Trades and Business Development. Augustus Hall Limited Research Services. Augustus Hall Limited (912580)

Transcription

1 Trades and Business Development Augustus Hall Limited Research Services In this booklet includes a wholistic perspective of Augustus Hall Limited Research Services aimed at providing a one-stop shop for all research types and objectives. All these have been categorized in Alphabetic order to aid your interest and category. Augustus Hall Limited (912580)

2 Table of Contents Table of Contents... 2 Introduction... 5 Advertising Research... 8 Brainstorming Research... 8 Brand/Image Research... 8 Business/Product Development... 9 Business-To-Business Research... 9 Competitive Intelligence... 9 Concept Research Consumer Research Customer Satisfaction Data Collection Field Services Data Processing Demographics Employee Studies Entertainment Industry Ethnic Research Ethnographic Research Focus Groups Industrial Research Interactive Electronic Group Research International Research Interviewing Legal Research Lifecycle/Lifestyle Research Mail Surveys Mall Intercepts Market Studies Augustus Hall Limited (RC )

3 Media/Communication Research Moderators Mystery Shopping Name Development Non-Profits One-on-One Online Research Package Research Panels Political Polling Product Research Promotion Research Psychographic Research Public Opinion/Social Research Recruiting Research Industry Retail Industry Sampling Secondary Research Statistical Analysis Survey Development Telephone Interviewing Training Usability Testing Augustus Hall Limited (RC )

4 Augustus Hall Limited (RC ) is a privately owned Credit Control Consultancy Firm based in Victoria Island, Lagos, Nigeria. We remain focused on applying our in-depth experience and up-to-date knowledge to helping our clients towards an even brighter business future. We specialise in offering: Credit Industry Training Commercial Debt Collections Consumer Debt Collections Credit Control Consultancy Credit Risk Identification and Mitigation Debt Mediation Commercial Mediation and Negotiation Contract & Commercial Management Research Trades and Business Development Debt Restructuring, Workouts and Collections Terms of Trade Documentation Business Rescue and Support Debt Purchase and Sale Brokerage Creditor Meetings Service Factoring & Invoice Discounting Refinancing & Asset Finance Trade Finance Credit Insurance Accounts Payable Management Solutions Accounts Receivables Management Solution Outsourcing Document Management Solution Invoicing and Billing Consulting and Advisory Audits and Performance Evaluations Software. enquiries@augustushall.com Tel: +234 (0) , +234 (0) , +234 (0) , +44 (203) Fax: +44 (203) P.O. Box 4528 Surulere, Lagos State, Nigeria. 4 Augustus Hall Limited (RC )

5 Introduction Whether you re a research professional or a marketing expert, we speak your language. Our staff is partially drawn from non-research fields, meaning that we understand how you re using the data, and what you need to know to work more effectively. Kindly click our research service web page via: for more details Our emphasis on quality ensures your quantitative and qualitative survey is methodologically rigid and produces decision-grade, representative results. Whether fielding the survey online, by telephone, in-person, etc. and Augustus Hall Limited s quantitative and qualitative research team strictly adheres to AAPOR guidelines and practices... Augustus Hall Limited Research is the preferred partner to numerous brands, organizations and agencies because: Every project is led by a senior researcher. We re not only experienced and informed, but we re actually fun to work with. We take the time to understand all of your needs from your objectives, to timelines, budget, and deliverables. 5 Augustus Hall Limited (RC )

6 Our research deliverables are written with the entire audience in mind, and are as accessible to laypeople and non-research professionals as they are to market research experts. Our research reports always include strategic recommendations that you can take directly to market. We provide ongoing support for the life of your research data. In fact, we encourage you to come to us with additional questions and follow-up requests. We don t believe in templated results. Our quantitative and qualitative research deliverables are designed to be useful for C-level employees down to the marketing team. Through customized deliverables and inperson or virtual results presentations, our job isn t done until all key stakeholders see the utility of the research and how it applies to their day-to-day responsibilities. Therefore, Augustus Hall Limited s quantitative and qualitative research reports include specific sections for the executive team, the marketing and sales teams (when applicable) and for the research team. All quantitative and qualitative research projects also include standard deliverables like cross-tabulated banner reports that show results by key demographic and psychographic audiences... 6 Augustus Hall Limited (RC )

