CANADIAN ASSOCIATION OF CHIEFS OF POLICE MEDIA GUIDE

Transcription

1 CANADIAN ASSOCIATION OF CHIEFS OF POLICE MEDIA GUIDE CANADIAN POLICE CHIEF MAGAZINE WEBSITE SALES FOR MORE INFORMATION, PLEASE CONTACT: Lana Taylor Project Leader Toll Free: Ext. 60

2 INDUSTRY OUTLOOK There are over 69,000 officers in the Canadian police force.* Over 29,000 civilians are employed by police services in Canada.* Year-end operating expenditures for police services in Canada totals $14.7 billion.* LEADERS IN SAFETY AND SECURITY We are committed to the safety and security of all Canadians through innovative police leadership. Our membership totals nearly 1,200 and includes: Police Chiefs Comissioners Directors Executive Officers Quartermasters Government Officials WE REPRESENT OVER 90% OF POLICE SERVICES IN CANADA! PRINT & DIGITAL EDITION WEBSITE SALES CANADIAN POLICE CHIEF MAGAZINE PRINT & DIGITAL EDITION MAKE AN IMPACT WITH CANADA'S POLICE SERVICES. CONTACT YOUR NAYLOR ACCOUNT EXECUTIVE TODAY! Source:

3 CANADIAN POLICE CHIEF Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates 1-2x x 4x Double Page Spread $5,59.50 $4, $4, Outside Back Cover $4, $, $, Inside Front or Inside Back Cover $, $, $, Full Page $, $2, $2, /2-Page Island $2,69.50 $2,79.50 $2, /2 Page $1, $1, $1,9.50 1/4 Page $1, $ $ /8 Page $ $ $ Black-and-White Rates 1-2x x 4x Full Page $2, $2, $1, /2 Page $1, $1, $1, /4 Page $ $ $ /8 Page $ $ $ Digital Edition Branding Opportunities Leaderboard $775 Rectangle $775 Top TOC Mobile Banner $500 Belly Band with 2nd TOC Mobile Banner $950 HTML5 Ad $2,000 Video Sponsorship $1,000 Large Insert $950 Medium Insert $750 Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $0.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). Rates as of August 2018

4 MEMBERSHP GUIDE Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates 1-2x x 4x Double Page Spread $5,59.50 $4, $4, Outside Back Cover $4, $, $, Inside Front or Inside Back Cover $, $, $, Full Page $, $2, $2, /2-Page Island $2,69.50 $2,79.50 $2, /2 Page $1, $1, $1,9.50 1/4 Page $1, $ $ /8 Page $ $ $ Black-and-White Rates 1-2x x 4x Full Page $2, $2, $1, /2 Page $1, $1, $1, /4 Page $ $ $ /8 Page $ $ $ Digital Edition Branding Opportunities Digital Belly Band with Toolbar $850 Digital Leaderboard $775 Digital Skyscraper $775 Digital Sponsorship Max $575 Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $0.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). Rates as of July 2017

5 PRINT ADVERTISING SPECIFICATIONS CANADIAN POLICE CHIEF MAGAZINE Magazine/Directory Trim Size: 8.75" x " DOUBLE PAGE SPREAD WITH BLEED INCLUDED LIVE AREA (per page): 7" x 9.5" 1/2 PAGE VERTICAL/ ISLAND 4.58" x 7" 1/4 PAGE HORIZONTAL 17" x " LIVE AREA (per page): 7" x 9.5" 1/2 PAGE HORIZONTAL 1/2 PAGE LONG VERT. 7" x 4.58"." x 9.5" 1/4 PAGE VERTICAL FULL PAGE WITH BLEED INCLUDED LIVE AREA: 7" x 9.5" 8.625" x " 1/8 PAGE HORIZONTAL FULL PAGE NO BLEED 7" x 9.5" 1/8 PAGE VERTICAL Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Artwork Requirements All digital color and grayscale artwork must be supplied at 00 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. 4.58" x."." x 4.58"." x 2.166" 2.166" x." Ad Material Upload Go to the Naylor website at Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Specs for Outsert/Inserts 1 Page / 1 surface: 8.75" x " 1 Page / 2 surface: 8.75" x " 2 Page / 4 surface: 8.75" x " Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal Flysheets: 8.5" x 11" Digital Edition For the latest online specs, please visit Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $0.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

