Role Type Pay Band Location Duration Reports to: East Asia Flexible (Singapore Preferred)

Transcription

1 Role Title Regional Senior Internal Communications Manager Role Information Role Type Pay Band Location Duration Reports to: Communications 7/F East Asia Flexible (Singapore Preferred) Permanent Regional Head of Communications Role purpose The purpose of this role is to lead and manage the development and implementation of a regional internal and change communications strategy, ensuring clear strategic direction and alignment to the wider marketing and organisational strategy. This role will be the strategic lead for internal communications and change communications best practice, frameworks and channels, and the employee engagement strategy a strategy that inspires employees to succeed and perform at their best and supports the delivery of the British Council s mission. This role leads and maintains two-way staff communication through integrated (online and offline) channels, including online discussions, webinars and managed online forums. About us The British Council is the UK s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with changing lives by creating opportunities, building connections and engendering trust. We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Last year we reached over 65 million people directly and 731 million people overall including online, broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body. British Council in East Asia region East Asia, with a population of around two billion people, is one of the most diverse and dynamic parts of the world, and is characterized by continuing economic growth. There is a strong demand for recognised education and English language skills, and an interest in many countries in exploring how creative, open and transparent societies can lead to greater prosperity. We have operations in high-growth developing economies of China, Indonesia, Vietnam, Thailand, Malaysia, Philippines and Burma, and the major developed economies of Japan, South Korea, Hong Kong, Singapore, Taiwan, Australia and New Zealand. Our annual turnover across these 14 markets is more than 321 million and our employee population is approximately We have 18 country offices, each headed up by a Country Director, and supported by shared functions for human resources, finance and marketing which support all businesses. 1 Regional Senior Internal Communications Manager July 2018 The British Council

2 In this dynamically diversifying region and in the context of a changing Government funding environment, our challenge is to maintain and develop the UK s cultural, educational relationships and influence. Central to this is our commitment to supporting links between East Asia and the UK, and the development of strong bilateral relationships for the UK with countries in East Asia. We do this by connecting people at Government, institutional, community and individual level. We are funded through a mix of Government grant and earned income, which enables us to scale our impact and best serve our UK stakeholders and those we engage with. Our business model is to lead surplus generating business in English and our multi-million dollar Exams business, and growing self-sustaining and partnership-driven programmes in Education, Society and Arts fields. We are increasingly focused on generating maximum impact with our audiences with minimum draw on UK government funds. The balance of programmes, products and services that we offer, and the scale of businesses that we operate in each country, varies in response to the specific markets of this diverse region. Increasingly, we are working across countries and business fields, to maximise impact and the return on investment. Priorities for our strategy in East Asia to 2020: We will continue to focus on promoting English language because it is both a key enabler of cultural relations, and a source of opportunity for our customers and stakeholders. Given our lead position in this field, we will build English language capability across the region, whether supporting learners, teachers or governments, through training, assessment and policy development. Our work in this field in East Asia is dominated by our English teaching business in 14 teaching centre operations involving 95,000 students across 11 countries, and our Exams business which operates in 16 countries delivering one million UK exams every year. Both businesses make a major contribution to our overall cultural relations impact and to securing our financial sustainability globally. Our focus will be on an ambitious strategy for diversification and growth of these businesses over the next three years. As part of our commitment to create educational opportunities between the UK and other countries we will continue to internationalise the higher education sector by supporting policy development, and building joint programmes and scientific research between the UK and the countries we work in. We will build the experience of individuals to work internationally by supporting the two-way mobility of students, young people, academics, teaching professions and scientists in higher education. This includes our significant UK government-funded programme for marketing of the UK as a study destination. By working with countries to grow or maintain open, prosperous, creative and inclusive societies we will contribute to global and regional prosperity, security and stability. We will create impact in the markets we work in through tailored programmes in the, creative, justice and enterprise sectors. Throughout our work we will engage, and provide better outcomes, for women and girls and marginalised groups. By working together with countries on global social issues, we will continue to grow and nurture an open, prosperous, creative and inclusive UK. To build creative opportunities between the UK and other countries, we will develop the skills and international experience of those working in the creative sector. We will continue to support the creative sectors of the UK and the countries we work in to work together, and we will share the best of the UK s creativity. Function overview Marketing at the British Council is a strategic function which includes communications. It drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff 2 Regional Senior Internal Communications Manager July 2018 The British Council