7 Our in-house data collection capabilities offer significant quality control capabilities. We also take full advantage of our software package, which helps to ensure that the questionnaires are being executed correctly. Our software interviewing guarantees that skips and rotations are followed precisely and interviewer error rates decrease. Printing of questionnaires is eliminated, as is the need for data entry. Our software allows for timely reports and updates, (including real-time reporting). We provide a practical approach to market research at competitive pricing, while offering the capacity for quick turnaround of large studies and the best customer service... 7 Augustus Hall Limited (RC )

8 We provide the following research categories and services: Advertising Research Advertising Claim Substantiation Advertising Effectiveness Advertising Impression Studies Advertising Research Advertising Tracking Commercials Testing Concept Development Concept Optimization Concept Research Concept Testing Copy Development Research Copy Testing Copy Testing-Online Eye Tracking Facial Coding Graphics Research Hybrid Research (Qual/Quant) Software-TURF Analysis Sponsorship Research Brainstorming Research Brainstorming/Idea Generation Name Development 8 Brand/Image Research Brand Equity Brand Identity Brand Loyalty Studies Brand Positioning Studies Brand Share Studies Brand/Image Development Brand/Image Tracking Conjoint Analysis/Trade-Off Analysis Corporate Image Studies Facial Coding Image Studies Name Research Augustus Hall Limited (RC )

9 Repositioning Studies Social Media Research Software-Conjoint Analysis Text Analytics Business/Product Development Acquisition/Divestiture Studies Brand/Image Development Business Plan Development Concept Development Crowdsourcing Market Feasibility Studies Market Opportunity Studies Name Research New Product Research New Venture Analysis Omnibus Surveys-Business Package Development Research Promotion Dev./Evaluation Studies Site Selection Analysis Test-Market Research Test-Market Simulation Business-To-Business Research Acquisition/Divestiture Studies Attitude/Usage Studies Business-To-Business Research Business-To-Business Research Consultation Distributor Research Executive Interviewing Industrial Research Omnibus Surveys-Business Repositioning Studies 9 Competitive Intelligence Competitive Intelligence Competitor Analysis Evaluation Competitor Customer Research Market/Category Evaluations Mystery Shopping Product/Sample Pick-Up Social Media Research Text Analytics Augustus Hall Limited (RC )

10 Concept Research Concept Development Concept Optimization Concept Research Concept Testing Consumer Research Attitude/Usage Studies Consumer Research Consumer Research Consultation Ethnographic Research Facial Coding Gamification Market Segmentation Studies Omnibus Surveys-Consumers Shopper Insights Word-of-Mouth Research Customer Satisfaction Customer Loyalty Customer Recovery Studies Customer Satisfaction Studies Repositioning Studies Service Quality Measurement Warranty Card Analysis 10 Data Collection Field Services Airport Interviews Central Location Interviewing Convention Interviews Data Collection Field Services Door-To-Door Interviewing Surveys Ethnic Interviewing Executive Interviewing Exit Interviews Field Audits Field Management Services Independent Field Director Augustus Hall Limited (RC )

11 Interactive Voice Response (IVR) International Interviewing Mail Surveys Mall Interviewing One-on-One (Depth) Interviews Online Surveys On-site Interviewing Overnight Interviewing Personal/CAPI Interviewing Pre-Recruit Interviewing Telephone Interviewing/CATI Validations Data Processing Coding Data Conversion Data Crosstabulation Data Entry Data Processing Factor Analysis Forms Processing/Scanning Software-Data Delivery Tools Software-Data Tabulation Statistical Analysis Demographics Census Data Demographic Analysis Demographic Database Demographic Profiles Market Statistics Employee Studies Employee Opinion Studies 11 Entertainment Industry Audience Research Audience Response Systems Interactive Electronic Group Research Media Research-Radio Augustus Hall Limited (RC )

12 Media Research-Television Theater Counts & Research Ethnic Research Ethnic Interviewing Ethnic Research Consultation Translation/Interpreting Services Ethnographic Research Ethnographic Research Observation Research Focus Groups Focus Group-Bulletin Board Focus Group-Facilities Focus Group-Moderating Focus Group-Moderator Training Focus Group-Online Focus Group-Teleconference Focus Group-Transcriptions Focus Group-Videoconference Focus Group-Web Conference Low Incidence Research Low Incidence Screening Pre-Recruit Interviewing Psychological/Emotion Research Qualitative Research Qualitative-Online Recruiting-Qualitative Software-Qualitative Transcription Services Videotaping Industrial Research Industrial Research Omnibus Surveys-Business 12 Augustus Hall Limited (RC )

