 Candidates should demonstrate how and to what extent they satisfy each of the criteria outlined. Only those candidates who, from the information supplied on the application form, most closely match the selection criteria for the post will be shortlisted. Shortlisted candidates will be invited to an interview scheduled to take place on the date specified or as soon as possible. Visit Belfast will make all reasonable efforts to accommodate applicants who are unavailable on the specified interview date but it is under no obligation to do so. Reasonable adjustments will be made to enable you to attend an interview if required. The panel s decision at every stage of the selection process is final. Canvassing in any form is not allowed. Feedback Due to the high volume of applications received, Visit Belfast is unable to provide individual feedback on why applications have been unsuccessful at shortlist stage. Following interview stage feedback can be provided, by request, once the recruitment process is complete. Pre-Employment Checks Prior to taking up duty the person recommended for appointment must: Enter into an agreement which sets out the main terms and conditions of employment. Provide evidence of the right to work and reside in the UK via a passport and proof of a national insurance number (for example national insurance card, P45 or payslip). Produce official evidence of your qualifications as required. This appointment will be subject to Visit Belfast receiving at least two satisfactory work references. Job Applicant Privacy Notice Visit Belfast is the Data Controller under the General Data Protection Regulations (GDPR) for the personal data it processes relating to job applicants. Processing data from job applicants allows Visit Belfast to manage the recruitment process, assess and confirm an applicant s suitability for employment and decide to whom to offer a job. In some cases, Visit Belfast will also need to process your data to ensure it is complying with its legal obligations. For example, to monitor applicants sensitive personal data for equal opportunities purposes, to check qualifications and to check applicants eligibility to work in the UK before employment starts. All data relating to job applicants is held for no longer than is required by statute. If you require further information about how we are processing your personal data, you can contact us by ing jobs@visitbelfast.com or by writing to: Human Resources, Visit Belfast, 9 Donegall Square North, Belfast, BT1 5GB 8