3 and prove the impact of what we do. Main opportunities/challenges for this role Providing a clear strategic direction for internal and change communications to inform strategies and plans at the regional, and country/ cluster levels Leading and strengthening the co-ordination of regional internal and change communications, eliminating duplication of activities, and enabling efficiencies to be identified Enhancing internal and change communication capabilities, through liaison with global leads and providing advice on best practice, and ensuring there are sound frameworks, tools and templates for communications planning and delivery Working with key internal stakeholders on the development and implementation of Internal Communications and Staff Engagement strategy ensuring that these efforts cater to a workforce of staff across 18 country offices. Main Accountabilities Communications strategy and planning Leads the development of regional internal and change communications strategies and plans, ensuring integration with marketing strategy Drives alignment and integration with SBU, regions, and UK/ global change programmes Leads the provision of strategic regional internal and change communications advice and activities, ensuring that messages are consistent and support the overall Marketing and organisational strategy Supports the provision of expert strategic communications advice for crisis communications to staff Strengthens the planning and co-ordination of regional internal communications activities to improve effectiveness and eliminate duplication Ensures that strategic internal and change communications risks and issues are effectively managed and mitigated Provides expert advice on training and development to build internal and change communications organisational capability, working collaboratively with senior Marcoms colleagues Consultancy, analysis & problem-solving Applies authoritative knowledge internal and change communications expertise, and a first principles understanding of presenting problems, to solve a range of complex shortmedium term business issues Reviews specified, multi-faceted internal and change communications problems and issues, integrating, analysing and interpreting complex and diverse information to develop and implement new or cutting-edge solutions Distils complex concepts and analysis into cogent and persuasive business case presentations, which convincingly influence decision-makers about the need for significant changes to policy or practice. Supplements this approach with the use of informal influencing strategies, such as building behind-the-scenes support from important internal sponsors or opinion-formers Internal customer focus Uses in-depth understanding of the wider organisational context to ensure the concerns and issues facing their internal customer(s) are fully understood at a senior level, and that their needs are factored appropriately into regional priorities, plans, decisions and initiatives. Consults closely with internal customers and other stakeholders to understand current and future business needs for internal and change communications and works 3 Regional Senior Internal Communications Manager July 2018 The British Council

4 effectively with senior Human Resources Colleagues to contribute to the necessary resources and plans being in place so that the employee relations and reward services and advice they provide meets those demands Provides internal thought leadership on internal and change communications Service improvement Leads the design, development, review and continuous improvement of regional communication channels, including the Intranet Monitors and evaluates the effectiveness of regional internal and change communications strategy, planning and key activities, and leads the identification and management of improvement opportunities Identifies and implements new internal and change communications approaches and/or techniques which enhance efficiency and wider business impact Leads the provision of reporting on regional internal and change communications Functional expertise Recognised internally as an authority and go-to regional advisor on internal and change communications Represents internal and change communications as an authority in the discipline to external stakeholders and audiences. Commercial & financial management Using agreed corporate systems and processes, plans and manages any regional budget allocation for internal and change communications, and for any special initiatives or change projects for which they are responsible Conducts monthly and year-end reporting on income and expenditure, and risk, and actively applies learning from this process to improve financial planning, management and performance within their area Analyses potential costs/benefits over a 1-3 year time horizon and uses these insights to inform their decision-making and provision of advice Relationship & stakeholder management Promotes and champions best practice internal and change communications through the Marketing Community of Practice Actively participates in the network of global internal and change communications managers and senior practitioners Builds and maintains external regional networks to access, absorb and apply technical/professional best practice back into own area of responsibility. Proactively builds and maintains collaborative relationships with leaders across Marketing Builds a network of internal regional/global sponsors and supporters to help influence decision-making Leadership & management Working with other senior Marcoms colleagues, sets the vision, direction and annual business plan for regional internal and change communications to ensure defined business objectives are realised in accordance with the Regional Plan Supports the development of wider strategy within regional marketing Key relationships Internal Regional Head of Communications Regional Marketing Director and Marketing leadership team 4 Regional Senior Internal Communications Manager July 2018 The British Council