13 Interactive Electronic Group Research Audience Response Systems Interactive Electronic Group Research International Research International Interviewing International Research Translation/Interpreting Services Interviewing Airport Interviews Central Location Interviewing Convention Interviews Data Collection Field Services Door-To-Door Interviewing Surveys Ethnic Interviewing Executive Interviewing Exit Interviews Gamification Interactive Voice Response (IVR) International Interviewing Mail Surveys Mall Facility Mall Interviewing Mobile Surveys One-on-One (Depth) Interviews Online Surveys On-site Interviewing Overnight Interviewing Personal/CAPI Interviewing Pre-Recruit Interviewing Qualitative-Online Recruiting-Qualitative Recruiting-Quantitative Software-CAPI (Computer Aided Personal Interviewing) Software-Online Surveys Spec Writing-CAPI Spec Writing-CATI 13 Augustus Hall Limited (RC )

14 Spec Writing-Web Survey Design Telephone Interviewing/CATI Legal Research Legal Research Lifecycle/Lifestyle Research Behavioral Economics Lifestyle Research/Clustering Psychographic Research Segmentation Studies Mail Surveys Forms Processing/Scanning Mail Surveys Panels-Mail Panels-Proprietary Recruiting-Quantitative Survey Design Mall Intercepts Mall Facility Mall Interviewing Test Kitchen 14 Market Studies Demographic Analysis Demographic Database Demographic Profiles Mapping Market Feasibility Studies Market Forecasting Market Opportunity Studies Market Segmentation Studies Market Statistics Market/Category Evaluations Augustus Hall Limited (RC )

15 Secondary/Desktop Research Site Selection Analysis Trade Audits Trade Surveys Media/Communication Research Advertising Impression Studies Advertising Tracking Advertising/Communication Consultation Communication Strategy Research Hybrid Research (Qual/Quant) Media Research-General Media Research-Print/Publication Media Research-Radio Media Research-Television Media Research-Web Readership Studies Social Media Research Software-TURF Analysis Sponsorship Research Text Analytics Moderators Executive Interviewing Focus Group-Facilities Focus Group-Moderating Focus Group-Moderator Training Focus Group-Transcriptions One-on-One (Depth) Interviews Psychological/Emotion Research Qualitative Research Software-Qualitative Mystery Shopping In-Store Research Mystery Shopping Service Quality Measurement Shopper Insights 15 Augustus Hall Limited (RC )

16 Name Development Name Development Name Research Non-Profits Association Membership Studies One-on-One Executive Interviewing Focus Group-Moderating One-on-One (Depth) Interviews Psychological/Emotion Research Qualitative Research Qualitative-Online Spec Writing-CAPI Transcription Services 16 Online Research Copy Testing-Online Crowdsourcing Surveys Focus Group-Bulletin Board Focus Group-Online Focus Group-Web Conference Gamification Media Research-Web Online Communities (MROCs) Online Research Consultation Online Survey Design/Analysis Online Surveys Panels-Online Panels-Proprietary Qualitative-Online Recruiting-Quantitative Social Media Research Software-Apps Software-Online Surveys Spec Writing-Web Text Analytics Web Site Evaluation Augustus Hall Limited (RC )

17 Package Research Conjoint Analysis/Trade-Off Analysis Graphics Research Package Development Research Packaging Testing Repositioning Studies Test-Market Research Test-Market Simulation Panels Crowdsourcing Omnibus Surveys-Consumers Online Communities (MROCs) Panels-Diary Panels-Mail Panels-Online Panels-Proprietary Panels-Telephone Recruiting-Quantitative Syndicated Research Political Polling Political Polling Political Research Consultation 17 Product Research Attitude/Usage Studies Conjoint Analysis/Trade-Off Analysis Crowdsourcing Market/Category Evaluations New Product Research Pricing Research Product Placement Product Positioning Studies Product Purchasing Studies Product Testing Research Product/Sample Pick-Up Repositioning Studies Test-Market Research Test-Market Simulation Usability Testing Augustus Hall Limited (RC )

