Head of International Communications

Transcription

1 Head of International Communications Department: Responsible to: Location: Contract length: Communications Director of Communications Glasgow, Scotland Permanent Our vision That every child receives one daily meal in their place of education and that all those who have more than they need, share with those who lack even the most basic things. Our mission To enable people to offer their money, goods, skills, time, or prayer, and through this involvement, provide the most effective help to those suffering the effects of extreme poverty in the world s poorest communities. Our values Confidence in the innate goodness of people respect the dignity of every human being and family life good stewardship of resources entrusted to us. Job purpose The Head of International Communications is responsible for leading on the development and delivery of a global marketing and communications strategy, promote our brand, uphold our key messages and values, and make a credible and compelling case for the charity s approach in helping children in the developing world out of poverty.

2 Key activities Strategic planning and reporting Lead the global communications team and working collaboratively with the Communications Director, Head of Digital, the wider senior leadership and national affiliates contribute to the development, implementation and management of the organisation s communications strategy. Communicate, uphold, and protect Mary s Meals key messages, intrinsic values, and the brand. Global awareness and fundraising Work closely with the Communications Director in ensuring there is coherence and consistency in external communications and branding across the international organisation. Lead on implementing rigorous content development strategy, which guarantees a continuous flow of compelling case study material, photography, videography and other communications collateral from all programme countries and national affiliates in which Mary s Meals is operating. Lead on scoping, developing and implementing new fundraising and profile-raising campaigns, strategies and products, which maximise participation, publicity and income. Lead on the production of multi-language communications and fundraising collateral including publications, publicity materials, volunteer packs, fundraising packs, direct mails and films which reinforce Mary s Meals values and key messages for use by staff and volunteers around the world. Contribute to the development and be responsible for the implementation of a wideranging global media and public relations strategy, working closely with senior communications personnel in the Mary s Meals affiliates to support the execution of tailored press outreach work in their different national contexts. Ensure that the charity s media, public relations and wider communications activities are fully integrated with, and supportive of, our fundraising campaigns, geared towards maximising income and raising awareness of poverty and our response to this issue. Lead Mary s Meals engagement with celebrity supporters and Ambassadors, further developing and defining their role within the charity s communications work. Ensure that the Communications team contributes strongly to the development of effective fundraising campaign ideas, themes and messages, supporting the Strategic Partnerships team which has lead responsibility in this area. Messaging and branding Contribute to the development on the implementation of an innovative communications strategy, ensuring that the charity s key messages and brand are used effectively and professionally. Work with the Head of Digital to contribute to the strategic direction of the tactical use of social media to raise awareness of Mary s Meals, enhance the organisation s reputation worldwide. Job description: Head of International Communications 2

3 Implement and oversee the daily operation of a meticulous editorial process for all key communications output. Act as a knowledgeable, professional and engaging media spokesperson for Mary s Meals. Oversee the management of the budget for the communications team, ensuring it is aligned closely with organisational strategy, and monitor, forecast and report on the budget, including justifying variances. Communications team management Lead the communications team, setting clear team objectives (in keeping with the wider communications team strategy) and supporting team development. Ensure integration and collaboration with the editorial and content development strands of the communications team. Provide leadership to the team by providing core expertise, learning opportunities and to foster innovation. Create efficient team processes and ways of working including resource management, timely briefings and management of team projects. Any other ad hoc duties as required Job description: Head of International Communications 3

4 Key relationships Reports to: Director of Communications Internal relationships: Head of Digital Internal Communications Manager MMI staff External relationships: National Affiliate Boards & Staff Programmes Staff Direct reports: Content Development Manager Editorial Manager Qualifications, skills and experience Essential Desirable Relevant degree and/or significant experience in communications and leading the function/team Proven experience of developing and implementing communications strategies, policies, procedures and projects and translating these into action Ability to see stakeholders and priorities clearly A proven track record in building capacity and developing a high performing team Track record of successfully managing change Experience working in an international environment A track record of delivering successful projects on time and within budget Able to comfortably and effectively interact with senior stakeholders and a wide range of people in different countries and settings with different levels of digital knowledge. Experience helping others to work in ways that have the greatest impact Self-motivated and driven to deliver results Job description: Head of International Communications 4

5 Excellent communication, mentoring and coaching skills Ability to prioritise tasks and develop clear plans Ability to make decisions and deliver results Solutions orientated with strong influencing skills Excellent understanding of relationship marketing Excellent understanding of fundraising and/or developing supporter or customer base and relationship marketing. Managing external service providers, including marketing and creative agencies A strong vocational attitude that shows competence, commitment and contribution to the global movement A strong ethos to succeed and a belief that difficult challenges can be solved Commitment to the vision and mission Cultural sensitivity with an ability to work well with a wide range of people Experience of managing brand positioning and messaging for an organisation Mary s Meals International manager competencies All Mary s Meals International employees approach their role in line with the 7S competency model. Self I build and demonstrate resilience I lead by example I m authentic and true to Mary s Meals values I develop myself and set stretching goals Service I have a vocational attitude to my work I inspire hope in others I build belief that even difficult challenges can be solved I am committed to serving and enabling all who want to be part of the global movement I work to ensure our future will be even better than our past Simplicity I communicate effectively I follow clear decision-making criteria Job description: Head of International Communications 5

6 I create plans that are easy to follow and contribute to organisational goals I embrace inclusivity and diversity I focus on delivering results Stewardship I pay attention to the things that matter most (a) our physical resources; (b) our people I nurture, develop and respect our relationships with external stakeholders I deliver on my promises I am happy to be held accountable and to hold others to account Strategy I have a point of view about the future I know our stakeholders and see our priorities clearly I help others to work in ways that have the greatest impact I develop strategy and translate it into action Strengthen I create a positive work environment I increase the capabilities of my team I help people manage their careers I find and develop next-generation talent Success I ensure my team is technically competent and always developing I build high performing teams I ensure accountability I am a catalyst for change Changes to the job description As the organisation evolves, job descriptions may need to be reviewed and if appropriate, changed. Such changes may be initiated as necessary by the manager of this position in consultation with the employee. This job description may also be reviewed as part of preparations for the annual Personal Development Review. Declaration of acceptance I have read this job description and accept it. Employee name. Signed... Date... Job description: Head of International Communications 6