5 Global Director of Communications (Centre of Excellence) Regional country-level communications team leads Regional Director HR, HR business partners and Country HR Leads Country Directors and Cluster Leads Marketing Community of Practice advocates and members Regional Head of Digital and team members External External Suppliers and Vendors Role requirements Threshold requirements: Passport requirements/ Right to work in country Direct contact or managing staff working with children? Notes Person Specification: Qualifications You must have the right to live and work in the country in which the role is based. No Occasional national and international travel and unsocial/evening hours working Assessment stage Shortlisting N/a Assessment stage Minimum / essential Desirable Assessment Stage Relevant degree e.g. communications, journalism, marketing, or equivalent level of experience Written and oral communication and engagement skills in English: English C1 (Aptis, IELTS 7 or equivalent) Shortlisting Role specific knowledge & experience Minimum / essential Desirable Assessment Stage Minimum three years experience of leading an internal communications function within a large and complex organisation Deep understanding of internal and change communications strategy, planning and delivery Demonstrable experience in managing and mitigating significant internal communications risks and issues Demonstrable experience in providing strategic communications advice at business unit leader level Role specific skills (if any) Experience in a global organisation Shortlisting Assessment Stage Government Communication Service Professional Competency Framework Shortlisting AND Interview 5 Regional Senior Internal Communications Manager July 2018 The British Council

6 Draw on organisational insight to advise leaders on targeted employee communication strategies and actions to improve employee engagement Clarify strategies and plans, giving clear sense of direction and purpose for self and team Confidently engage with stakeholders and colleagues at all levels to generate commitment to goals. Demonstrate a robust knowledge of internal communication best practice. Draw on this expertise to provide recommendations to organisational/business leaders on communicating the business/ change agenda. Ensure the organisational infrastructure (tools, channels and processes) is in place to deliver high-quality and creative internal communication Ensure consistency of voice and message across all regional internal channels Lead internal communication planning and provide timely advice to leaders in response to crisis scenarios Use the results from staff internal communication surveys and other feedback sources to advise leaders on the overall internal communication approach British Council Core Skills Assessment Stage Managing Projects Level 3 Leads smaller projects Level 3 Analyses requirements with the sponsor/stakeholders, defining the specification with awareness of equality and diversity impact, planning, revising, implementing and evaluating on small-to-medium scale and/or low risk projects. Communicating and influencing Level 3 Is creative and adaptable in communications Able to use a range of non-standard and creative approaches to inform, and persuade others, extending beyond logical argument to influence decisions and actions in a way which is inclusive and engaging. Planning and organising Level 3 Develops annual plans Develops and reviews the implementation of annual plans for a work group or function, taking account of business and customer requirements and reconciling competing demands. Shortlisting AND Interview Using technology Level 3 Identifies improvements Identifies where new or improved technology could benefit business efficiency, the customer experience or market opportunities and makes evidence-based recommendations. Managing risks (Level 2) Supports a risk management culture: Has track record of identifying and highlighting risks and suggesting mitigating actions. British Council Behaviours Creating shared purpose (more demanding) Inspiring others to want to take a specific role as part of a shared purpose Connecting with others (more demanding) Actively appreciating the needs and concerns of myself and others Assessment Stage Interview 6 Regional Senior Internal Communications Manager July 2018 The British Council

7 Working together (more demanding) Creating the environment in which others who have different aims can work together Making it happen (more demanding) Challenging myself and others to deliver and measure better results Behaviours not assessed during recruitment process Shaping the future (More demanding) Being accountable (More demanding Prepared by Date Trish Thomson July Regional Senior Internal Communications Manager July 2018 The British Council