18 Promotion Research Consumer Promotion Research Couponing Research Program Effectiveness Studies Promotion Dev./Evaluation Studies Psychographic Research Behavioral Economics Lifestyle Research/Clustering Psychographic Research Segmentation Studies Public Opinion/Social Research Public Opinion Studies Social Issue Research Consultation Social Research Recruiting Low Incidence Research Low Incidence Screening Pre-Recruit Interviewing Recruiting-Qualitative Recruiting-Quantitative Research Industry DIY Research Employment Recruiting Incentive Payment & Processing Marketing Research Consultation Marketing Research-Full Service Training 18 Augustus Hall Limited (RC )

19 Retail Industry Distribution Checks Distributor Research In-Store Research Merchandising Studies Mystery Shopping Point-of-Purchase Research Pricing Research Service Quality Measurement Shopper Insights Site Selection Analysis Store Audits Store Control Tests Store Simulation Studies Trade Audits Trade Surveys Traffic Studies Sampling Demographic Analysis Demographic Database Demographic Profiles Low Incidence Research Low Incidence Screening Recruiting-Quantitative Sampling Software-Sampling Secondary Research Census Data Demographic Database Market Statistics Secondary/Desktop Research Trade Audits 19 Augustus Hall Limited (RC )

20 Statistical Analysis Conjoint Analysis/Trade-Off Analysis Data Analysis Data Crosstabulation Data Processing Factor Analysis Modeling/Simulation Studies Multivariate Analysis Quantitative Research Software-Comprehensive Stat. Pkg. Software-Conjoint Analysis Software-Data Analysis Software-TURF Analysis Statistical Analysis Statistical Research Consultation Survey Development Gamification Online Survey Design/Analysis Questionnaire Analysis Software-Survey Design & Analysis Survey Design Telephone Interviewing Focus Group-Teleconference Interactive Voice Response (IVR) Panels-Proprietary Panels-Telephone Software-CATI (Telephone Interviewing) Spec Writing-CATI Telephone Interviewing/CATI Telephone Number Look-Ups Telephone/Mail/Telephone Studies Training DIY Research Focus Group-Moderator Training Training 20 Augustus Hall Limited (RC )

21 Usability Testing Attitude/Usage Studies Home-Use Tests Product Testing Research Qualitative-Online Usability Testing Web Site Evaluation We have recruited and moderated focus groups. Whether you re interested in examining attitudes among teens or seniors, video gamers or business travelers, etc., Augustus Hall Limited Research focus groups offer a valuable way to explore attitudes among your brand or organization s key audiences. 21 Our team uses in-depth interviews (IDIs) to understand the underlying emotional drivers that influence decision making. We tailor the interview settings one-on-one, as well as groups of two or three respondents to suit your research objectives. IDIs are an effective way to conduct thorough interviews that explore what drives consumers or constituents to prefer one option over another. For more detail, kindly view our web via: Augustus Hall Limited (RC )

22 Augustus Hall Limited (RC ) is a privately owned Credit Control Consultancy Firm based in Victoria Island, Lagos, Nigeria. We remain focused on applying our in-depth experience and up-to-date knowledge to helping our clients towards an even brighter business future. We specialise in offering: Credit Industry Training Commercial Debt Collections Consumer Debt Collections Credit Control Consultancy Credit Risk Identification and Mitigation Debt Mediation Commercial Mediation and Negotiation Contract & Commercial Management Research Trades and Business Development Debt Restructuring, Workouts and Collections Terms of Trade Documentation Business Rescue and Support Debt Purchase and Sale Brokerage Creditor Meetings Service Factoring & Invoice Discounting Refinancing & Asset Finance Trade Finance Credit Insurance Accounts Payable Management Solutions Accounts Receivables Management Solution Outsourcing Document Management Solution Invoicing and Billing Consulting and Advisory Audits and Performance Evaluations Software. enquiries@augustushall.com Tel: +234 (0) , +234 (0) , +234 (0) , +44 (203) Fax: +44 (203) P.O. Box 4528 Surulere, Lagos State, Nigeria. 22 Augustus Hall Limited (RC )