6 CANADIAN POLICE CHIEF AND INDEX OF ADVERTISERS CATEGORIES Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Alcohol Testing Ammunition Architects Auction Services Audio/Visual Automobiles Ballistic Protected Vehicles Bicycles & Accessories Board Systems Body Armour & Protective Clothing Boots Breath Alcohol Detection Bullet Manufacturers Canadian Special Olympics Clothing Colleges & Universities Communications Complete Equipment Supplier Computer-Aided Dispatch Concealment Gun Holsters Convention Hotel Conventional Digital Imaging Solutions Credit Unions Crime Analysis Criminal Intelligence Software Data Management Detection Devices Digital Justice Systems Digital Voice Recorders Dispatch and Radio Communication Products Drug Counseling Prevention/Education Drug Screening Educational Institutions Embroidered Emblems Emergency Warning Systems Evidence & Forensic Cabinets Explosion Containment Face Recognition Financial Services Fingerprinting Equipment & Supplies Firearms Firearms Training Footwear Gun Cleaning Kits Handcuffs Handguns & Accessories Headwear - Hats Helicopters Helmets Hotels & Conference Facilities Identification Systems Inflatable & Rigid Hull Boats Integrated Security Systems Internal Affairs/Professional Standards Unit Software Law Enforcement Equipment Law Enforcement Outerwear Law Enforcement Training Legal Books Less Legal Ammunition Lighting Medical Equipment Mobile Communication Motorcycles Mountain Bikes Night Scopes Operations & Incident Management Peacekeeping Training Photo/Video/Digital Specialists Police Clothing & Accessories Police Motorcycle Accessories Police Products Police Supplies Police Training Police Vehicles Policing Prisoner Transport & Restraint Protective Apparel Protective Eyewear Protective Wear Public Address Radar Safety Supplies Security Systems Simulation/Training Software Sunglasses System Integration Thermal Imaging Tire-Deflating Device Training - Public Safety Vehicle Partitions & Gun Mounts Verification & Routing Warning Systems Weapons - Firearms/Cleaning Wireless Communication Wireless Data Transmission Other: One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet. Additional Categories X $20 = $ Initial: Date:

7 CANADIAN POLICE CHIEF MAGAZINE DIGITAL EDITION EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA. Canadian Police Chief is available in a fully interactive digital magazine. Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. The digital magazine lets you: Include ads on an HTML5 and mobile responsive platform Link to the landing page of your choice, generating an immediate response from customers Maintain your ad presence on the digital issue for readers to reference at any time FORMATS AVAILABLE TO READERS: Mobile & Desktop Responsive HTML Reading View Reading view (default): The HTML-based view of our magazine, optimized for all devices. Scrolling articles automatically adjust for comfortable reading Page view: The digital replica of the print magazine. Flip through this digital book in either a 1 or 2-page format. Determine your preferred zoom setting for an optimal experience. Note: Readers can choose the experience best suited to their needs at any time by clicking on Page View or Reading View in the toolbar! Leaderboard (all views) $775 The leaderboard ad appears on-screen in both the reading view and page view of the digital magazine. 2 Rectangle (all views) $775 The rectangle ad is on the table of contents, appearing onscreen for all pages of the reading view and page view. TOC Mobile Banners (HTML reading view) The TOC mobile banner appears in the table of contents, onscreen to the right of the digital magazine on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1 st article, and the 2 nd mobile banner appears after the 6 th article. Top TOC Mobile Banner $500 In-Magazine Digital Options (HTML reading view) These standalone ad options are placed between article pages on the HTML reading view of the digital magazine and are visible on all device types. HTML5 Ad $2,000 This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time. Digital Video Sponsorship $1,000 The video sponsorship option displays a video, words of summary content and a hyperlink to deliver your message to target audiences. Digital Inserts Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital magazine. Large Insert $950 Medium Insert $750 Digital Belly Band $ nd TOC Mobile Banner Complimentary with Belly Band For the latest online specs, please visit

8 DIGITAL EDITION EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA In addition to print, Membership Guide is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. Readers can: Bookmark pages and insert notes Keyword search the entire magazine Navigate and magnify pages with one click Share articles on news and social networking sites View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access Read the the issue online or download and print for later Your company name is displayed on the toolbar, found in the top-left corner of every page of the digital edition next to frequently used navigational icons. 2 5 Large Toolbar free with Belly Band 2 Skyscraper $775 The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure. 4 Leaderboard $775 Your message will be prominently displayed above the magazine and is displayed the entire time the digital edition is open. 5 Sponsorship MAX* $575 Belly Band $850 (includes Digital Toolbar) The Belly Band is included on the front cover of the digital edition, making your company s ad one of the first that readers see when they receive their digital edition. It also extends to the digital edition s back cover, wrapping your company s message around the entire digital edition. Ad Link included in display rates The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure. Your message will be prominently displayed directly across from the cover of the magazine. *Video capabilities are not supported for Sponsorship MAX. For the latest online specs, please visit

9 Advertising on the Canadian Association of Chiefs of Police Website Advertising on the Canadian Association of Chiefs of Police website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to to learn about upcoming association events, discover ways to maximize their CACP membership, view the latest issues of Canadian Police Chief magazine's digital edition and keep up-to-date with their industry. Advertising on offers several cost-effective opportunities to position your company as a leader in front of an influential group of police service professionals. Features of CACP website advertising: Cross-promoted in other CACP publications and communication pieces Directs visitors to the landing page of your choice to expedite purchases Year-round visibility reinforces brand recognition Allows dynamic, time-sensitive promotion On average, receives: More than,00 unique visitors per month 5,400 visits per month Over 15,500 page views per month *Traffic numbers from 06/ /2018 Home Page 1 1 Horizontal Banner Ad 12 Months $2,700 The Horizontal Banner appears at the top and bottom of every page of the CACP website (maximum six advertisers rotating through both banners). Run of site! 2 Subpage Banner 12 Months $1,950 The Subpage Banner ad is on all subpages of the CACP website and has a maximum of 4 rotations. Spotlight Square Tile Ad 12 Months $690 Two spotlight tile ads (maximum four advertisers rotating per position) appearing in the left column every page on the site. Run of site! Sub Page 2 For the latest online specs, please visit